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The Trade Desk Plans Expansion In Ventura

socalTECH

The Trade Desk , the programmatic advertising platform developer led by technology veteran Jeff Green--and which got its start at the Ventura Venture Technology Center, the incubator behind Ventura's city hall--is planning a major expansion in Ventura , according to the company.

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The Trade Desk Adds $20M

socalTECH

Ventura-based The Trade Desk , the real time, demand-side advertising platform developer led by Jeff Green, has raised $20M in a Series B funding, the company said today. The Trade Desk develops online advertising technology used to manage display, social, and video advertising campaigns. READ MORE>>.

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The Trade Desk Launches New Software

socalTECH

Ventura-based The Trade Desk , the real-time bidding and advertising company led by industry veteran Jeff Green, has launched a new version of its platform, the company said this week. The Trade Desk''s software is used to manage display, social, and video advertising campaigns. READ MORE>>.

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The Trade Desk Debuts Real Time Bidding On Video Ads

socalTECH

Ventura-based advertising exchange The Trade Desk is moving into real time, video advertising, the company announced this morning. The Trade Desk said it has launched full RTB video advertising capabilities on its platform, so that it now supports display, video, and social advertising. READ MORE>>.

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The Trade Desk Taps eBay For New Exec

socalTECH

Ventura-based The Trade Desk , the newest Internet advertising startup of Jeff Green, former co-founder of AdECN, said today that it has tapped an eBay vet for its new Director of Platform Solutions. Tags: trade desk tradedesk internet advertising executive ebay marketing. READ MORE>>.

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The Trade Desk Names Chief Data, Trust Officer

socalTECH

Ventura-based The Trade Desk announced this morning that it has named Sandeep Swadia as its new Executive Vice President, Chief Data and Trust Officer. Swadia will be based in The Trade Desks's New York offices. Swadia reports to The Trade Desk's founder and CEO, Jeff Green. READ MORE>>.

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The Trade Desk Launches In China

socalTECH

Ventura-based programmatic advertising technology developer The Trade Desk said this morning that it has officially launched its programmatic ad buying platform in China. According to The Trade Desk, the move comes as global advertisers are looking to reach audiences in China, and because the country is a key growth market.

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