socalTECH

MAY 10, 2013

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. We''re the leading social advertising platform that leverages celebrity relationships.

Social Media 237

Social Media Advertising Media Metrics 237

Both Sides of the Table

MAY 7, 2011

Sometime around 2003/04 my technology team turned me on to “Spolsky on Software&# a periodic newsletter served up blog style from Joel Spolsky of FogCreek Software, a maker of bug-tracking software. Blogs weren’t popularized yet so it was an oddity for me to read the founder of a software company spewing out advice.

Software Review 285

Software Review Software Blogging Startup 285

socalTECH

FEBRUARY 14, 2020

Los Angeles-based AdQuick , a new startup which is developing software tools to help enable out of home (OOH) advertising, has raised $6M in its Series A, the company said this week. The funding was led by Initialized Capital, and also included WndrCo, Shrug Capital, The Todd & Rahul Angel Fund and Michael Kassan's MediaLink.

Advertising 133

Advertising Artificial Inteligence Tool Los Angeles 133

socalTECH

NOVEMBER 19, 2013

Daryl Bernstein , RightSignature (Santa Barbara, software). Dev Bhatia , SRCH2 (Irvine, search engine software). James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Tim Cadogan , OpenX (Pasadena, advertising). Asher Delug , Airpush (Los Angeles, advertising).

Southern California 279

Southern California SoCalTech Dollar Shave Club Santa Monica 279

TechCrunch LA

OCTOBER 9, 2020

Typically, streamers rely on advertising revenue from pre-roll, mid-roll and post-roll advertising, according to Mojichat co-founder Jeremy Greene. Alongside his wife, Janelle, Greene built Mojichat into one of the premier names in avatar development. .

Advertising 179

Advertising Los Angeles Activity Screening 179

L.A. Business Journal

NOVEMBER 12, 2018

Santa Monica-based augmented reality advertising and software provider Vertebrae announced Nov. 12 the launch of its new e-commerce AR platform, Axis.

Commerce 244

Commerce Platform Santa Monica Advertising 244

socalTECH

APRIL 11, 2019

Los Angeles-based FastPay , which provides receivables financing to help online publishers and media receive faster payment on their ad inventory, says it has linked up with Advantage Software , an agency management systems provider, in an alliance. Financial details of the link between the companies were not announced. READ MORE>>.

Software 124

Software Advertising Los Angeles Platform 124

L.A. Business Journal

SEPTEMBER 4, 2019

Advertising technology software firm SRAX Inc. announced Tuesday it will bring its product offerings to Europe, an expansion made possible by the closing of an Aug. 12 equity worth $5.5

Equity 231

Equity Advertising Software Technology 231

socalTECH

DECEMBER 9, 2013

Irvine-based online advertising firm Adaptive Medias is announcing this morning that it has acquired Ember , one of the companies incubated out of the StartEngine startup accelerator in Los Angeles. programmatic advertising online ember startengine mimvi medias adaptive' Financial terms of the buy were not announced. READ MORE>>.

Media 191

Media Artificial Inteligence Incubator Advertising 191

socalTECH

JUNE 8, 2011

In the meantime, Groupon came along, and our media customers started to lose advertising. We learned that Groupon was taking their advertisers. In April of 2010, we put up Dealcurent.com, and we started indexing number one on Google for daily deals software. We had our contest software, ArtisticHub, driving some revenue.

Platform 263

Platform Training Software Review Advertising 263

socalTECH

JUNE 18, 2013

AdSense was developed by Applied Semantics, and used software to determine the content and subject of a web page, and then matched those ads to a pool of advertisers; the software was known as Applied Semantics AdSense until Google acquired Applied Semantics on April 24, 2003. READ MORE>>.

Google 198

Google Develop Development Southern California 198

Both Sides of the Table

MAY 15, 2010

StackOverflow – We both have a love fest for Joel Spolsky who also co-founded Fog Creek Software. He is the author of “ Joel on Software ” and I was a reader nearly 10 years ago when I had never heard of Fred Wilson, Brad Feld and VentureHacks didn’t exist. Advertising clients include: Sony, Microsoft, NBC, and Clicker.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

socalTECH

JUNE 28, 2013

William Belk and Dirk McGregor were both early employees at Beachmint, who saw how difficult it was to track the lifetime value and marketing attribution of their advertising spend. To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. What''s the story behind CampaignEQ?

