socalTECH

MAY 18, 2010

Los Angeles-based Demand Media , the user-generated content venture of Richard Rosenblatt, has new competition this afternoon, from Yahoo , after Yahoo announced it would acquire content publishing firm Associated Content. Both firms develop "evergreen" articles about popular topics, which they then sell advertising against.

Yahoo 150

Yahoo Demand Content Media 150

socalTECH

JULY 29, 2009

In a major deal, search portal provider Yahoo and software giant Microsoft said that the two companies are in a deal where Yahoo will replace its own search engine technology with that of Microsoft--with potentially huge repercussions to Yahoo's Southern California search engine marketing operations.

Yahoo 113

Yahoo Southern California Paid Search Advertising 113

socalTECH

FEBRUARY 6, 2012

The new owner of former Los Angeles startup Tsavo Media , Canadian-firm Cyberplex , said today that it is looking for "strategic alternatives" for the unit of the firm, after a fiasco involving Yahoo's traffic quality reporting system. Cyberplex said that Tsavo Media was informed that it will be required to pay Yahoo approximately $4.8

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Tsavo Yahoo Media Report 150

socalTECH

MARCH 15, 2010

Los Angeles-based Demand Media , the online media venture of Richard Rosenblatt, announced Monday afternoon that it has hired on Joanne Bradford, most recently Yahoo's SVP of U.S. According to Demand, Bradford will oversee brand advertisers on the firm's top 20 owned and operated web sites. Bradford reports to Rosenblatt. READ MORE>>.

Yahoo 113

Yahoo Demand Media Advertising 113

socalTECH

FEBRUARY 5, 2015

Pasadena-based UberMedia , the Idealab-backed developer of mobile apps and other mobile advertising products, said today that it has named Yahoo veteran Eric Aledort as the company''s Chief Business Development Officer. Aledort was most recently VP, head of media for Yahoo''s global partnerships group. READ MORE>>.

Yahoo 100

Yahoo Idealab Advertising Pasadena 100

socalTECH

NOVEMBER 18, 2008

San Diego-based DivX said Thursday that it has filed a lawsuit against Yahoo! for breach of contract, after Yahoo notified the firm that it intends to breach its two-year advertising services agreement with DivX.

Yahoo 100

Yahoo San Diego Advertising Services 100

socalTECH

FEBRUARY 7, 2013

Gradient X , the online mobile marketing and advertising technology developer backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, and others, has snapped up some talent from OpenX with its latest hire. He was at Overture before it was acquired by Yahoo.

OpenX 223

OpenX CTO Hire GRP Partners CIO 223

socalTECH

FEBRUARY 13, 2020

Santa Monica-based GumGum , which develops artificial intelligence software for the advertising and media market, has raised $22M more in a funding round, the company said on Thursday. She previously also served as CMO at Live Nation Concerts, and also served at Mattel, 20th Century Fox, Hasbro and Yahoo. READ MORE>>.

Advertising 145

Advertising Artificial Inteligence Software Santa Monica 145

socalTECH

OCTOBER 16, 2014

According to the company, it has launched its Mobile Rich Media Ad Platform, a product which helps advertisers maximize their mobile ad dollars, with tools for ad authoring, a creative library, and analytics engine. server advertising technology display network mobile spreeify' Pricing on the new tool was not announced. READ MORE>>.

Mobile 218

Mobile Product OpenX Yahoo 218

socalTECH

APRIL 6, 2011

ReachLocal said it has partnered with SureFire Search Ltd, to provide its online advertising products and services to the country. ReachLocal helps small and medium sized busineses place pay-per-click ads on Google, Yahoo, and Bing, as well as other websites. Business details of the alliance were not announced.

ReachLocal 227

ReachLocal Woodland Hills Yahoo Training 227

socalTECH

FEBRUARY 18, 2009

Woodland Hills-based ReachLocal , which operates a service to help small and medium sized businesses place online advertising, said this morning that it is adding a online display advertising product to its mix. Tags: display search online reachlocal advertising. The firm is backed by $67.9M READ MORE>>.

ReachLocal 100

ReachLocal Advertising Woodland Hills Yahoo 100

socalTECH

NOVEMBER 3, 2010

Irvine-based WebVisible , the provider of local search advertising services for small businesses, said this morning that it has named Geoff Stevens as its Executive Vice President and General Manager of GLobal Business Development, and Natalie Tarpinian as its Vice President of its National Sales Division. Overture, InfoSpace, U.S.

