socalTECH

AUGUST 22, 2018

Los Angeles-based online invitations service Evite has named Diane Malloy as its new Senior Vice President of Advertising and Advertising Operations, the company announced this morning.

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Evite Advertising Journal Los Angeles 100

socalTECH

SEPTEMBER 17, 2013

Here are some of the positions recently posted to socalTECH''s community job board , which might just be your perfect next move. Backed by leading private equity investors, were on a spirited quest for ways to make local and mobile content and advertising more effective and efficient. Senior Frontend Engineer , Dollar Shave Club.

Dollar Shave Club 147

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socalTECH

AUGUST 7, 2019

Costa Mesa-based audio advertising agency Veritone One says it has launched a new, pay-for-performance advertising platform specifically aimed at podcast and social media influencers. The new service, Influencer Bridge, lets content creators access advertisers, and is aimed at creators using YouTube, podcasts, and Instagram.

Advertising 113

Advertising Services Social Media Platform 113

socalTECH

NOVEMBER 27, 2018

Google said that Disney will use Google as its core ad technology platform, where Google will power the advertising for all of Disney's properties, including Disney, ABC, ESPN, Marvel, Pixar and Star Wars, including live streaming, direct-to-consumer content, mobile apps, and live events.

Google 140

Google Advertising Platform Content 140

socalTECH

FEBRUARY 13, 2020

Santa Monica-based GumGum , which develops artificial intelligence software for the advertising and media market, has raised $22M more in a funding round, the company said on Thursday. According to the firm, the new $22M funding came from Morgan Stanley Expansion Capital, NewView Capital, and Upfront Ventures.

Advertising 145

Advertising Artificial Inteligence Software Santa Monica 145

socalTECH

JULY 16, 2019

According to the companies, Baidu will continue to act as Snap's representative to advertisers in Greater Cina, Japan, and South Korea. Venice, California-based Snap , the parent company of Snapchat , and Chinese Internet giant Baidu said on Monday that the two have renewed a sales partnership the two first inked in May of 2017.

Advertising 113

Advertising Sales Snapchat Venice 113

socalTECH

FEBRUARY 25, 2013

Los Angeles-based online advertising technology provider DataPop , the startup led by Jason Lehmbeck, announced this morning that it has launched a new semantic advertising product specifically aimed at Google Product Listing Ads (PLA). Pricing on the new platform were not announced by the company.

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Advertising Product Google Pricing 217

socalTECH

AUGUST 20, 2014

Venice-based Snapchat has plans to add news articles, advertisements, TV, and movie clips to the service, according to reports this week, in a new service called Snapchat Discovery. snapchat news advertising photo messaging disappearing social' READ MORE>>.

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Snapchat News Advertising Venice 138

socalTECH

AUGUST 1, 2016

Los Angeles-based Factual has joined a group focused on consumer privacy in mobile advertising, the company said last week. According to Factual, it has joined the Network Advertising Initiative (NAI) , an association dedicated to responsible data collection and its use for digital advertising. READ MORE>>.

Advertising 100

Advertising Los Angeles Mobile Networking 100

socalTECH

JULY 18, 2018

Los Angeles-based AdQuick , the outdoor advertising marketplace founded by veterans of Instacart, said this week that it has raised $2.1M AdQuick, which launched its marketplace for outdoor advertising space, launched its services in 2017. more in funding. The new funding came from Initialized Capital. AdQuick previously raised $1.1M

Advertising 100

Advertising Seed Funding Los Angeles Capital 100

socalTECH

JUNE 19, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Sponsoring socalTECH's Executive Moves section. Advertisers. Tags: socaltech sponsors. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Silicon Valley Bank (www.svb.com).

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

socalTECH

APRIL 23, 2014

Sizmek , a developer of digital advertising technology, said this week that it has named Patrick Meehan as head of Sales in its Los Angeles office. Sizmek focuses on open ad management, helping to manage online advertising campaigns for advertisers and agencies. sizmek online digital advertising executive agency doubleclick'

Advertising 174

Advertising ReachLocal OpenX Los Angeles 174

socalTECH

MARCH 27, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Advertisers. socalTECH readers. 50% registration discount for friends of socalTECH. Tags: socaltech advertising sponsor. Email us at info@socaltech.com. Technology.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

socalTECH

JULY 8, 2013

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).