Advertising 203

Advertising CPC Tool Startup 203

socalTECH

MAY 20, 2014

Los Angeles-based OpenX launched a new software development kit for the mobile video advertising market today, aimed at helping iOS and Android developers to add video ads to their apps. OpenX said the SDK offers up "plug-and-play" video advertising to help mobile app publishers and developers monetize their inventory.

OpenX 174

OpenX Mobile Advertising Software Development 174

socalTECH

DECEMBER 6, 2012

A new, Santa Monica-based startup, PaeDae launched today, saying that it has created a white-label, software prize network which helps developers offer up real world prizes for their online and mobile games. PaeDae said it has launched a software development kit (SDK) which allows developers to easily offer up prizes in their titles.

Mobile 196

Mobile Santa Monica Advertising Software Development 196

socalTECH

DECEMBER 16, 2016

Santa Monica-based GumGum has launched a new effort to apply its technology to analyze sports sponsorships and advertising. The company says its new offering lets teams and advertisers analyze every single frame of sports coverage, to understand how the signage at sports events is appearing across live television, social media, and streaming.

Advertising 100

Advertising Santa Monica Social Media Media 100

socalTECH

MARCH 26, 2014

TubeMogul , the developer of software for helping companies manage their digital video advertising which has operations in Los Angeles, has filed for an IPO. tubemogul software digital video advertising merger acquisition exit' TubeMogul said in its S-1 Wednesday that it is looking to raise up to $75.0M READ MORE>>.

Advertising 173

Advertising Acquisition Los Angeles Software 173

socalTECH

DECEMBER 15, 2010

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

socalTECH

APRIL 24, 2014

Los Angeles-based Spreeify , the social marketing software startup led by Ruben Dua, announced this morning that it has launched a new, social advertising platform it is calling SocialActive. socialactive spreeify social networking advertising html5' Pricing on the new product were not announced. READ MORE>>.

Platform 173

Platform Social Network Advertising Los Angeles 173

socalTECH

MAY 7, 2014

Los Angeles-based online advertising attribution technology developer Convertro has been acquired by AOL , in a deal worth approximately $101M. AOL said the deal will help to bolster its programmatic advertising platforms. convertro merger acquisition online advertising attribution jeff zwelling' READ MORE>>.

Advertising 182

Advertising Equity Acquisition Los Angeles 182

socalTECH

JANUARY 18, 2013

Ventura- and New York-based online advertising firm The Trade Desk announced Thursday that it has named Rob Perdue as its new Chief Operating Officer. The Trade Desk develops real-time-bidding (RTB) software used by online publishers and advertisers. The Trade Desk said Perdue will be based in The Trade Desk's New York offices.

Ventura 185

Ventura Advertising Media Acquisition 185

socalTECH

OCTOBER 28, 2013

Los Angeles-based native advertising technology provider Nativo said this morning that it has named Oded Cohen as its new SVP of Engineering. Nativo develops online advertising technology used by publishers for managing native ads; the firm is backed by Greycroft Partners, e.ventures and Signia Venture Partners. READ MORE>>.

Advertising 159

Advertising Los Angeles Software Technology 159

socalTECH

APRIL 4, 2013

Factual also said it had inked a partnership with Millenial Media on the product; Factual said Millenial Media is using Geopulse Context to improve the relevance and personalization of its mobile ad targeting for publishers and advertisers. factual geopulse software data demographic millenial media online advertising'

Advertising 173

Advertising Media Education Los Angeles 173

socalTECH

OCTOBER 2, 2013

vionic social offers venture capital angel media software advertising' The company''s board members also include Dr. Jeff DOnahue (EMN8, Accordent) and Mexican Congressman Benjamin Gonzalez Roaro. READ MORE>>.

Social Media 183

Social Media San Diego Venture Capital Advertising 183

socalTECH

SEPTEMBER 19, 2013

Santa Monica-based social analytics software developer MomentFeed announced this week that it has been accepted into the Facebook Preferred Marketing Developer (PMD) Program, Facebook''s program for linking with companies who develop technologies in the advertising, page management, social integration, and tool areas for the social networking site.