Yahoo 159

Yahoo Advertising Sales Los Angeles 159

InfoChachkie

JUNE 23, 2011

Messenger : Jason Lehmbeck , Co-Founder and CEO of DataPop , former VP of Emerging Ad Products at Overture Services and Yahoo! The Core team had worked together at Yahoo! We tried to solve their problems while we were at Yahoo!, We lived together for seven years while at Yahoo! It was a typical storyline. ows are lower.

Yahoo 210

Yahoo Startup Advertising Summary 210

socalTECH

NOVEMBER 15, 2010

Last week, Los Angeles-based Datapop (www.datapop.com) announced a Series A funding for the startup, which is developing search advertising products which better tune ads to improve click throughs. The company's founders are previously from Overture and Yahoo! We are ex-Overture and Yahoo! Search Marketing.

Yahoo 171

Yahoo Platform Advertising Startup 171

socalTECH

AUGUST 26, 2009

In what might be some new competition for Santa Monica-based Rubicon Project , the high profile ad optimization firm headed by Frank Addante, search engine giant Google told its advertisers late Wednesday that it will begin to offer similar capabilities in its AdSense program. Does Rubicon see Google entree into the market as competition?

Google 191

Google Advertising Santa Monica SoCalTech 191

socalTECH

OCTOBER 16, 2008

Los Angeles-based magnify360, a provider of web page optimization tools, has lauched a new product for optimizing Google AdWords advertising, the firm announced today. magnify360 said it will be adding support for similar campaign tools for Yahoo, MSN, Comssion Junction, and Atlas this quarter.

Advertising 100

Advertising Tool Yahoo Google 100

socalTECH

NOVEMBER 11, 2010

Los Angeles-based DataPop , a new paid search ad management firm started by a pair of Overture/Yahoo Search Marketing veterans, has raised $1.7M DataPop was founded Jason Lehmbeck and John Zimmerman, both of whom have been at Overture and Yahoo! Tags: datapop venture capital search marketing advertising overture yahoo.

Yahoo 145

Yahoo Paid Search GRP Partners SoCalTech 145

socalTECH

FEBRUARY 24, 2015

The company said the tool not only lists ads on its own properties, but also delivers those ads to Google, Bing, and Yahoo. local business small advertising search' Pricing on the new tool was not announced. The new product includes both technology and consultants to help business owners with hands-on support. READ MORE>>.

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Advertising Product Yahoo Tool 100

Both Sides of the Table

SEPTEMBER 9, 2009

He had spent many years at Yahoo! during the better days and we had lots of discussions / debates about Yahoo!’s The video was so high level and was explaining how advertising was all becoming measurable (duh) but we had no sense what his company’s role in this process was. ’s strategy and missteps.

Venture Capital 288

Venture Capital Startup Advertising Yahoo 288

socalTECH

AUGUST 22, 2014

We spoke with Jonathan about the company and where it fits into the advertising market. That strategy seems to be quite effective for our advertisers. Jonathan David: Our focus is primarily working with advertisers to drive a response of some kind, with a focus on providing the best possible returns on ad spend at scale.

Advertising 230

Advertising Santa Monica Startup Media 230

Tech Zulu Event

JULY 31, 2012

Ross Levinsohn the then interim CEO has today left Yahoo. Levinsohn has left Yahoo and has not revealed his next task yet. He leaves after the Yahoo board chose Marissa Mayer as new CEO by passing him again. I am proud of Yahoo. I wanted to let you know that my time at Yahoo has come to an end.

Yahoo 74

Yahoo Pricing Writing Entertainment 74

socalTECH

DECEMBER 15, 2010

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

socalTECH

APRIL 5, 2010

Trenda was most recently VP Global Partnerships at AOL, and also served at Advertising.com, Yahoo, Overture and GoTo, among other firms. Matza was most recently VP of Product Management at Experian, and also has served at Yahoo, Q Interactive/CoolSavings, and AdForce. READ MORE>>.

Clearstone 133

Clearstone Yahoo Advertising Demand 133

socalTECH

JULY 17, 2012

He also was previously Executive Director at AT&T Interactive, and also was Director of Engineering at Yahoo Search Marketing. Oversee.net provides performance marketing and domain-related advertising technology, in addition to operating websites in the travel, consumer finance, and other lead verticals.

