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Steamboat Boosts Chinese Advertising Firm

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Burbank-based Steamboat Ventures , the venture capital firm backed by Walt Disney Co., has invested in a Chinese provider of online advertising. According to Beijing-based Yoyi Media , it received a Series A investment on undisclosed size from Steamboat Ventures and Gobi Partners.

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ValueClick Buys Greystripe

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Westlake Village-based online advertising firm ValueClick announced this morning that it has acquired Greystripe , an operator of a brand-focused mobile advertising network. Greystripe was venture backed by Steamboat Ventures, Monitor Ventures, Peacock Equity, and Incubic Venture Capital, and was based in San Francisco.

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Sometrics Ships Browser Toolbar

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Sometrics is headed by Ian Swanson, and venture backed by Steamboat Ventures, the Mail Room Fund, and Greycroft Partners. Tags: sometrics gamecoincs virtual goods rewards game gaming advertising browser addon. READ MORE>>.

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Rustic Canyon, Steamboat Get Exit At MerchantCircle

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Two Southern California venture capital firms have benefited from an acquisition yesterday of Mountain View-based MerchantCircle , an online local business advertising and networking site, by fellow online advertising firm Reply!

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Steamboat Boosts Video Advertising Firm

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Burbank-based venture capital firm Steamboat Ventures , which is affiliated with the Walt Disney Company, has led a new investment in a Bay area video advertising and monetization firm, FreeWheel. According to FreeWheel, Steamboat led a $16.8M Steamboat's investment was led by Dan Beldy.

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Sometrics Launches Virtual Goods Marketplace

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Sometrics said the new site will allow gamers a place to both interact with other gamers, as well as earn virtual goods and currency from advertisers. The company explained that the new site will allow gamers to earn virtual currently on massively multipler online games, virtual worlds, and social games by completing advertiser offers.

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Sometrics Signs Gaming Site

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Sometrics said that it is optimizing the way that the gaming website presents advertising offers to members, increasing offer-based revenues at Ijji by more than 30 percent. Sometrics is venture backed by Steamboat Ventures, The Mail Room Fund, AT&T, and Greycroft Partners. READ MORE>>.

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