socalTECH

DECEMBER 11, 2014

Santa Monica-based VideoAmp , which operates a programmatic video advertising platform, said this morning that it has raised $2.2M videoamp video advertising venture capital ross mccray' in a funding round, from Anthem Venture Partners, Simon Equity Partners, Third Wave Capital, Wavemaker Partners and ZenShin Capital.

Advertising 138

Advertising Platform Anthem Santa Monica 138

socalTECH

DECEMBER 16, 2016

Santa Monica-based GumGum has launched a new effort to apply its technology to analyze sports sponsorships and advertising. GumGum Sports will be led by Jeff Katz, formerly VP of Business Development at GumGum.

Advertising 100

Advertising Santa Monica Social Media Media 100

socalTECH

JULY 22, 2013

Santa Monica-based mobile app monetization and testing developer Burstly has snagged away an executive from high profile mobile games maker Rovio. Rajamaki was previously head of advertising for Rovio Entertainment''s Angry Birds franchise, serving as Vice President of Advertising Operations. READ MORE>>.

Advertising 194

Advertising Santa Monica Mobile Entertainment 194

L.A. Business Journal

NOVEMBER 12, 2018

Santa Monica-based augmented reality advertising and software provider Vertebrae announced Nov. 12 the launch of its new e-commerce AR platform, Axis.

Commerce 244

Commerce Platform Santa Monica Advertising 244

socalTECH

JUNE 6, 2012

Cracked.com , the online humor site which is owned by Santa Monica-based Demand Media , said this morning that it has launched a new advertising product which it says connects advertisers with content "the moment it goes viral." Financial details of the win were not disclosed. READ MORE>>.

Advertising 150

Advertising Santa Monica Demand Content 150

socalTECH

JANUARY 14, 2010

San Diego-based Underground Elephant , a startup focused on the CPA-based, performance based advertising market, said today that it has opened up an office in Santa Monica. Tags: underground elephant advertising network executive. Underground Elephant is headed by Jason Kulpa.

Santa Monica 145

Santa Monica Yahoo San Diego Advertising 145

socalTECH

MARCH 3, 2016

Santa Monica-based Pathmatics , a startup developing analytics software for analyzing the programmatic advertising market, has raised $3M in a Series A funding. BDMI's Sim Blaustein joins the company's baord with the funding. Pathmatics is led by Gabe Gottlieb, and was founded in 2010. READ MORE>>.

Advertising 100

Advertising Bertelsmann Software Santa Monica 100

socalTECH

JULY 14, 2010

Redwood City-based YuMe , a Bay Area provider of video advertising technology, announced today that it has set up shop in Santa Monica with a new sales office. Tags: executive jobs employment advertising video yume.

Santa Monica 100

Santa Monica IBM IBM Advertising 100

L.A. Business Journal

APRIL 19, 2021

Santa Monica-based advertising technology company GumGum Inc. announced a new $75 million investment April 13 from the growth equity division of Goldman Sachs Group Inc.

Invest 130

Invest Santa Monica Equity Advertising 130

socalTECH

JANUARY 3, 2023

Santa Monica-based VideoAmp, which develops advertising measurement software, said this morning that it has inked a deal with Warner Bros. According to VideoAmp, it will measure cross-screen campaigns for Warner Bros. Financial impact of the win was not announced. VideoAmp is led by CEO and Founder Ross McCray.

Santa Monica 100

Santa Monica Screening Advertising Capital 100

Tech Zulu Event

APRIL 25, 2013

will be held in Santa Monica April 26 th at the V Lounge. The post Mindshare LA Brings the Power of “Play” to Santa Monica appeared first on TechZulu. Advertising Culture Entertainment Events Gadgets Mindshare Mindshare LA Play Santa Monica' The next Mindshare L.A.

Santa Monica 92

Santa Monica BarCamp Startup UCLA 92

socalTECH

SEPTEMBER 27, 2010

Santa Monica-based Demand Media , the online content publishing empire of Richard Rosenblatt, announced this morning that it has launched a new, specialized offering for food advertisers. Tags: demand media advertising food eating advertiser targeting livestrong ehow. READ MORE>>.