Advertising 253

Advertising Mobile OpenX Software Review 253

socalTECH

JANUARY 4, 2018

Los Angeles-based eHarmony in under fire in the United Kingdom, for its use of the phrase "scientifically proven" in its advertising, according to a report today.

eHarmony 100

eHarmony Advertising Study Los Angeles 100

socalTECH

AUGUST 21, 2013

Santa Monica-based advertising analytics startup SHIFT launched a new product Wednesday, aimed at helping marketers analyze social advertising campaigns. shift social advertising analytics software tools grapheffect' Pricing on the new service was not announced. READ MORE>>.

Advertising 178

Advertising Santa Monica Tool Pricing 178

socalTECH

DECEMBER 16, 2016

Santa Monica-based GumGum has launched a new effort to apply its technology to analyze sports sponsorships and advertising. The company says its new offering lets teams and advertisers analyze every single frame of sports coverage, to understand how the signage at sports events is appearing across live television, social media, and streaming.

Advertising 100

Advertising Santa Monica Social Media Media 100

socalTECH

APRIL 25, 2017

Los Angeles-based Rubicon Project is applying its programmatic advertising technology to digital jukeboxes, in a deal with connected, digital jukebox developer TouchTunes. According to the two, TouchTunes' "out-of-home" audience will be made available programmatically in a real-time buying marketplace powered by Rubicon's technology.

Advertising 124

Advertising Los Angeles Technology Angel 124

socalTECH

MAY 17, 2013

VIRURL is part of the move towards the somewhat controversial idea "native advertising", where sponsored content appears as part of a publisher''s news stream. virurl native advertising blogging blogger content' The firm was founded by Merrill Brown (formerly of MSNBC.com) and Francisco Diaz-Mitoma, Jr. READ MORE>>.

Advertising 168

Advertising Product Santa Monica Blogging 168

socalTECH

MARCH 26, 2014

Los Angeles-based MediaAlpha , a developer of performance-based, real-time bidding advertising technology specifically aimed at insurance ads, has raised a round of funding and launch of its product. which will go towards its advertising technology platform. Size of the investment and other terms of the funding were not announced.

Advertising 159

Advertising Technology Funding Los Angeles 159

socalTECH

APRIL 22, 2014

Los Angeles-based online advertising technology provider OpenX and YP said this morning that the two are in a new, display advertising deal, where YP will offer up programmatic, digital display advertising based on OpenX''s technology. openx display advertising programmatic digital' READ MORE>>.

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OpenX Advertising Los Angeles Networking 138

socalTECH

APRIL 23, 2013

Los Angeles-based Nativo , the online advertising technology firm led by Justin Choi, has raised $3.5M Sponsored content/native advertising is the technique of interspersing information from sponsors or advertisers within a news stream or forum--in a way that it looks and feels like editorial. READ MORE>>.

Advertising 185

Advertising Technology Seed Funding Content 185

socalTECH

AUGUST 7, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Sponsoring socalTECH's Executive Moves section. Advertisers. Technology.

SoCalTech 100

SoCalTech Orange County Southern California IP 100

socalTECH

DECEMBER 11, 2014

Santa Monica-based VideoAmp , which operates a programmatic video advertising platform, said this morning that it has raised $2.2M videoamp video advertising venture capital ross mccray' in a funding round, from Anthem Venture Partners, Simon Equity Partners, Third Wave Capital, Wavemaker Partners and ZenShin Capital. READ MORE>>.

Advertising 138

Advertising Platform Anthem Santa Monica 138

socalTECH

NOVEMBER 11, 2016

Los Angeles-based online advertising marketplace operator Rubicon Project says that it has seen record-breaking video advertising spend, following the U.S. Presidential Election, as people have been turning to video for information on the aftermath of the election.

