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SodaHead Signs Slurpee

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Sherman Oaks-based SodaHead , the online polling and questions and answer site, said today that it has launched an integrated campaign with the Slurpee brand. SodaHead did not disclose details of the win, but said the campaign includes a poll question, skinned homepage, email newsletter and banner ads.

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Gorilla Nation Targets Kids, Tweens, Teens

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Los Angeles-based Gorilla Nation Media , the division of Evolve Media which provides advertising representation services to websites, said this morning that it has launched a new kids, tweens, and teens vertical. The firm said the new "Youthology" vertical will help advertisers specifically engage with tweens. READ MORE>>.

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Interview with Dan Yomtobian, Scour

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Dan Yomtobian is CEO and founder of Sherman Oaks-based Scour (www.scour.com), a meta-search engine which adds social features such as voting and comments to Internet search. Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. Back to the site, can you talk about how your point system works?

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