socalTECH

MAY 10, 2013

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. We''re the leading social advertising platform that leverages celebrity relationships. Others are catching up.

Social Media 237

Social Media Advertising Media Metrics 237

socalTECH

JULY 16, 2019

Venice, California-based Snap , the parent company of Snapchat , and Chinese Internet giant Baidu said on Monday that the two have renewed a sales partnership the two first inked in May of 2017. According to the companies, Baidu will continue to act as Snap's representative to advertisers in Greater Cina, Japan, and South Korea.

Advertising 113

Advertising Sales Snapchat Venice 113

socalTECH

JANUARY 24, 2012

Santa Monica-based GraphEffect , the venture-backed developer of social marketing software, said today that it has hired both a Sales and Marketing VP. The firm said it has appointed David Pollet as Vice President of Sales, and named Jennifer Cooley as Vice President of Marketing and Business Development.

Sales 213

Sales Marketing Santa Monica Media 213

socalTECH

FEBRUARY 10, 2014

Los Angeles-based Hulu said today that it has named a new Senior Vice President of Sales. According to Hulu, it has named Peter Naylor--who was previously Executive Vice President of Ad Sales for NBC News Digital--to the position. hulu sales executive video streaming content television' READ MORE>>.

Hulu 153

Hulu Sales Advertising News 153

L.A. Business Journal

JULY 5, 2021

After more than 15 years working in the advertising industry, Charlotte Cochrane understands the power of a well-placed ad to boost a brand’s sales.

Advertising 162

Advertising Technology Sales 162

socalTECH

APRIL 22, 2014

Los Angeles-based online advertising technology provider OpenX and YP said this morning that the two are in a new, display advertising deal, where YP will offer up programmatic, digital display advertising based on OpenX''s technology. openx display advertising programmatic digital' READ MORE>>.

OpenX 138

OpenX Advertising Los Angeles Networking 138

socalTECH

JULY 11, 2013

Two, Los Angeles online advertising firms have linked up in a technology deal today. The two companies said that OpenX will provide United Online Media Group with its full monetization platform, including its real-time-bidding, ad network, direct sale, and other tools. READ MORE>>.

OpenX 153

OpenX Advertising Woodland Hills Technology 153

socalTECH

AUGUST 22, 2014

Sizmek , which provides digital advertising technology and services, says it has named Ray Erickson as Director of Video and Rich Media Sales, Western and South Central Regions, based in Los Angeles. Erickson has been at Sizmek serving as Director of Platform Sales, and previously served at Eyewonder and Katz Media Group.

Sales 147

Sales Advertising Los Angeles Media 147

Berkonomics

APRIL 21, 2022

We think of media advertising as either paid or free – placed by paying a fee or by a PR firm or by you at no placement cost, especially when you provide editorial content beneficial to the publisher. Expand your definition of advertising to include four, not just two methods of finding your potential customers.

Advertising 156

Advertising Media Social Media Newsletter 156

Berkonomics

APRIL 14, 2022

If we never advertised, we’d never sell anything. Perhaps right, but there are three major types of advertising, some requiring large outlays of cash, some not. The types of advertising. First, you can advertise your brand so that people recognize it when they see it in later materials. Measuring your results.

Advertising 156

Advertising Statistics Pricing Email 156

socalTECH

AUGUST 22, 2013

Los Angeles-based Wi-Fi network operator Boingo Wireless has inked a deal with a Canadian Wi-Fi network provider, to manage a Wi-Fi advertising network in Canada. Boingo reported it has a new agreement with Canadian Wi-Fi operator BOLDstreet Wireless , to manage that firm''s display and video advertising sales and services.

Sales 153

Sales Advertising Networking Los Angeles 153

socalTECH

AUGUST 9, 2013

What really, is happening when you place that online advertisement, and where does it go, who looks at it, and what''s really happening? All too often, those ads disappear into a maze of middlemen, and advertisers don''t really know who is seeing their ads, and why. What''s your background, and how did you get into online advertising?

Advertising 153

Advertising Startup CTO Coach Study 153

socalTECH

FEBRUARY 14, 2020

Los Angeles-based AdQuick , a new startup which is developing software tools to help enable out of home (OOH) advertising, has raised $6M in its Series A, the company said this week. According to AdQuick, this round of funding will go towards its plans to aggressively increase sales, marketing teams and engineering. READ MORE>>.

