Both Sides of the Table
APRIL 30, 2011
They first started in 1994 and are therefore almost as old as the Web itself. In the IAB study that revealed the graph above, brand advertisers indicated that their number one objective in online advertising was “creating awareness&# followed by “creating purchase intent&# or “likelihood to recommend&# the product.
Both Sides of the Table
SEPTEMBER 10, 2010
I had a really fun 20-minute interview with Howard Lindzon of Stock Twits as part of a 5-part series on whether the web is dead. The topic of whether the web is dead was kicked off by Chris Andersen of Wired Magazine in this article. The Internet existed long before the World Wide Web and web browsers were created.
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Both Sides of the Table
DECEMBER 19, 2011
In it he asserts that the web is dying and in its ashes will see the rise of the “App Internet.” The web is dying and will be replaced by “the App Internet.” Enter the World Wide Web (WWW). As George appropriately describes in his video, the Internet and the Web are two different, but related things.
Both Sides of the Table
FEBRUARY 21, 2010
When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).
socalTECH
SEPTEMBER 1, 2010
Los Angeles-based Rubicon Project , the online advertising firm which helps web publishers optimize their ad network revenues, reported this week on the latest online ad spending, saying that ad spending tracked at its customers grew 47 percent in the first half of the year. Tags: rubicon project online advertising content.
socalTECH
JANUARY 17, 2013
Pasadena-based advertising technology firm OpenX has raised $22.5M OpenX develops online ad serving software, used by web publishers to serve up advertising on their web sites; the firm also offers up a real-time bidding exchange, OpenX Market, used by advertisers and publishers for deciding what advertising to serve up to consumers.
socalTECH
NOVEMBER 4, 2010
Irvine-based Specific Media , which operates an Internet advertising network, said today that it is one of the first memebers of the IAB to adopt a new "Advertising Options Icon", a new tool to provide web surfers with information about what data is being collected about them by advertisers. READ MORE>>.
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