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ValueClick Expands Into Home and Garden Ads

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Westlake Village-based ValueClick said today that it has launched a new, vertical advertising network focused on the Home and Garden sector. The firm said its network includes more than 50 sites fitting the home and garden demographic. million unique visitors per month. READ MORE>>.

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ValueClick Looks To Sell Investopedia, PriceRunner

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Westlake Village-based online advertising and marketing firm ValueClick said late Tuesday that it is planning to divest its "Owned & Operated" websites segment, the company''s division which runs such sites as Investopedia, PriceRunner, Smarter.com, SymptomFind, and CouponMountain.com. READ MORE>>.

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Eight Repeat Entrepreneurs To Watch In SoCal

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Rumored to be prepping for an IPO, just inked a deal to launch a new beauty and fashion site with Tyra Banks. Row 44 / John Guidon / Westlake Village - Guidon sold his last firm--Comcore Semiconductor--back in 1998 to National Semiconductor, for a substantial gain. Less known--a healthy domain name registration business.

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ValueClick Launches Ad Network Focused On Mothers

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Westlake Village-based ValueClick said today that it has launched a new online advertising network, targeted at mothers and women. Tags: advertising online mothers valueclick. According to ValueClick, the new "Moms Media" vertical is the second for the firm, and will target more than 40 million women in the U.S.

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ValueClick Stresses Ad Quality Efforts

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Westlake Village-based ValueClick announced today that its ValueClick Media and Commission Junction divisions are focusing on improving network quality, and have renewed an agreement with ad monitoring firm Cyveillance. Tags: valueclick commission junction online advertising quality cyveillance. READ MORE>>.

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Internet Brands Brisco: Deal Will Allow More Focus On Long Term Growth

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Los Angeles-based Internet Brands , which operates a suite of online, advertising driven websites across a wide range of verticals, said Monday that it would go private in a $640M, private equity deal, bucking the trend of Southern California companies filing to get to the public markets. Internet Brands had gone public just three years ago.

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ValueClick Targets Health With New Ad Network

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Westlake Village-based ValueClick said this morning that it has launched into the health and wellness market with a new online advertising network. According to ValueClick, it has created AdRx Media, which includes more than 50 online health and wellness information sites. READ MORE>>