Startup Professionals Musings

DECEMBER 28, 2010

If your startup is great enough to get a term sheet from angel investors or a venture capitalist, the next step for the investor is to complete the dreaded due diligence process. Some startups do nothing to prepare for the due diligence process, assuming the people and business plan documents will speak for themselves.

Technical Review 91

Technical Review Startup Satisfaction Summary 91

socalTECH

MAY 16, 2013

Los Angeles-based technology deals provider StackSocial has stacked up another technology publisher in its pile of customers, saying today that it has added tech publisher iPhoneinCanada.ca. StackSocial said it will provide apps, gadgates, and other tech-related products at a new store on the technology news site.

Technical Review 140

Technical Review Technology Software Review Tips 140

Both Sides of the Table

DECEMBER 17, 2013

. “We don’t have budget for that this year” “I don’t believe in social media advertising.” We will have to build (or buy) technology in this area.” She might gladly tell you who gets decisions made, who is a pain in the arse, who is super technical, etc. It’s too strategic.

Sales 375

Sales Technical Review Organization Case Study 375

Both Sides of the Table

JULY 13, 2012

The New York Times recently ran an article titled, “ Tech Companies Leave Phone Calls Behind.” Tech Companies most certainly do take calls. Tech Companies & Calls: I once read a quote on Twitter that said, If you use a tech service for free then product is you. They are selling audiences to advertisers.

Mobile 311

Mobile Technical Review Google Screening 311

Eric Greenspan

MAY 14, 2013

From strollers to high tech, I will distill the best products and services and offer them to the influential Mommy Blogger community for reviews, commentary and endorsements. I will share these great products with the Mommy Bloggers in my network for reviews, sponsored posts, links and advertisements. Win win win.

Technical Review 135

Technical Review Product Services High Tech 135

Startup Professionals Musings

APRIL 18, 2021

If your startup is great enough to get a term sheet from angel investors or a venture capitalist, the next step for the investor is to complete the dreaded due diligence process. Some startups do nothing to prepare for the due diligence process, assuming the people and business plan documents will speak for themselves.

Technical Review 152

Technical Review Startup Satisfaction Summary 152

socalTECH

MARCH 25, 2020

Los Angeles-based Triton Digital , which provides technology to help the digital audio and podcasting industry with streaming and advertising, says that news and talk format streaming is growing as a result of the ongoing disruption due to COVID-19.

Technical Review 124

Technical Review News Report Metrics 124

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

socalTECH

MAY 14, 2014

The online advertising technology provider, headed by Frank Addante, went public in April. Rubicon Project helps publishers optimize their online advertising, via a real-time-bidding (RTB) marketplace. Rubicon said the increases came primarily due to increases in pricing due to increased bidding activity.

Report 159

Report Technical Review Advertising Los Angeles 159

Both Sides of the Table

NOVEMBER 8, 2010

Once this new service became popular then the media companies could control the rules of distribution & advertising. To say that the tech elite were cynical of Hulu’s launch would be an understatement , but by the time it launched just a few months later it was getting great reviews. Why the limitation?

Hulu 292

Hulu Technical Review Content Advertising 292

Both Sides of the Table

MAY 23, 2012

I have been close to the tech & startup sectors for more than 20 years and I can’t think of a period in which I felt more optimistic about the innovation and value creation I see in front of us. This world of local meets retail meets digital advertising portends to technology disruption and with it VC opportunities.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

socalTECH

JULY 14, 2010

Santa Barbara-based RingRevenue , the provider of pay-per-call technology headed by Jason Spievak, apparently is powering a trial by Google in its Google Affiliate Network. In news leaked out by Affiliate New Review, apparently Google is using RingRevenue on a trial of paying commissions for phone-based traffic. READ MORE>>.

Google 182

Google Santa Barbara Technical Review Advertising 182

Both Sides of the Table

SEPTEMBER 17, 2013

The main thrust of the post is that with YouTube taking a 45% of revenue and talent taking 70% of the remaining revenue, YouTube Networks didn’t have sustainable businesses unless they invested heavily in technology as a tool to increase margin and provide defensibility. That is the definition of Disruptive Technology.