Advertising 169

Advertising Demand eHow Media 169

socalTECH

APRIL 4, 2017

Santa Monica-based GumGum , the developer of computer vision and artificial intelligence software focused on the advertising industry, has jumped into the online publishing business, saying it has started a new online publication call The Visionary.

Artificial Inteligence 255

Artificial Inteligence Newsletter Sites Santa Monica 255

socalTECH

JANUARY 30, 2020

Santa Monica-based GumGum Sports , which develops advertising analytics tools, has named Dominic Zuccarini as its SVP of Sales, according to the company.

Sales 113

Sales Artificial Inteligence Santa Monica Advertising 113

Tech.Co

MAY 12, 2016

The users that will do your word of mouth advertising and evangelize your product. The 2016 Silicon Beach Startup Fair will give you that opportunity. Get face to face with your everyday users. Yes, USERS , not other techies.

Santa Monica 70

Santa Monica Startup Advertising Customer 70

socalTECH

MARCH 27, 2013

Santa Monica-based online matchmaking site eHarmony is planning a big advertising push, as the firm said it has revamped its management team under founder Dr. Neil Clark Warren. The move comes as eHarmony says it has been working to refresh and revamp its experience and drive users to return to the service.

eHarmony 170

eHarmony Advertising Santa Monica Sites 170

socalTECH

DECEMBER 14, 2011

Santa Monica-based out of home advertising network operator Outcast and electric vehicle charging station company ECOtality said this morning that the two have teamed to launch a digital ad network tied to ECOtality's EV charging stations.

Advertising 150

Advertising Networking Santa Monica Screening 150

socalTECH

APRIL 29, 2021

Santa Monica-based contextual advertising technology developer GumGum said earlier this month tht it raised $75M in an investment round from Goldman Sachs Growth. As part of the funding, Holger Staude of Goldman Sachs Growth will join GumGum's board of directors.

Santa Monica 113

Santa Monica Advertising Invest Funding 113

socalTECH

JULY 13, 2010

Santa Monica-based Activision Blizzard announced today that it has named Eric Hirschberg as CEO of its Activision Publishing arm. Hirschberg joins the firm from marketing and advertising firm Deutsch LA, where he was CEO and Chief Creative Officer for the last 13 years. READ MORE>>.

Activision 154

Activision Advertising Santa Monica Content 154

socalTECH

OCTOBER 4, 2013

Santa Monica-based online advertising analytics firm Adomic has scored the top prize--and $160,000 in cash plus services--as part of the annual Siemer Silicon Beach Summit awards. READ MORE>>. startup award conference wavemaker siemer adomic'

Santa Monica 245

Santa Monica Social Media Conference Advertising 245

socalTECH

MAY 1, 2019

Santa Monica-based advertising startup VideoAmp said on Wednesday that it has raised a big $70M funding round, led by the Raine Group, and also included Ankona Capital, Mediaocean, and RTL Group. The company's software is used for TV and video advertising analytics. VideAmp has now raised $106.6M READ MORE>>.

Funding 113

Funding Santa Monica Advertising Platform 113

socalTECH

AUGUST 11, 2021

Santa Monica-based contextual advertising technology developer GumGum says it has acquired JustPremium, a rich media and video ad marketplace in Europe. Financial terms of the acquisition were not announced. JustPremium is based in Amsterdam, and has approximately 150 employees.

Santa Monica 113

Santa Monica Advertising Acquisition Media 113

socalTECH

MAY 29, 2019

Santa Monica-based GumGum , which develops artificial intelligence-driven advertising software, has partnered with ad safety firm White Ops , to provide anti-fraud protection to GumGum's programmatic advertising exchange, the two said this morning. Terms of the deal between the companies were not announced.

Artificial Inteligence 113

Artificial Inteligence Santa Monica Advertising Web 113

socalTECH

AUGUST 12, 2009

Santa Monica-based Rubicon Project has signed a New York company, Katz 360 Sales, to give Katz access to its inventory of premium display ads, the firms announced today. Katz 360 Sales said it is using Rubicon Project's Internet advertising infrastructure to customize content and audience selections for its advertisers.

Advertising 145

Advertising Clearstone Santa Monica Sales 145

socalTECH

MARCH 3, 2020

Santa Monica-based Ylopo , which provides digital marketing software for the real estate industry, says it has released a new online advertising tool, which automatically generates and publishes web-ready video content for the real estate industry.

