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The Trade Desk Plans Expansion In Ventura

socalTECH

The Trade Desk , the programmatic advertising platform developer led by technology veteran Jeff Green--and which got its start at the Ventura Venture Technology Center, the incubator behind Ventura's city hall--is planning a major expansion in Ventura , according to the company.

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Shopzilla Buys Connexity

socalTECH

Los Angeles-based Shopzilla , the online comparison shopping site owned by Symphony Technology Group (STG), announced today that it has acquired Ventura-based Connexity , the programmatic media buying company led by Dave Gross. Gross is the former founder of Internet advertising firm Fastclick. READ MORE>>.

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The Trade Desk Adds $20M

socalTECH

Ventura-based The Trade Desk , the real time, demand-side advertising platform developer led by Jeff Green, has raised $20M in a Series B funding, the company said today. The Trade Desk develops online advertising technology used to manage display, social, and video advertising campaigns. READ MORE>>.

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Announcing The Socaltech 50: Southern California's Up-and-Comers

socalTECH

James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Tim Cadogan , OpenX (Pasadena, advertising). Asher Delug , Airpush (Los Angeles, advertising). Alon Goren , Invested.in (Los Angeles/Ventura, crowdfunding). Jerry Jao , Retention Science (Los Angeles, analytics/advertising).

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Shopzilla Becomes Connexity

socalTECH

Shopzilla acquired programmatic media buying startup Connexity--which had been based in Ventura at the Ventura Ventures Incubator--back in February. connexity shopzilla bizrate rename businss unit advertising programmatic comparison shopping' READ MORE>>.

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The Trade Desk Launches New Software

socalTECH

Ventura-based The Trade Desk , the real-time bidding and advertising company led by industry veteran Jeff Green, has launched a new version of its platform, the company said this week. The Trade Desk''s software is used to manage display, social, and video advertising campaigns. READ MORE>>.

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The Trade Desk Debuts Real Time Bidding On Video Ads

socalTECH

Ventura-based advertising exchange The Trade Desk is moving into real time, video advertising, the company announced this morning. The Trade Desk said it has launched full RTB video advertising capabilities on its platform, so that it now supports display, video, and social advertising. READ MORE>>.

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