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7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. Social-media advertising. Display advertising.

Marketing 114
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).

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7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. Social-media advertising. Display advertising.

Customer 146
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I Haven’t Seen A Startup Yet Thrive Without Marketing

Startup Professionals Musings

This means spending more money on search marketing (SEM) to make it look like the buzz is working. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs. Seed viral activity. People are more demanding and have more choices than ever before.

Marketing 139
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The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

If you’re just a content company your advantages are too small to win on the web. Your tech needs to add value to content producers, the audience and advertisers. But you don’t need to spend money on SEM. You have to have some of your own content formats and not just be an aggregator of talent.

SEM 150
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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Cost per click (CPC). Cost per action (CPA).

SEM 90
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5 Tips For Startups To Win With Social Media

Startup Professionals Musings

Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). SEM is the most common form of online marketing, which increases your website visibility on search engine results pages through optimization and advertising.