socalTECH

AUGUST 7, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Sponsoring socalTECH's Executive Moves section. Advertisers. Technology.

SoCalTech 100

SoCalTech Orange County Southern California IP 100

socalTECH

JULY 24, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Sponsoring socalTECH's Executive Moves section. Advertisers. Southern California's high tech news and companies. Technology.

SoCalTech 100

SoCalTech Orange County Southern California Westlake Village 100

socalTECH

JUNE 26, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on. Sponsoring socalTECH's Executive Moves section. Advertisers. Pixelgate.net (www.pixelgate.net) - Internet Access, Web Hosting, Network. Southern California's high tech news and companies. They include: Sponsors. Technology.

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

socalTECH

SEPTEMBER 1, 2010

Los Angeles-based Rubicon Project , the online advertising firm which helps web publishers optimize their ad network revenues, reported this week on the latest online ad spending, saying that ad spending tracked at its customers grew 47 percent in the first half of the year. Tags: rubicon project online advertising content.

Advertising 193

Advertising Clearstone Report Equity 193

socalTECH

NOVEMBER 30, 2012

Los Angeles-based online advertising firm SocialVibe said Thursday that it has partnered with secure web browsing app provider AnchorFree. SocialVibe said AnchorFree becomes a premium partner of the firm. Details of the partnership and link were not announced. READ MORE>>.

Web 157

Web Advertising Los Angeles Angel 157

socalTECH

AUGUST 10, 2012

Rubicon's advertising network and tools are used by web publishers to optimize the return on their online advertising, by automatically steering ad space to the best ad network for their site. Internet audience, or more than 212 million visitors, which surpasses Google's Ad Network reach by more than 6 million visitors.

Advertising 147

Advertising Google Report Networking 147

socalTECH

APRIL 24, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Advertisers. 50% registration discount for friends of socalTECH. Pixelgate.net (www.pixelgate.net) - Internet Access, Web Hosting, Network Services. They include: Sponsors. Technology.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

socalTECH

FEBRUARY 24, 2010

has invested in a Chinese provider of online advertising. Yoyi Media provides targeted advertising and demographics to Chinese web sites. Tags: steamboat venture capital ventures disney walt yoyi media china internet advertising. Burbank-based Steamboat Ventures , the venture capital firm backed by Walt Disney Co.,

Steamboat Ventures 157

Steamboat Ventures Advertising Burbank Venture Capital 157

socalTECH

SEPTEMBER 25, 2009

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Sponsoring socalTECH's Executive Moves section. Advertisers.

Advertising 113

Advertising Southern California IP VentureNet 113

socalTECH

MARCH 27, 2013

Santa Monica-based online matchmaking site eHarmony is planning a big advertising push, as the firm said it has revamped its management team under founder Dr. Neil Clark Warren. Many entrepreneurs cite the move towards mobile as opening up an opportunity over such older, web-centric sites as eHarmony. READ MORE>>.

eHarmony 170

eHarmony Advertising Santa Monica Sites 170

socalTECH

FEBRUARY 3, 2010

San Diego-based Covario , a developer of search engine marketing and search engine optimization software, said today that it has launched a new product focused on creating mobile web sites. According to the firm, its new product--Mobile COntent Optimizer--helps advertisers create mobile-friendly web sites.

Web 154

Web Sites Search Engine Optimization Mobile 154

socalTECH

AUGUST 9, 2013

What really, is happening when you place that online advertisement, and where does it go, who looks at it, and what''s really happening? All too often, those ads disappear into a maze of middlemen, and advertisers don''t really know who is seeing their ads, and why. What''s your background, and how did you get into online advertising?

Advertising 153

Advertising Startup CTO Coach Study 153

socalTECH

FEBRUARY 1, 2010

Westlake Village-based web advertising firm ValueClick said late Monday that it has divested its Web Clients promotional lead generation business. ValueClick acquired its Web Clients business in 2005 for approximately $141M. Name of the buyer was not disclosed. READ MORE>>.

