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Flyr Finds $1M More For Video Ad Templates, Software

socalTECH

Santa Monica- and Mexico-based Flyr , a startup developing video advertising templates specifically designed for the iPhone and iPad, says it has upped its funding to $6M in total for the company. Flyr said its software and products democratizes production of TV-quality advertisement for iPhone and iPad users worldwide.

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Covario Targets Mobile Web Sites

socalTECH

According to the firm, its new product--Mobile COntent Optimizer--helps advertisers create mobile-friendly web sites. The firm said the software can take an advertiser's existing website content, and place it into a template for all major mobile devices, including the BlackBerry and Apple iPhone.

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Specific Media Launches New Ad Targeting Platform

socalTECH

Irvine-based Specific Media said this morning that it has launched a new ad platform, which it says will simplify management and delivery of advertising. Apparently, the new program is being used by American Airlines in a current advertising effort to reach holiday travelers. READ MORE>>

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This Week in VC with Farb Nivi, Founder of Grockit

Both Sides of the Table

But we had a great chance to talk about the recent moves that Twitter has made to “plug holes” and changing its “TOS” on advertising. I don’t do advertising on my blog, but I thought it was worth mentioning Ryan in particular because he has an alternate model for doing a startup. They sponsor TWiVC.

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Docstoc's Jason Nazar Talks About DocStore

socalTECH

Jason Nazar: Legal contracts, business forms and templates, conference presentations, financial models, research reports, any kind of professional content that you have which you use on a daily, weekly, or monthly basis. It's the eBay of professional documents. What kind of documents do you envision people offering through the site?

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Early Stage Marketing and Branding – Farida Fotouhi

SoCal CTO

I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. I was on the way back to LA from a ski vacation in Switzerland where I decided while sliding down a glacier that if I survived I would start my own advertising agency. Clients use our templates for things like sales sheets.

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Interview with Adi Jaffe, All About Addiction

socalTECH

I started as a sole proprietorship, used templates for business plans, and spent the last two years just trying to figure out what monetization means. It gives them preferential placement, but this is not an advertising model, because we do not guarantee them placement. But, I felt that pull of starting a company.

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