Advertising 133

Advertising Artificial Inteligence Tool Los Angeles 133

socalTECH

SEPTEMBER 20, 2017

Santa Barbara-based TrackStreet , a provider of internet brand protection and analytics software, said today that it has named Ryan Erickson as Vice President of Sales. Erickson was most recently Vice President of Sales for Teva North America, a division of Deckers Brands, and also has served at Timberland, Rockport and Reebok.

Sales 124

Sales Santa Barbara Software Review Technical Review 124

socalTECH

MARCH 4, 2011

E-commerce giant Amazon.com has told the California Board of Equalization that it would cut ties to its California affiliates, if any of four bills looking to force Internet retailers to collect sales tax are passed. Amazon.com threatened the cuts in a February 24th letter to the BOE.

Commerce 258

Commerce Sales Advertising 258

socalTECH

APRIL 5, 2011

TrueCar said that Guthy-Renker will play an "integral role" in shaping the firm's brand visibility, through TV, print, radio, and other advertising channels. TrueCar specifically said it is looking to "move beyond" sites such as Kelly Blue Book and Edmunds with its data, which is derived from actual car sales. READ MORE>>.

Truecar 232

Truecar Invest Edmunds Santa Monica 232

socalTECH

JANUARY 30, 2020

Santa Monica-based GumGum Sports , which develops advertising analytics tools, has named Dominic Zuccarini as its SVP of Sales, according to the company.

Sales 113

Sales Artificial Inteligence Santa Monica Advertising 113

socalTECH

AUGUST 22, 2018

Los Angeles-based online invitations service Evite has named Diane Malloy as its new Senior Vice President of Advertising and Advertising Operations, the company announced this morning.

Evite 100

Evite Advertising Journal Los Angeles 100

socalTECH

AUGUST 18, 2015

Santa Monica-based GumGum , which operates an online digital advertising platform aimed at visual content, said Tuesday that it has named John Weisgerber as its new Senior Vice President of Sales. serving as Executive Director of Digital Advertising in the area of Fashion and Luxury. Weisgerber was most recently at Hearst Corp.,

Sales 100

Sales Santa Monica Advertising Content 100

socalTECH

DECEMBER 4, 2014

Los Angeles-based Vantage Media said Thursday that it is selling its Education Services Business--which sells leads to education advertisers--to Campus Explorer , as it looks to sharpen its focus on the technology behind its real time bidding (RTB) advertising platform. Financial terms of the sale were not announced.

Media 173

Media Education Advertising Sales 173

Berkonomics

DECEMBER 24, 2015

If we never advertised, we’d never sell anything. Perhaps right, but there are three major types of advertising, some requiring large outlays of cash, some not. First, you can advertise your brand so that people recognize it when they see it in later materials. you can invest in direct response advertising.

Advertising 120

Advertising Statistics Pricing Email 120

socalTECH

APRIL 6, 2011

ReachLocal said it has partnered with SureFire Search Ltd, to provide its online advertising products and services to the country. ReachLocal said it will train SureFire's dedicated sales force to sell its products and services. Business details of the alliance were not announced.

ReachLocal 227

ReachLocal Woodland Hills Yahoo Training 227

socalTECH

OCTOBER 16, 2013

Los Angeles-based native advertising provider Nativo said Tuesday that it has named Jay Freedman, a former VP at Yahoo, as its new Chief Revenue Officer. publishing brand advertising sales yahoo executive nativo' READ MORE>>.

Yahoo 174

Yahoo Advertising Sales Los Angeles 174

socalTECH

SEPTEMBER 22, 2011

ReachLocal said it has opened up direct local sales offices in Dusseldorf, Germany; Newcastle, Australia; and Columbus, Ohio. ReachLocal's local offices provide direct contact with its SMB customers, who use the firm for search engine marketing, web presence, display advertising, and other online marketing efforts. READ MORE>>.