Web 150

Web Westlake Village Advertising Acquisition 150

socalTECH

JUNE 10, 2010

Huntington Beach-based Cosnet , a developer of web conferencing software, said this week that it has launched a new, free webinar service called Freebinar. According to the firm, it will offer free, unlimited webinars for up to 150 attendees, by using online advertising to offset the cost of the service.

Web 153

Web Marketing Advertising Organization 153

socalTECH

AUGUST 12, 2009

Katz 360 Sales said it is using Rubicon Project's Internet advertising infrastructure to customize content and audience selections for its advertisers. Rubicon Project provides online Internet advertising infrastructure for publishers, which optimizes the advertising placed on their web sites. READ MORE>>.

Advertising 145

Advertising Clearstone Santa Monica Sales 145

socalTECH

FEBRUARY 18, 2010

Internet Brands' Bob Brisco said the acquired companies all have strong organic traffic, and revenues from a mix of small, medium, and large advertisers. The firm said it has now acquired more than 100 web sites in total. Tags: internet brands merger acquisition consumer ecommerce advertising content. READ MORE>>.

Internet Brands 150

Internet Brands Web Sites Advertising 150

socalTECH

MARCH 3, 2009

The new service allows users to select short text ads as part of their 140 messages on the Twitter service, appending the advertising and a URL at the end of a user's update. According to Adjix, it will allow advertisers to set prices, target specific cities, limit who can run their twitter ads, and collect data on clicks. READ MORE>>.

Advertising 140

Advertising Blogging Web Pricing 140

socalTECH

APRIL 16, 2009

Pasadena-based OpenX Technologies , a provider of ad serving software for web publishers, announced this morning that the firm has launched a new, advertising marketplace it is calling OpenX Market. Tags: openx advertising publishing open source. READ MORE>>.

OpenX 100

OpenX Advertising Santa Monica Pasadena 100

socalTECH

AUGUST 15, 2014

Keith Bonnici: We have created a platform that lets standard web publishers tap into the growing pool of money being spent by app developers to market their products. You see users moving to a platform that doesn''t monetize advertising as well. They''re even one of our advertisers right now. What is Kixer? READ MORE>>.

Mobile 124

Mobile Web Artificial Inteligence Technical Review 124

socalTECH

FEBRUARY 18, 2009

Woodland Hills-based ReachLocal , which operates a service to help small and medium sized businesses place online advertising, said this morning that it is adding a online display advertising product to its mix. Tags: display search online reachlocal advertising. The firm is backed by $67.9M READ MORE>>.

ReachLocal 100

ReachLocal Advertising Woodland Hills Yahoo 100

socalTECH

MAY 22, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Advertisers. Pixelgate.net (www.pixelgate.net) - Internet Access, Web Hosting, Network Services. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Silicon Valley Bank (www.svb.com).

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

socalTECH

MAY 29, 2019

Santa Monica-based GumGum , which develops artificial intelligence-driven advertising software, has partnered with ad safety firm White Ops , to provide anti-fraud protection to GumGum's programmatic advertising exchange, the two said this morning. Terms of the deal between the companies were not announced. READ MORE>>.

Artificial Inteligence 113

Artificial Inteligence Santa Monica Advertising Web 113

socalTECH

FEBRUARY 12, 2009

Search engine giant Google said Thursday that it is exiting from the radio advertising business, putting an end into the firm's attempt to leverage its online advertising success into other media. Google entered the radio advertising market with the buy of Newport Beach-based dMarc Broadcasting in January of 2006.

Advertising 100

Advertising Google Content Web 100

socalTECH

MARCH 3, 2020

Santa Monica-based Ylopo , which provides digital marketing software for the real estate industry, says it has released a new online advertising tool, which automatically generates and publishes web-ready video content for the real estate industry.

Tool 113

Tool Marketing Santa Monica Advertising 113

socalTECH

APRIL 30, 2013

Rubicon develops a cloud-based platform which enables real-time buying and selling of advertising for web publishers; the firm''s automated systems help optimize the amount of revenue earned by advertisers, by soliciting up real-time-bids for which advertisements which are presented on a web page. READ MORE>>.