Develop 183

Develop Development Marketing Santa Monica 183

socalTECH

JUNE 17, 2014

Los Angeles-based Revee , a developer of content analytics software used to help publishers understand their page yield on advertising, has raised $1M in a seed funding round. revee venture capital seed content analytics publishing publisher advertising' Source of that seed funding was not announced. READ MORE>>.

Tool 164

Tool Seed Funding Advertising Venture Capital 164

socalTECH

OCTOBER 24, 2014

Los Angeles-based online advertising automation software developer Rubicon Project reported record financial results Thursday afternoon, saying that its third quarter sales were up 60 percent year over year to $32.2M. rubicon project advertising automation software sales earnings' READ MORE>>.

Report 147

Report Advertising Guide Sales 147

socalTECH

APRIL 9, 2018

Santa Monica- and Mexico-based Flyr , a startup developing video advertising templates specifically designed for the iPhone and iPad, says it has upped its funding to $6M in total for the company. Flyr said its software and products democratizes production of TV-quality advertisement for iPhone and iPad users worldwide.

Template 100

Template Software Santa Monica Advertising 100

socalTECH

JUNE 17, 2014

Chang was most recently Vice President of Advertising Sales for Turner Digital''s sports and entertainment efforts. HelloSociety said Change was responsible for a team generating $60M in advertising sales revenue. hellosociety chief revenue officer executive turner pinterest analytics software brands' READ MORE>>.

Santa Monica 164

Santa Monica Advertising Entertainment Sales 164

socalTECH

JULY 18, 2014

TubeMogul , which develops software to help advertisers with their online video buying, priced its IPO last night, offering up 6,250,000 shares of its common stock at $7.00 tubemogul software digital video advertising merger acquisition exit' READ MORE>>.

Pricing 147

Pricing Advertising Startup Acquisition 147

socalTECH

SEPTEMBER 24, 2014

Science said the deal came as it was looking for a mobile advertising firm. Upsite develops enterprise analytics and marketing software. science playhaven merger acquisition advertising network upsight' Financial terms of the deal were not disclosed. The company now bills itself as a media, marketing and brand building company.

Advertising 166

Advertising Networking Mobile Acquisition 166

socalTECH

JULY 11, 2013

Burbank-based Beachfront Media , the developer of video software tools headed by Frank Sinton, is further extending its outreach to app developers today, with a new set of SDKs. Beachfront said the SDK includes a video player, video management tools, video analytics, and video advertising tools. READ MORE>>.

Mobile 171

Mobile Media Burbank Tool 171

socalTECH

MARCH 2, 2012

It's not an uncommon experience, and one which drove Holden Steinberg and Jason Crilly to start PageWoo (www.pagewoo.com), a service which is aimed at helping businesses create mobile-friendly landing pages for their advertisements. So your software takes care of that? Can you talk about how your software works?

Mobile 249

Mobile Startup Advertising Sites 249

socalTECH

AUGUST 4, 2014

Pasadena-based Perfect Market , the Idealab-backed developer of programmatic advertising technology, has been acquired by New York-based Taboola. perfect market taboola merger acquisition content advertising optimization software idealab' Financial terms of the buy were not disclosed. READ MORE>>. READ MORE>>.

Rustic Canyon 147

Rustic Canyon Marketing Idealab Advertising 147

socalTECH

OCTOBER 26, 2021

Los Angeles-based e-commerce software developer Assembly said this morning that it has acquired e-commerce advertising software developer Pacvue. Financial details of the buy were not announced. Pacvue is based in Seattle. Assembly s is led by co-founder and CEO Sandeep Kella.

Commerce 160

Commerce Software Development Advertising Los Angeles 160

socalTECH

AUGUST 7, 2014

Santa Monica-based Retention Science , the marketing software technology maker led by Jerry Jao, has snagged $7M in a Series A funding, according to the company. retargeting advertising analytics software capital venture science retention' The new funding was led by Upfront Ventures, and also included. READ MORE>>.

Dollar Shave Club 159

Dollar Shave Club Legalzoom Santa Monica Advertising 159

socalTECH

DECEMBER 9, 2014

Santa Barbara-based Impact Radius , which develops marketing analytics software aimed at optimizing ad spend across digital, mobile, and offline channels, said Tuesday that it has expanded in New York City, opening up a new office on Madison Avenue. impact radius york marketing analytics software saas cloud advertising'

Santa Barbara 159

Santa Barbara SaaS Advertising Software 159