Advertising 124

Advertising Los Angeles Mobile Angel 124

socalTECH

MAY 23, 2013

UberMedia , the Idealab-backed startup best known for its Twitter client software, has recast itself as a mobile advertising firm, saying yesterday that it has launched a new mobile advertising product called UberAds. ubermedia mobile advertising twitter social signals' READ MORE>>.

Advertising 173

Advertising Mobile Idealab Social Media 173

socalTECH

JUNE 5, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Advertisers. Tags: sponsors socaltech. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Backing Southern California's next great technology companies. Helping entrepreneurs succeed.

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

socalTECH

JULY 16, 2014

Los Angeles-based Evolve Media reported late last night that it has launched a new, native video advertising product called INgage. evolve media native video advertising ingage' Evolve Media said that the new, video solution delivers "large format" video within content, startup up when a users comes into view. READ MORE>>.

Advertising 147

Advertising Media Product Content 147

socalTECH

JULY 24, 2013

Two of LA''s growing online and mobile advertising advertising firms, SHIFT , and Gradient X , have tied together in a partnership, the companies said Wednesday. The two said the deal will offer a "one-stop-shop" to execute Facebook, Twitter, and mobile display advertising campaigns.

Advertising 159

Advertising Tool Mobile Platform 159

socalTECH

JANUARY 17, 2013

Pasadena-based advertising technology firm OpenX has raised $22.5M OpenX develops online ad serving software, used by web publishers to serve up advertising on their web sites; the firm also offers up a real-time bidding exchange, OpenX Market, used by advertisers and publishers for deciding what advertising to serve up to consumers.

OpenX 178

OpenX Advertising Pasadena Web 178

socalTECH

JULY 24, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Sponsoring socalTECH's Executive Moves section. Advertisers. Southern California's high tech news and companies. Technology.

SoCalTech 100

SoCalTech Orange County Southern California Westlake Village 100

socalTECH

AUGUST 27, 2012

Los Angeles-based online advertising technology firm OpenX and Japanese firm CyberWing Corporation announced this morning that the two have launched a new, private advertising exchange aimed at the Japanese mobile market. The two said they expect to launch the advertising exchange in the second half of the year.

OpenX 169

OpenX Advertising Mobile Los Angeles 169

socalTECH

JULY 21, 2014

leadbolt mobile advertising exchange monetization connect' The company said its marketplace will offer more transparency, flexibility and control than traditional blind-networks, with a focus on delivering better quality than RTB platforms. READ MORE>>.

Advertising 138

Advertising Mobile Los Angeles Platform 138

socalTECH

JUNE 6, 2012

Cracked.com , the online humor site which is owned by Santa Monica-based Demand Media , said this morning that it has launched a new advertising product which it says connects advertisers with content "the moment it goes viral." Financial details of the win were not disclosed. READ MORE>>.

Advertising 150

Advertising Santa Monica Demand Content 150

socalTECH

JULY 17, 2013

PageWoo , the mobile advertising company headed by Jason Crilly and Holden Steinberg, has rolled out a brand new product aimed at small businesses. pagewoo mobile advertising small business smartphone startengine' According to PageWoo, its new product can target consumers based on interests, psychographics, and buying patterns.

Advertising 173

Advertising Mobile Tech Coast Angels Los Angeles 173

socalTECH

MAY 8, 2014

Los Angeles-based Maker Studios , the YouTube network which is in the midst of being acquired by Disney, has just signed a large, eight-figure online advertising deal with Omnicom Media Group , according to AdAge. The deal is apparently the first, upfront advertising deal signed by Maker Studios. READ MORE>>.

Advertising 147

Advertising Networking Los Angeles Media 147

socalTECH

JUNE 30, 2015

Los Angeles-based Nativo the native advertising technology developer led by Justin Choi, said Tuesday morning that it has raised $20M in a Series B funding round. The funding was led by Advance Vixeid Partners (AVP), and also included RezVen Partners and the company's other existing investors.

Advertising 100

Advertising Bertelsmann Los Angeles Content 100