Customer 220

Customer Custom Clearstone Journal 220

socalTECH

OCTOBER 16, 2008

Los Angeles-based magnify360, a provider of web page optimization tools, has lauched a new product for optimizing Google AdWords advertising, the firm announced today. magnify360 provides software which automatically adapts web pages to individual visitors, to tailor and personalize the web content those users see.

Advertising 100

Advertising Tool Yahoo Google 100

socalTECH

NOVEMBER 10, 2010

RealGravity said it provides an online marketplace that connects buyers and sellers of online video content and advertising. The firm said it has over 500,000 professional videos available to web publishers. socalTECH had uncovered the funding via regulatory filings earlier in the week.

SoCalTech 140

SoCalTech Hollywood Content Venture Capital 140

socalTECH

DECEMBER 21, 2016

Los Angeles-based advertising marketplace operator Rubicon Project and its partner White Ops , a provider of human verification services for the digital ad market, said their combined efforts have protected buyers on sellers on Rubicon's marketplace from a major Russian advertising fraud effort uncovered this month. READ MORE>>.

Advertising 100

Advertising Web Los Angeles Networking 100

socalTECH

NOVEMBER 11, 2009

socalTECH is a media sponsor of the LAVA Special Event: Meet the VCs on November 17th. Register for the event at the LAVA web site today! Tags: sponsor advertisement. It's a can't miss opportunity for aspiring entrepreneurs looking to connect with investors in Southern California technology companies.

LAVA 133

LAVA Southern California SoCalTech Education 133

socalTECH

JULY 8, 2014

MGID , a provider of native advertising services and technology, said Tuesday that it is moving its U.S. The native advertising company--which helps place native ads on publisher web sites--was previously headquartered in New York. mgid native advertising publisher angeles jobs employment' READ MORE>>.

Los Angeles 153

Los Angeles Angel Advertising Entertainment 153

socalTECH

OCTOBER 30, 2009

As we go into Halloween this weekend, we want to thank all of our sponsors, advertisers, and members, who make it possible for us to exist. Sponsoring socalTECH's Executive Moves section. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers. Technology.

Southern California 140

Southern California IP Orange County Glendale 140

socalTECH

SEPTEMBER 15, 2008

Los Angeles-based MySpace announced a lineup of advertisers who will be sponsoring the firm's new MySpace Music site this morning, saying that it has signed four brands who will be integrated sponsors of the site. Financial impact of the ad deals was not disclosed. READ MORE>>

Advertising 100

Advertising Sites Web Los Angeles 100

socalTECH

FEBRUARY 13, 2012

Los Angeles-based OpenX , the developer of online advertising serving software, reported today that it has achieved its first full quarter of profitability, and is has exceeded an annual run rate of $100M. OpenX develops online ad serving software, which is used by web publishers to display web advertising.

OpenX 174

OpenX Advertising Web Los Angeles 174

socalTECH

JULY 8, 2019

Los Angeles-based health messaging startup Curogram , a new startup developing a web-based, SMS app for the healthcare market, has been selected as a finalist for the Publicis Health Media Disruption Garage Competition, according to the company. READ MORE>>.

Competition 113

Competition Startup Advertising Web 113

socalTECH

JUNE 18, 2013

AdSense was developed by Applied Semantics, and used software to determine the content and subject of a web page, and then matched those ads to a pool of advertisers; the software was known as Applied Semantics AdSense until Google acquired Applied Semantics on April 24, 2003. READ MORE>>.

Google 198

Google Development Develop Southern California 198

socalTECH

OCTOBER 23, 2013

Los Angeles-based online and mobile advertising technology developer OpenX Technologies has launched a new system it says helps publishers forecast their traffic and manage their advertising inventory. openx advertising serving forecasting publisher publishing server software' READ MORE>>.

OpenX 147

OpenX Advertising Web Los Angeles 147

socalTECH

OCTOBER 5, 2015

Los Angeles-based audio advertising exchange operator Triton Digital said today that it is launching a new, programmatic audio advertising exchange in France, after inking a partnership with French company NRJ Global. Financial aspects fo the deal were not announced. READ MORE>>.

Advertising 100

Advertising Web Los Angeles Mobile 100