socalTECH

AUGUST 15, 2014

Keith Bonnici: We have created a platform that lets standard web publishers tap into the growing pool of money being spent by app developers to market their products. All of the sudden, there was a growth in users coming from mobile platforms. You see users moving to a platform that doesn''t monetize advertising as well.

Mobile 124

Mobile Web Artificial Inteligence Technical Review 124

Frank Addante

AUGUST 22, 2013

But RTB isn’t the only thing that matters when it comes to advertising automation. RTB is less than half of the total automated advertising market. At Rubicon Project, we pioneered automation and our technology platform supports all four. As I said, there’s a lot more to advertising automation than RTB.

Advertising 86

Advertising Press Commerce Examples 86

socalTECH

APRIL 30, 2013

Rubicon develops a cloud-based platform which enables real-time buying and selling of advertising for web publishers; the firm''s automated systems help optimize the amount of revenue earned by advertisers, by soliciting up real-time-bids for which advertisements which are presented on a web page.

Customer 220

Customer Custom Clearstone Journal 220

socalTECH

JULY 8, 2019

Los Angeles-based health messaging startup Curogram , a new startup developing a web-based, SMS app for the healthcare market, has been selected as a finalist for the Publicis Health Media Disruption Garage Competition, according to the company. READ MORE>>.

Competition 113

Competition Startup Advertising Web 113

Both Sides of the Table

OCTOBER 4, 2009

In products designed to sell directly on the web the process is no different. If you spent time at a site you might not be aware but they’ve possibly dropped a cookie on your computer and use pixel tracking to follow you around the web. With this email address you can continue to market to me even if I don’t buy today.

Sales 319

Sales Startup Platform Tips 319

Startup Professionals Musings

OCTOBER 21, 2022

We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. After this connection, you need not share the 30% of all revenue collected by the store platform. Make your app support all platforms. Port every app to all the popular platforms – IOS and Android.

Develop 138

Develop Development Platform Mobile 138

Frank Addante

AUGUST 22, 2013

Advertising is following similar trends that we’ve seen in the financial industry, where trades are now executed in nanoseconds. The answer is simple: devices, Internet access, Web sites and mobile apps are getting faster. And ad decisions need to happen faster than a Web site, or mobile app, loading.

Advertising 79

Advertising Cloud Computing Web Technical Review 79

Startup Professionals Musings

MARCH 24, 2013

This has been a long-time dream of Tim Berners-Lee , the man who (really) invented the World Wide Web. He calls his dream the ‘Semantic Web’ (or Web 3.0), meaning it understands user context. He and many other experts believe that the Semantic Web will act more like a personal assistant than a search engine.

Web 98

Web Entrepreneur Software Review Google 98

socalTECH

MAY 5, 2011

Los Angeles-based SocialVibe , the social advertising firm headed by Jay Samit, said Thursday afternoon that it has linked into the Facebook platform, and will allow people to earn Facebook Credits through engaging with its video engagements. READ MORE>>.

Redpoint 173

Redpoint Advertising Platform Web 173

socalTECH

FEBRUARY 23, 2016

Los Angeles-based programmatic advertising marketplace and technology provider OpenX has rolled out a new product aimed at the mobile app market, according to the company. OpenX said it has launched OpenX Bidder for Apps, an extension of its software for the desktop and mobile web, which works on mobile app inventory.

OpenX 100

OpenX Mobile Product Advertising 100

socalTECH

JUNE 12, 2013

According to CampaignEQ--founded by former Beachmint execs William Belk and Dirk McGregor--its new cloud-based, web and mobile affiliate tracking platform is aimed at offering up better mobile attribution and optimization. campaigneq startup affiliate tracking mobile advertising marketing beachmint' READ MORE>>.

Mobile 249

Mobile Marketing Santa Monica Advertising 249

socalTECH

JULY 2, 2010

Looking to reduce its dependence on Twitter's fickle advertising policy, Los Angeles-based Ad.ly , the Twitter advertising startup backed by Greycroft Partners and GRP Partners, said earlier this week that it has extended its platform to applications and websites. said it has launched a new platform called Ad.ly

GRP Partners 214

GRP Partners Advertising Southern California Platform 214

socalTECH

MAY 13, 2013

According to Greentoe, it will use the funding for marketing of the site, including a multi-platform advertising campaign across the web, television, and mobile. The funding came from Parker Thompson from 500 Startups/Dave McClure. Size of the funding was not announced.

