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The Future of Advertising will be Integrated

Both Sides of the Table

They first started in 1994 and are therefore almost as old as the Web itself. And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. Yet these seem to be the least effective attributes of banner advertising. I’m sure it probably resonants with how most of you read the web.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).

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The End of the Web? Don’t Bet on It. Here’s Why

Both Sides of the Table

In it he asserts that the web is dying and in its ashes will see the rise of the “App Internet.” The web is dying and will be replaced by “the App Internet.” Social media will be pervasive in the enterprise and is primarily driving by customer interactions. Enter the World Wide Web (WWW).

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How powerful has new media advertising become?

Berkonomics

We think of media advertising as either paid or free – placed by paying a fee or by a PR firm or by you at no placement cost, especially when you provide editorial content beneficial to the publisher. But now there’s new media…. And here’s the most powerful new media model. first appeared on BERKONOMICS.

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9 Keys To Employing Social Media To Grow Your Startup

Startup Professionals Musings

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. With social media, it is also important to identify how many people see your message as remarkable.

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Funny or Die Partners With Klout

socalTECH

Los Angeles-based Funny Or Die , the online comedy video site, and social media influence site Klout said Wednesday that they are in a strategic partnership. Klout offers up special awards, access to events, special services, and more to people based on their "social media influence". READ MORE>>.

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5 Tips For Startups To Win With Social Media

Startup Professionals Musings

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Top social networks are Facebook (1.2 billion users).