Oversee.net 171

Oversee.net Chief Technology Officer Yahoo Advertising 171

socalTECH

FEBRUARY 6, 2014

Airpush , the mobile advertising firm headed by Asher Delug, is significantly bolstering its executive ranks, saying this week that it has added Matt Shaw, former Global Head of Mobile Display at Google, as its new Chief Revenue Officer. According to Airpush, Shaw also served at AdMob, YouTube, and Yahoo! READ MORE>>.

Google 147

Google Yahoo Advertising Mobile 147

socalTECH

APRIL 24, 2012

Los Angeles-based DataPop , the developer of advertising targeting technology headed byJason Lehmbeck, has raised $7M in a Series B funding round, the firm said today. Lehmbeck, as well as a significant number of employees at DataPop, were at Overture Services/Yahoo. offices and doubling its staff. READ MORE>>.

Yahoo 157

Yahoo Advertising Screening Examples 157

socalTECH

JANUARY 16, 2013

As part of the launch, Local.com said it has inked an expanded search advertising agreement with Yahoo Inc., The firm said that Yahoo's search results will appear across the new U.K. Irvine-based local search site operator Local Corporation said this morning that it has launched a new, local search site in the U.K. ,

Yahoo 138

Yahoo Advertising Sites 138

socalTECH

AUGUST 4, 2009

Beverly Hills-based Hydra , which operates a cost-per-action (CPA) advertising network, disclosed Tuesday afternoon that the firm is in a partnership with brand monitoring firm BrandVerity. According to Hydra, the deal with BrandVerity will be used to detect unauthorized bidding on branded and select keywords on Google, Yahoo, and Bing.

Beverly Hills 145

Beverly Hills Yahoo Advertising Google 145

socalTECH

AUGUST 28, 2013

Los Angeles-based advertising technology provider OpenX has launched a new product today, saying it has launched a new, real-time traffic quality monitoring system to help filter out suspicious advertising traffic for its customers. Non-human traffic, and unscrupulous publishers, are a major issue with online advertising.

OpenX 138

OpenX Product Advertising Yahoo 138

socalTECH

JANUARY 14, 2010

San Diego-based Underground Elephant , a startup focused on the CPA-based, performance based advertising market, said today that it has opened up an office in Santa Monica. Tags: underground elephant advertising network executive. The firm said it is looking to tap the talent in the Los Angeles are in the affiliate ad network industry.

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Santa Monica Yahoo San Diego Advertising 145

socalTECH

MARCH 8, 2011

OpenX is a provider of Internet advertising serving software and related services. Chauhan comes from the Rubicon Project, and was co-founder of ad networks Banner Brokers and ClickAgents. He also has served at Move, Inc. The firm is venture backed by Accel Partners, Index Ventures and O'Reilly AlphaTech Ventures.

OpenX 153

OpenX Yahoo Pasadena Advertising 153

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

socalTECH

OCTOBER 2, 2018

Geocities , the original Southern California internet startup--which was founded all the way back in 1994 in Los Angeles--will finally disappear completely from the Internet, as Yahoo said today that it will shut down its Japanese Geocities site. Geocities was one of the first Internet IPOs out of Los Angeles, and sold to Yahoo for $4.5

Beverly Hills 133

Beverly Hills Sites Yahoo Southern California 133

socalTECH

MAY 28, 2014

Los Angeles-based online and mobile advertising technology provider OpenX announced this morning that it has named Tish Whitcraft as the company''s new Chief Customer Officer. openx chief customer officer executive myspace tagged online advertising' READ MORE>>.

OpenX 138

OpenX Customer Custom Yahoo 138

socalTECH

DECEMBER 14, 2018

Los Angeles-based fintech startup FastPay , which offers up faster access to advertising revenue for media companies, said this week that it has named Michael Wehner as its General Manager and Senior Vice President of Payments.

IBM 154

IBM IBM Yahoo Advertising 154

socalTECH

APRIL 13, 2011

Adconion Media Group , the online advertising network firm which has its North American headquarters in Santa Monica, said today that it has named Bruce Wiseman as Chief Operating Officer for North America. He also has served as SVP Finance and Operations at Veoh Networks, and roles at Yahoo!, Disney, and PricewaterhouseCoopers.

Veoh 145

Veoh Santa Monica Yahoo Advertising 145

socalTECH

MAY 21, 2013

I had also spent five years at Overture and Yahoo, going back to the Goto.com days. I was recruited for the role when we were still at AT&T Interactive in October of 2008, by some of my former coworkers at Yahoo, who had already landed here. Google has to go through channels like us just to get to an advertiser.

Technical Review 223

Technical Review Glendale Advertising Google 223