Angel 231

Angel Funding Venture Capital Entertainment 231

socalTECH

APRIL 8, 2014

Frequency said the new tool let users create and program channels, manage in-stream video advertising, and get detailed analytics on videos across all of its apps. Frequency provides apps on the iPhone, iPad, Amazon Fire TV, the web, and smart televisions, helping publishers to publish their content across all of those platforms.

Services 138

Services Content Advertising Web 138

Tech.Co

DECEMBER 29, 2023

To top it all off, the AI startup recently partnered up with Getty Images, one of the largest repositories of paid stock imagery, to develop a new generative AI model ‘Runway’ geared towards the film and advertising industries. Calendly Calendly is an online scheduling platform popular among business and personal users.

Startup 193

Startup Generative AI Newsletter Tool 193

Tech Zulu Event

APRIL 1, 2013

CreatorUp is the online web series school teaching the next generation of web series creators how to make and market their own new video projects on the web. And our network of filmmaker and entertainment industry colleagues allow us to recruit top teachers who are leaders in the web world. What inspired you?

Web 93

Web USC Course Guide 93

socalTECH

OCTOBER 25, 2010

Irvine-based Local.com , the online operator of local search advertising sites, said today that it has suspended its acquisition of LEC-billed subscribers, and will focus on providing its own, credit-card local business product, Exact Match. down and $495 per month for customers who want the firm to develop keyword-based local web sites.

Acquisition 150

Acquisition Paid Search Advertising Web 150

Tech Zulu Event

AUGUST 4, 2011

If you’re a big supporter of indie films or web series you’re probably checking out your favorites on a variety of different sites on the web. has provided a platform since 2005 for indie producers, distributors and advertisers to provide viewers with this kind of content. The folks over at Blip.tv

Web 65

Web Netflix Social Media Product 65

Startup Professionals Musings

JANUARY 24, 2020

We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. After this connection, you need not share the 30% of all revenue collected by the store platform. Make your app support all platforms. Port every app to all the popular platforms – IOS and Android.

Mobile 126

Mobile Develop Development Platform 126

socalTECH

SEPTEMBER 29, 2011

San Diego-based SweetLabs , the company headed by Darrius Thompson, and which runs both the OpenCandy advertising network and the desktop Pokki app platform, said today that it has raised $13M in a Series C funding round. According to the company, the new funding goes towards growing Pokki, the desktop app platform it launched in June.

San Diego 140

San Diego Advertising Platform Google 140

socalTECH

MAY 15, 2013

The new design comes as many in the industry have pointed to a new, competitive era, due to the rise of mobile platforms, tablets, and a move away from the traditional, desktop web experience where eHarmony made its mark.

eHarmony 178

eHarmony Malibu Santa Monica Design 178

socalTECH

AUGUST 16, 2010

Pasadena-based TweetUp , the Twitter advertising firm owned by Idealab, said today that it has linked its Twitter Client, Twidroyd, to the TweetPhoto media sharing service. The firm said it is among the "most used Twitter applications" across all platforms. TweetUp bought Twidroid in July. TweetUp bought Twidroid in July. READ MORE>>.

Idealab 189

Idealab Advertising Pasadena Web 189

socalTECH

APRIL 30, 2013

Yet, it seems like there''s no easy way to specifically advertise on those games, or a way for those game developers to monetize that audience. However, Mobigirl Media (www.mobigirlmedia.com), a new mobile advertising network, is looking to change that by specifically creating an ad network focused on girls.

Mobile 208

Mobile Networking Media Advertising 208

socalTECH

JANUARY 30, 2013

The accelerator is among a number that have emerged in Los Angeles in the past year or so; StartEngine specifically has been focusing on startups targeting consumers, small to medium sized businesses, and web infrastructure. READ MORE>>.