Tool 113

Tool Marketing Santa Monica Advertising 113

socalTECH

SEPTEMBER 28, 2018

Santa Monica-based H Code , which provides digital advertising services around reaching the U.S. The company said Tastemakers is a "multi-platform" offering which includes digital advertising, social media, and branded content, including content creation, production, talent vetting and management, and more.

Media 124

Media Product Marketing Santa Monica 124

socalTECH

AUGUST 31, 2021

Santa Monica-based H Code, which provides digital advertising services to the Hispanic market, said Monday afternoon that the company has received a new, capital investment. The funding came from private equity investor Falfurrias Capital Partners (FCP), which invests in growth-oriented, middle-market companies.

Invest 113

Invest Santa Monica Equity Advertising 113

L.A. Business Journal

OCTOBER 25, 2018

the Santa Monica-based digital advertising software developer, announced Oct. Pathmatics Inc., 25 a $3 million investment from British marketing agency Mintel Group Ltd.

Santa Monica 100

Santa Monica Product Advertising Software Development 100

socalTECH

APRIL 5, 2019

Santa Monica-based GumGum , which develops artificial intelligence and vision recognition software being applied to advertising analytics, said on Thursday that it is spinning out a new company, which will develop AI technologies for the dental industry. READ MORE>>.

Artificial Inteligence 113

Artificial Inteligence Startup Santa Monica Advertising 113

socalTECH

OCTOBER 30, 2017

Amazon Studios , the content production arm of Amazon , says it is planning a move to Culver City from its location in Santa Monica. According to Amazon, it currently has more than 700 employees in Santa Monica. The new location will house Amazon Studios, IMDb, Amazon Video and World Wide Advertising.

Culver City 124

Culver City Santa Monica Advertising Content 124

SoCal Tech Calendar

MAY 5, 2010

Wednesday, May 5, 2010 -- Digital Entertainment: Advertising, Distribution and the Consumer. Santa Monica College and The City of Santa Monica bring together business leaders for an insightful discussion on Digital Entertainment.

Entertainment 100

Entertainment Advertising Santa Monica Los Angeles 100

socalTECH

JANUARY 22, 2014

Santa Monica-based NearWoo said today that it has linked up with Google''s DoubleClick Ad Exchange, allowing its 4,000 local mobile advertisers to access the ad inventory on DoubleClick. According to NearWoo, the deal gives its local mobile advertisers access to the sites, apps and games where Google delivers it mobile ads.

Google 200

Google Santa Monica Advertising Mobile 200

socalTECH

NOVEMBER 19, 2013

James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Tim Cadogan , OpenX (Pasadena, advertising). Asher Delug , Airpush (Los Angeles, advertising). Sam Friedman , ParkMe (Santa Monica, mobile apps). Aaron Hirschhorn , DogVacay (Santa Monica, marketplace).

Southern California 279

Southern California SoCalTech Dollar Shave Club Santa Monica 279

socalTECH

AUGUST 13, 2019

Santa Monica-based GumGum , which is developing artificial intelligence software for advertising analysis, has named a new CFO, as well as appointed a number of VPs, the company said on Monday.

Artificial Inteligence 113

Artificial Inteligence Santa Monica Advertising Software 113

socalTECH

APRIL 16, 2009

Pasadena-based OpenX Technologies , a provider of ad serving software for web publishers, announced this morning that the firm has launched a new, advertising marketplace it is calling OpenX Market. Tags: openx advertising publishing open source. READ MORE>>.

OpenX 100

OpenX Advertising Santa Monica Pasadena 100

socalTECH

DECEMBER 16, 2019

Santa Monica-based VideoAmp , the advertising technology startup which is backed by Raine Group, Ankona Capital, Mediaocean, and RTL Group, has partnered with cable and set top box and DVR provider TiVo , to bolster VideoAmp's TV Viewership data pool. households.

Santa Monica 100

Santa Monica Screening Advertising Capital 100

socalTECH

JUNE 27, 2014

Santa Monica-based Spanish language media company Entravision Communications --which owns television, radio, and online media focused on the Latino market--said earlier this week that it has acquired online advertising company Pulpo Media. pulpo media entravision merger acquisition television radio online advertising siemer'

Media 173

Media Santa Monica Advertising Acquisition 173