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TrackStreet Takes $5.1M For Brand Protection

socalTECH

Santa Barbara-based TrackStreet , a developer of brand protection software, has raised $5.1M According to TrackStreet, it is developing brand protection technology, which uses artificial intelligence and automation to help brands monitor brand, MAP (minimum advertised price), and resale pricing violations.

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TrackStreet Takes $2M For E-Commerce Monitoring

socalTECH

Santa Barbara-based TrackStreet , a developer of software to help manufacturers monitor their channel and e-commerce sites--and in particular, minimum-advertising-price (MAP) policies--has raised $2M in seed funding, the company said Wednesday.

Commerce 124
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Playing the Long Game in Venture Capital

Both Sides of the Table

innovated in social media advertising and for a variety of reasons wasn’t ultimately successful and went to zero. All four companies were in Los Angeles (or adjacent … Santa Barbara) and our community has now matured and regularly produces billion dollar+ outcomes. The second “exit”?—?Adly?—?innovated