socalTECH

AUGUST 7, 2019

Costa Mesa-based audio advertising agency Veritone One says it has launched a new, pay-for-performance advertising platform specifically aimed at podcast and social media influencers. The new service, Influencer Bridge, lets content creators access advertisers, and is aimed at creators using YouTube, podcasts, and Instagram.

Advertising 113

Advertising Services Social Media Platform 113

socalTECH

JULY 27, 2021

Santa Monica-based car advertising technology developer Adway recently announced it has raised $6M in funding for a new, hardware-driven car advertising network, which uses images projected on the sides of a driver's car to gain exposure for advertisers.

Advertising 113

Advertising Santa Monica Networking Capital 113

socalTECH

JULY 16, 2019

According to the companies, Baidu will continue to act as Snap's representative to advertisers in Greater Cina, Japan, and South Korea. Venice, California-based Snap , the parent company of Snapchat , and Chinese Internet giant Baidu said on Monday that the two have renewed a sales partnership the two first inked in May of 2017.

Advertising 113

Advertising Sales Snapchat Venice 113

socalTECH

AUGUST 12, 2021

The company said it offers up a virtual, corporate card which can be used on major advertising platforms, which increases a startup's buying power and also provides 45-day payment terms. Los Angeles-based Trust, a startup founded by former Snap team members, says it has raised $9M in its seed funding round, and launched its company.

Advertising 113

Advertising Seed Funding Platform Los Angeles 113

socalTECH

DECEMBER 4, 2019

Los Angeles-based Podcorn , a venture-backed startup offering up native podcast advertising and matching, has launched its platform, saying that its platform will help advertisers discover and run native ads on podcasts.

Advertising 100

Advertising Platform Artificial Inteligence Google 100

socalTECH

APRIL 22, 2013

A new, Los Angeles ad network, MobiGirl Media recently launched its niche, mobile ad network, specifically aimed at advertisers and app developers targeting girls between the ages of 6 and 16. mobigirl media mobile advertising female advertise mobigirlmedia girl coppa children kids' READ MORE>>.

Mobile 223

Mobile Media Advertising Networking 223

socalTECH

AUGUST 22, 2014

We spoke with Jonathan about the company and where it fits into the advertising market. That strategy seems to be quite effective for our advertisers. Jonathan David: Our focus is primarily working with advertisers to drive a response of some kind, with a focus on providing the best possible returns on ad spend at scale.

Advertising 230

Advertising Santa Monica Startup Media 230

socalTECH

APRIL 30, 2013

Rubicon develops a cloud-based platform which enables real-time buying and selling of advertising for web publishers; the firm''s automated systems help optimize the amount of revenue earned by advertisers, by soliciting up real-time-bids for which advertisements which are presented on a web page. READ MORE>>.

Custom 220

Custom Customer Clearstone Journal 220

socalTECH

APRIL 25, 2013

GumGum , the in-image advertising technology developer led by Ophir Tanz, has promoted Phil Schraeder, the firm''s VP of Finance, to Chief Operating Officer, to head up the firm''s internal operations, business development, and finance. images photo advertising online reald executive gumgum' READ MORE>>.

GRP Partners 217

GRP Partners Advertising Startup Sites 217

socalTECH

OCTOBER 4, 2013

Santa Monica-based online advertising analytics firm Adomic has scored the top prize--and $160,000 in cash plus services--as part of the annual Siemer Silicon Beach Summit awards. READ MORE>>. startup award conference wavemaker siemer adomic'

Santa Monica 245

Santa Monica Social Media Conference Advertising 245

socalTECH

FEBRUARY 19, 2014

Gross is the former founder of Internet advertising firm Fastclick. connexity shopzilla merger acquisition online advertising fastclick' Connexity was venture backed by Rincon Venture Partners, Siemer Ventures, and Persistence Partners. READ MORE>>.

Ventura 225

Ventura Advertising Incubator Acquisition 225

socalTECH

JANUARY 22, 2014

Santa Monica-based NearWoo said today that it has linked up with Google''s DoubleClick Ad Exchange, allowing its 4,000 local mobile advertisers to access the ad inventory on DoubleClick. According to NearWoo, the deal gives its local mobile advertisers access to the sites, apps and games where Google delivers it mobile ads.