Santa Monica 178

Santa Monica Startup Activision Commerce 178

socalTECH

JANUARY 8, 2020

We've had event companies, and clubs, and web businesses, all vertically focused on either passions or really exciting subjects like knowledge management, sales, field force automation, and home office computing, small business, bedtime reading. Bill Curtis: It's by far the most exciting platform right now. Why podcasting?

Media 150

Media Report Advertising Content 150

Tech.Co

SEPTEMBER 1, 2015

In that light, video advertisements are actually widely considered to be one of the most valuable digital marketing strategies that you can use to engage with that demographic. A recent post on Marketing Land shows that more than 120 different ad agencies have increased their digital advertisement outreach via videos 88.6

Companies 94

Companies Company Advertising Media 94

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

socalTECH

MARCH 1, 2011

The firm said its platform allows users to create their own QR codes, to be used on printed business cards, menus, advertisements and other items, which will allow users to connect to content via its iPhone app and online. Paperlinks is the publisher of the identically named iPhone application. READ MORE>>.

Content 167

Content Advertising Web Los Angeles 167

socalTECH

NOVEMBER 19, 2010

Los Angeles-based SVnetwork said today that it now has over 30 million monthly users using its cause-marketing platform SocialVibe, via its partnership with the Causes.com web page and Facebook app. Tags: svnetwork causes nonprofit brand advertising. READ MORE>>.

Redpoint 159

Redpoint Advertising Sites Web 159

socalTECH

APRIL 21, 2009

Woodland Hills-based ReachLocal has launched a new, online marketplace for local advertising, saying Monday that it has created a new "ReachLocal Xchange" platform which will allow websites to tap into local advertisers. Tags: reachlocal online advertising marketplace. READ MORE>>.

ReachLocal 113

ReachLocal Woodland Hills Advertising Yahoo 113

socalTECH

DECEMBER 16, 2009

So, it was interesting to speak with Sean Rad , founder of Twitter advertising firm Ad.ly (www.ad.ly), on how his firm is looking to help users make money from the service, even if Twitter isn't. With Ad.ly, any Twitter user--ranging from your average Joe to a celebrity, can send a tweet on behalf of an advertiser, and get paid for doing so.

Advertising 189

Advertising Content Startup Social Network 189

InfoChachkie

JULY 25, 2012

RingRevenue's unique technology allows online and offline advertisers and publishers to consistently increase revenues from mobile, print, search and email campaigns by tracking the phone calls generated by such ads. Consumers are calling advertisers tens of billions (yes billions) of times a year to inquire about products and to buy things.

Netflix 191

Netflix Blogging Mobile Advertising 191

Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. Both of his co-founders worked with him previously and both worked on ad management platforms. I’ll explain in detail below. Enter Burstly.

Mobile 282

Mobile Invest Companies Company 282

socalTECH

JULY 1, 2014

Bryce Clemmer: We were studying this area, and two things that jumped out at me was data that was showing digital audio platforms were exponentially increasing in terms of usage, and at the same time, digital video platforms, such as YouTube, were also exponentially increasing. What were you doing before Vadio?

Platform 164

Platform Startup Content Sites 164

socalTECH

JANUARY 14, 2009

Los Angeles-based video advertising technology provider Panache is reporting today that it has signed on MTV as a customer. According to Panache, MTV will use the company's platform across MTV Networks web sites, including MTV.com, VH1.com, Tags: video advertising panache. com, Nick.com and CMT.com. READ MORE>>.

Advertising 100

Advertising Web Los Angeles Platform 100

socalTECH

MARCH 21, 2013

How is the changing demographic of web visitors changing how local companies operate? Domeyer recently told us how mobile visitors to the web are dramatically changing how Oversee looks at the market, and are pushing the firm to invest more in technology to adapt to mobile users. Debra Domeyer: The revenue split is about 60/40.

Mobile 224

Mobile CTO Hire CPC Web 224

socalTECH

APRIL 14, 2011

He was also the founder of Wallstrip, which he sold to CBS back in 2007, is an investor in a significant number of web and social media companies. It was built originally on the Twitter platform to talk about stocks, and all users had to do was add a dollar sign to ticker symbols to give it context. So, they let me start StockTwits.

Ideas 248

Ideas Web Startup Content 248