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Perfect Market Unveils New Content Monetization Tool

socalTECH

Perfect Market's software applies search engine optimization (SEO) techniques to help surface content--usually more evergreen topics popular with consumers--which normally would be buried deep in a publishers' archive library.

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Covario Buys Netconcepts

socalTECH

San Diego-based Covario , a developer of search advertising and web site optimization software and services, said today that it has acquired Netconcepts, LLC , a website search engine optimization firm based in Madison, Wisconsin. Financial terms of the buy were not disclosed.

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Citysearch Invests In OrangeSoda, Launches Online Local Advertising Service

socalTECH

West Hollywood-based Citysearch , the online local business guide owned by IAC, announced today that it has launched a new online advertising service for local businesses called CityGrid Complete. OrangeSoda is a provider of online search marketing services and search engine optimization. READ MORE>>.

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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Thus I recommend that you stick with organic search, and use SEO to raise your ranking.

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Interview with Lolita Carrico, Gloss Network

socalTECH

I started looking to sell ModernMom and do something strategic a few years ago when I saw that there was a shift in the mom space, where advertisers and brand partners were moving from targeting mass numbers of people, towards niche sites. Are sponsors interested in such highly targeted sites, rather than the broad reach?

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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO).

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10 Keys To A Credible and Trusted Internet Web Domain

Startup Professionals Musings

Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. Of course, too many or obnoxious advertisements are especially harmful to a site’s credibility. Join relevant business associations.

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