Google 200

Google Santa Monica Advertising Mobile 200

socalTECH

OCTOBER 16, 2014

According to the company, it has launched its Mobile Rich Media Ad Platform, a product which helps advertisers maximize their mobile ad dollars, with tools for ad authoring, a creative library, and analytics engine. server advertising technology display network mobile spreeify' Pricing on the new tool was not announced. READ MORE>>.

Mobile 218

Mobile Product OpenX Yahoo 218

socalTECH

JUNE 25, 2013

Tongal''s online site lets users contribute to develop creative ideas for different advertising projects, starting with the idea itself, to a storyboard, and eventually a full blown commercial video. tongal user generated crowdsourced crowdsourcing crowdsource video content hollywood advertising commercial television creative'

Hollywood 223

Hollywood Advertising Sites Ideas 223

socalTECH

FEBRUARY 7, 2013

Gradient X , the online mobile marketing and advertising technology developer backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, and others, has snapped up some talent from OpenX with its latest hire. He was at Overture before it was acquired by Yahoo.

OpenX 223

OpenX CTO Hire GRP Partners CIO 223

socalTECH

FEBRUARY 9, 2021

All of the supply we are accessing and selling to advertisers and agencies we are working with have high levels of intent. That's people looking for a particular cell phone, we're accessing keyword intent to drive people to Samsung, who is an advertiser of ours. That varies depending on merchant and advertiser.

Advertising 203

Advertising Startup Google Commerce 203

socalTECH

FEBRUARY 5, 2014

Los Angeles-based online advertising technology developer Rubicon Project has filed for an IPO, saying in a filing with the SEC that it is looking to sell up to $100M in its stock in an IPO on the New York Stock Exchange. rubicon project advertising merger exchange exit technology' The firm reported revenues of $57.0M READ MORE>>.

Clearstone 198

Clearstone Advertising News Los Angeles 198

socalTECH

NOVEMBER 10, 2016

TubeMogul , a video advertising company which has offices in Los Angeles, has been acquired by Adobe in a deal worth $540M net of debt and cash. TubeMogul is a provider of a video advertising platform, which lets users buy video ads on desktop, mobile, streaming devices, and TVs. According to Adobe, it will pay $14.00

.Net 185

.Net Advertising Los Angeles Platform 185

socalTECH

OCTOBER 20, 2021

Los Angeles-based Snap said on Tuesday that it is launching a new, augmented reality advertising studio, which it is calling Arcadia. The new studio--which is not based in Arcadia, California, despite the name--will provide a team of experts focused on mobile augmented reality (AR) advertising for its brand and agency partners.

Arcadia 202

Arcadia Advertising Los Angeles Mobile 202

socalTECH

JUNE 12, 2013

campaigneq startup affiliate tracking mobile advertising marketing beachmint' Both were involved with understanding Beachmint''s lifetime revenue per customer (LTV), acquisition funnels, and handling mobile and tablet optimization. READ MORE>>.

Mobile 249

Mobile Marketing Santa Monica Advertising 249

socalTECH

AUGUST 27, 2014

The surge of technology, advertising, and media companies flocking to Silicon Beach has meant a huge win for real estate investors, particularly in Playa Vista, according to a report today. Image: YouTube''s Playa Vista location, YouTube Space Los Angeles.

Santa Monica 213

Santa Monica Los Angeles Advertising Media 213

socalTECH

OCTOBER 5, 2016

Los Angeles-based programmatic advertising company MediaAlpha , led by Steve Yi, says it has seen more than $100M in revenues, for the company's second year. The provider of programmatic advertising technology said it nearly doubled the size of its team in the past 12 months. READ MORE>>.

Advertising 164

Advertising Los Angeles Platform Media 164

socalTECH

JANUARY 31, 2013

Will all that activity help create the next big technology, advertising, gaming, or e-commerce startup? Much of the focus is on absorbing that energy, the enthusiasm of the startup community here has created over the last few years. It's unclear.

Startup 256

Startup Commerce Santa Monica Mentor 256

socalTECH

JUNE 27, 2016

ReachLocal helps small and medium sized businesses place and buy online advertising. Gannett said it would use the acquisition of ReachLocal to accelerate its digital growth efforts. READ MORE>>.