Company 339

Company Companies Technical Review Content 339

socalTECH

SEPTEMBER 26, 2011

Don't tell that to Sherman Oaks-based Advertise.com , the online advertising network run by Daniel Yomtobian. The firm said today that it is planning to grow its workforce by as much as 30 percent over the next two quarters, due to "significant growth" in online ad spending. The company cited eMarketer forecasts of 20.2

Sherman Oaks 162

Sherman Oaks Technical Review Advertising Networking 162

Startup Professionals Musings

DECEMBER 17, 2013

As the end of the year approaches, it’s a good time for every startup to assess the metrics, technology, and platforms they’re using to manage the business. Sales data needs to be correlated to advertising campaigns, price changes, seasonal forces, competitive actions, and other costs of sales. Variable cost percentage.

Metrics 100

Metrics Technical Review Sales Customer 100

socalTECH

FEBRUARY 5, 2016

Los Angeles-based advertising technology provider and marketplace operator OpenX says that it has expanded a partnership it has with publisher Purch --owner of Tom's Guide, Top Ten Reviews and ShopSavvy. READ MORE>>.

OpenX 100

OpenX Software Review Technical Review Guide 100

Berkonomics

JUNE 30, 2012

We have grown more than a bit weary of most advertising, no matter in what form. How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years?

Case Study 212

Case Study Study Social Network Advertising 212

socalTECH

JANUARY 7, 2019

During the holiday season, our tradition over the last few years has been to post reflections on the past year and some predictions for 2019 from Southern California's technology industry. Are there any technology innovations, gadgets, devices, software, that you found most interesting in 2018? READ MORE>>.

Technical Review 157

Technical Review Software Review Startup Coach 157

socalTECH

FEBRUARY 18, 2011

Deena Varshavskaya: I was thinking about alternatives to advertising, because I think advertising just fails to deliver relevance. I started my first startup right out of school, which failed due to a partnership that did not work out. The next goal is to find advisors, some technology partners, and to seek investment.

Technical Review 200

Technical Review Sites Advertising Design 200

socalTECH

DECEMBER 30, 2010

All this week, we are sharing the opinions of some of the top influencers in Southern California's high tech community. We asked the same five questions of a variety of top technology entrepreneurs, investors, and others, to hear what they're thinking about, and are sharing it here over the next two weeks. 1) Mobile web.

Technical Review 160

Technical Review Southern California Cloud Computing Venture Capital 160

socalTECH

OCTOBER 10, 2012

The firm gave the example of a Pinterest "pin" of a Christmas card, and its tracking that found that a retailer received 6,815 visits and 65 direct sales due to that one "pin". Convertro is trying to better track conversions and visitors, and attribute those to different online advertising and outreach.

Product 145

Product Paid Search Advertising Technical Review 145

socalTECH

SEPTEMBER 20, 2017

TrackStreet develops technology for monitoring brand reputation, Minimum Advertised Price (MAP) agreements, customer reviews, and similar information. Erickson was most recently Vice President of Sales for Teva North America, a division of Deckers Brands, and also has served at Timberland, Rockport and Reebok. READ MORE>>.

Sales 124

Sales Santa Barbara Software Review Technical Review 124

Both Sides of the Table

MARCH 15, 2010

I’ve talked about how Twitter is a new form of RSS (curated RSS), it’s a a new form of IM / SMS , it’s a place where business is conducted and it’s a place where advertising will drive leads due to the link sharing nature of Twitter. had a great evening talking tech and startup.

Social Network 347

Social Network Networking Blogging RSS 347

socalTECH

MARCH 19, 2021

Los Angeles-based advertising technology developer Magnite--formerly known as Rubicon Project--said it raised $400M in a convertible note offering. The company said the 0.25% convertible senior notes due 2026 included the exercise of an option to purchase $50M of additional notes to its initial purchasers.

Technical Review 113

Technical Review Advertising Los Angeles Acquisition 113

socalTECH

JUNE 8, 2011

We actually built that about a year and a half ago, and are bringing that back due to overwhelming demand. In the meantime, Groupon came along, and our media customers started to lose advertising. We learned that Groupon was taking their advertisers. We also mail checks to the advertisers every day, to make sure people get paid.

Platform 263

Platform Training Software Review Advertising 263

Both Sides of the Table

MARCH 30, 2010

But I believe it’s a very comprehensive solution and our due diligence with large app developers confirmed as much. it provides complete transparency in how much advertisers are paying, how much Burstly takes and what your revenue is. Optimization also helps you optimize ad sales if you’re doing pure advertising.

