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The Future of Advertising will be Integrated

Both Sides of the Table

They first started in 1994 and are therefore almost as old as the Web itself. CTR meaning for every 1,000 ads that are served up only 2 people click on them. Yet these seem to be the least effective attributes of banner advertising. I’m sure it probably resonants with how most of you read the web.

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Most Startups Should be Deer Hunters

Both Sides of the Table

This post is part of my series “ Startup Lessons &#. Elephants, Deer and Rabbits – Some thoughts on start-up segmentation. I know that this advice won’t apply to every possible startup – but I think it applies to many. So when I started my first company I naturally went for elephants.

Startup 389
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).

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3 Sales Tips for Startups – Creating a Burning Platform

Both Sides of the Table

This is part of my ongoing series Startup Advice. Many entrepreneurs who start technology companies are product people, technologists or savvy business people who worked previously for a larger company. Most start-up entrepreneurs have little or no sales experience. Tags: Start-up Advice. I know I didn’t.

Sales 319
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How This Entrepreneur Raised $28,000 Using Airbnb to Fund Her Startup

Both Sides of the Table

Tracy DiNunzio isn’t your typical Silicon Valley startup founder. She did her first tech startup after the age of 30. And she didn’t start her company in Northern California. She leveraged herself and even sold many of her possessions to get started. She started her business from a personal need.

Startup 363
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Five Startups Revolutionizing Music, In Southern California

socalTECH

Combine that with the growing startup community here, and you end up with at. We've compiled a list of five of the startups that are revolutionizing some part of music, based here in Southern California. Earbits has created a service which lets you browse through over 200 stations of streaming audio, advertising free.

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Los Angeles Web Developer

SoCal CTO

Yesterday, I met with someone at the early stage of a startup. Just the kind of person I like to meet. :) But I was a bit surprised when he emphasized how hard it had been for them to find a web developer in Los Angeles. Web design typically refers to the process of interface design and graphic design.