ReachLocal 247

ReachLocal Woodland Hills Advertising Web 247

socalTECH

JULY 21, 2011

PixelFish said the funding will go towards sales, marketing, and technology. The firm's software-as-a-service creates video advertising for local business customers, using a network of 4,000 videographers for generating content. The firm is headed by John McIntyre. READ MORE>>.

Torrance 213

Torrance Advertising Content Sales 213

socalTECH

JUNE 8, 2011

In the meantime, Groupon came along, and our media customers started to lose advertising. We learned that Groupon was taking their advertisers. Jimmy Hendricks: We make a percentage of every sale. We also mail checks to the advertisers every day, to make sure people get paid. That's where Deal Current was born.

Platform 263

Platform Training Software Review Advertising 263

Both Sides of the Table

OCTOBER 25, 2014

I once asked somebody at Accenture (where I worked early in my career) why they advertised so much at airports. The reply was, “So many of our employees fly every week to projects and by seeing us advertised every time they fly they feel more proud working for our organization.” but didn’t convert to sales.

Press 415

Press Google Course Writing 415

Berkonomics

JULY 9, 2011

These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause, and convincingly. It would pay you to work over this set of questions in a special session with sales, marketing and senior management in the room at once.

Sales 222

Sales Customer Custom Pricing 222

socalTECH

JUNE 9, 2011

Woodland Hills-based ReachLocal , the online marketing and advertising firm headed by Zorik Gordon, said Thursday afternoon that it has launched ReachDeals, a daily deals syndication platform. ReachDeals sources deals from ReachLocal's sales team, and syndicates them to multiple online publishers. READ MORE>>.

ReachLocal 210

ReachLocal Platform Woodland Hills Commerce 210

Berkonomics

JULY 26, 2018

These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause, and convincingly. It would pay you to work over this set of questions in a special session with sales, marketing and senior management in the room at once.

Sales 226

Sales Customer Custom Pricing 226

socalTECH

JUNE 4, 2014

Los Angeles-based Rubicon Project , which operates an online, real-time advertising exchange, has scored a win with Comcast Spotlight , the advertising sales division fo Comcast Cable. rubicon project comcast advertising exchange xfinity' Financial impact of the deal were not disclosed. READ MORE>>.

Advertising 164

Advertising Los Angeles Sales Angel 164

Both Sides of the Table

SEPTEMBER 9, 2009

I recently wrote a blog post here in which I argued that the best VC meetings are discussions and not sales pitches. Many people agreed and added that even the best sales meetings are also discussions and not pitches. We all know that many companies have tried to deliver targeted advertising on the web.

Venture Capital 288

Venture Capital Startup Advertising Yahoo 288

socalTECH

NOVEMBER 23, 2012

RingCon said the new funding will go towards aggressively expanding sales, marketing, and software development. RingRevenue said that in 2012, advertisers have generated more than $200M worth of sales using its technology. RingRevenue is headed by Jason Spievak. READ MORE>>.

Marketing 174

Marketing GRP Partners Santa Barbara Advertising 174

socalTECH

SEPTEMBER 5, 2014

Los Angeles-based advertising technolog provider GumGum said this week that it has appointed a new, Chief Revenue Officer, as the company continues to build out its management team. gumgum advertising image technology sales revenue officer executive mike rosner mediamind' READ MORE>>.

Advertising 147

Advertising Sales Los Angeles Organization 147

Both Sides of the Table

DECEMBER 27, 2011

The most obvious way to explain this is with sales people. If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. “COGS” represents the amount that each sale costs you.

Startup 418

Startup Venture Capital Sales Technical Review 418

socalTECH

AUGUST 14, 2013

Ventura-based Internet advertising and real time bidding provider The Trade Desk has opened up a new European office in Hamburg, Germany. According to the company, the new, Central European headquarters for the firm will serve as a sales and business center for clients based in Europe. The Trade Desk already has an office in London.

Ventura 159

Ventura Advertising Demand Software 159

socalTECH

OCTOBER 24, 2014

Los Angeles-based online advertising automation software developer Rubicon Project reported record financial results Thursday afternoon, saying that its third quarter sales were up 60 percent year over year to $32.2M. rubicon project advertising automation software sales earnings' READ MORE>>.

Report 147

Report Advertising Guide Sales 147