ReachLocal 189

ReachLocal Woodland Hills Acquisition Advertising 189

socalTECH

JULY 18, 2017

Los Angeles-based online advertising exchange operator Rubicon Project has acquired programmatic advertising technology developer nToggle , in a deal worth $38.5M The deal was completed on July 14th, according to Rubicon Project. nToggle was based in Boston, Mass.

Advertising 149

Advertising Los Angeles Platform Technology 149

socalTECH

MAY 21, 2013

The consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertiser experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. We''re connecting those two parties.

Technical Review 223

Technical Review Glendale Advertising Google 223

socalTECH

NOVEMBER 19, 2014

ventureLab is currently targeting companies in the area of advertising technology, social/gaming media, content and community. According to ventureLab, it will provide seed funding, along with product, marketing, and opertional support to its companies. The company did not say how much funding it intends to provide to startups.

Incubator 229

Incubator Seed Funding Startup Social Media 229

socalTECH

MAY 14, 2013

For example, if more people search for socaltech each month, and more users are liking your site, that''s an easy way for Google to see that a site has value. We get wired with a payment at the end of the month, and never have to worry about collecting, and don''t have to talk to advertisers. I think search engines will take note.

Google 236

Google Sites Startup Web 236

socalTECH

MAY 13, 2013

According to Greentoe, it will use the funding for marketing of the site, including a multi-platform advertising campaign across the web, television, and mobile. The funding came from Parker Thompson from 500 Startups/Dave McClure. Size of the funding was not announced.

Angel 231

Angel Funding Venture Capital Entertainment 231

socalTECH

SEPTEMBER 22, 2014

connexity shopzilla bizrate rename businss unit advertising programmatic comparison shopping' Shopzilla acquired programmatic media buying startup Connexity--which had been based in Ventura at the Ventura Ventures Incubator--back in February. READ MORE>>.

Ventura 185

Ventura Incubator Advertising Los Angeles 185

socalTECH

OCTOBER 5, 2016

Los Angeles-based audio advertising technology provider Triton Digital says it has begun representing XAPPmedia , and will offer up that firm's premium interactive audio ads on Slacker Radio. Triton Digital said it has been representing Slacker's audio inventory and programming since 2010.

Advertising 164

Advertising Los Angeles Mobile Technology 164

socalTECH

JUNE 19, 2017

Venice, California-based Snap , the parent company of Snapchat, and Time Warner announced on Monday that the two are in a $100M deal, where the two will collaborate on both content and advertising. The two also said Time Warner will purchase advertising for HBO, Turner, and Warner Bros. on Snapchat over the next two years.

Content 138

Content Snapchat Venice Advertising 138

socalTECH

MAY 17, 2017

Engage:BDR has just launched a platform which lets brands browse and discover influencers, create campaigns, and reach customers through limited time advertisements posted by those influencers. All of that is used to mark a post as payable, and also provides additional reporting for advertisers, who want to know how many people they reached.

Advertising 183

Advertising Platform West Hollywood Content 183

socalTECH

JULY 10, 2013

There are already a significant number of high tech companies--particularly, in online advertising--in the Santa Barbara region. The new flights make Santa Barbara as close to San Francisco as it is to Los Angeles, and could help bolster the area''s high tech companies. Surf Air launched its service between Burbank and San Francisco in June.

Santa Barbara 242

Santa Barbara High Tech Anthem Burbank 242

socalTECH

NOVEMBER 29, 2018

Costa Mesa-based a href="[link] , the developer of artificial intelligence software for the advertising industry led by Chad and Ryan Steelberg, said this morning that it has signed an expanded agreement with Cumulus Media, the second largest owner and operator of radio stations in the U.S.

Artificial Inteligence 133

Artificial Inteligence Media Advertising Software 133

socalTECH

OCTOBER 16, 2017

Los Angeles- and South San Francisco-based Unity Influence , a developer of influencer advertising software, has raised $1M in funding, according to the company. Unity Influence is using machine learning and artificial intelligence tools to connect advertisers with "micro-influencers". Source of the funding was not announced.

Artificial Inteligence 127

Artificial Inteligence IP Marketing Advertising 127

socalTECH

SEPTEMBER 28, 2018

Santa Monica-based H Code , which provides digital advertising services around reaching the U.S. The company said Tastemakers is a "multi-platform" offering which includes digital advertising, social media, and branded content, including content creation, production, talent vetting and management, and more. Hispanic consumers.

Media 124

Media Product Marketing Santa Monica 124