Mobile 282

Mobile Invest Company Companies 282

Both Sides of the Table

JULY 16, 2010

But VC is an “illiquid asset&# so funds didn’t disappear quickly - In 2000/01 the stock market quickly adjusted punishing investors in the NASDAQ and in individual public technology stocks. It takes less to start a business these days – We all know that it takes less to start a technology company these days.

Venture Capital 311

Venture Capital Startup Seed Funding Rustic Canyon 311

socalTECH

JUNE 25, 2018

- AT&T , which recently has been shifting some of its operations into the LA area due to its merger with Time Warner, has acquired digital ad technology provider AppNexus , the company said on Monday. Financial details of the buy were not announced. READ MORE>>.

Technical Review 113

Technical Review Advertising Platform Software Review 113

socalTECH

JUNE 20, 2016

Santa Monica-based MGID , a provider of native advertising software and a native advertising network, said last week that it has launched a new, anti-ad blocking product. The company said its new technology allows publishers to trigger warnings and bypasses blocking attempts by software ad blockers. READ MORE>>.

Product 124

Product Software Review Santa Monica Technical Review 124

socalTECH

OCTOBER 2, 2013

The company--which provides native advertising technology--said the new name "fully conveys" its company''s mission. Revenue.com''s services are used by advertisers and publishers, to integrate sponsored articles and videos into content. revenuecom advertising native rename virurl revenue' READ MORE>>.

Santa Monica 113

Santa Monica Advertising Technical Review Content 113

socalTECH

MARCH 22, 2011

Santa Barbara-based RingRevenue , the pay-per-call technology provider, says today that it has been seeing gains in the financial services industry with its platform. RingRevenue said Progrexion has seen an increase of 630% in sales due to its pay-per-call campaigns since launch in July of 2010.

Services 189

Services GRP Partners Santa Barbara Technical Review 189

InfoChachkie

SEPTEMBER 3, 2013

In The Art of One-line Pitching: A Study of AngelList , Chris Eleftheriadis reviewed 1,700AngelList postings and identified the nine most common categories of positioning pitches (Chris'' list is edited here for brevity): 1. Google x Facebook x Amazon) + (Universal Reviews). AngelList Differentiation. But better. Math Doesn''t Lie.

Product 208

Product Yammer Technical Review Google 208

Both Sides of the Table

DECEMBER 27, 2011

Exec Summary: Most companies (98+%) in the world (even tech startups) should be very profit focused. If you spent the 3 years perfecting some hugely differentiated technology IP that may also be different. Fast early growth in a market is often eroded when competition gets fierce and prices are forced down due to competition.

Startup 418

Startup Venture Capital Sales Technical Review 418

socalTECH

AUGUST 6, 2012

Santa Monica-based Demand Media (www.demandmedia.com) has seen its share of ups and downs as one of the highest visibility technology and media companies to come out of Southern California's technology ecosystem in recent years. But now, those taking assignments have to be rated and reviewed, and have expertise in that area.

Demand 240

Demand Media eHow Content 240

Both Sides of the Table

JANUARY 6, 2014

Reviewing financial & operational performance. By now you have many smart people around your board but probably people who don’t totally understand the nuances of your employees, customers, sales reps, marketing messages, technology challenges, competitors and strategic choices. Mentorship. As You Start to Mature.

Startup 325

Startup Sales Technical Review Software Review 325

SoCal CTO

MARCH 18, 2010

Today I lead a small consultancy that helps advertising supported develop and scale the revenue producing sides of their businesses. In addition to we’re taking GumGum and their very cool advertising opportunities to market. I know Jim, Mark, Kurt (see Los Angeles Technology Connector – Kurt Daradics ). Example here: [link].

Startup 225

Startup Los Angeles Twiistup Social Network 225

Tech Zulu Event

OCTOBER 17, 2012

It is a platform that allows anyone who offers a service to advertise it for free – we promote this profile on the most popular social networks such as Twitter , Facebook, Google Plus, Pinterest, Stumbleupon and many more. Where does someone who is starting a hairdressers advertise their business? What is ProfileTree?

Advertising 79

Advertising Services Social Network Startup 79