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Los Angeles Tech Launched - Hot List

SoCal CTO

I'm happy to announce the launch of the Los Angeles Tech Content Community. This is the beginning of a content community that collects and organizes the best content from blogs and web sites. The goal is to create a place where it's relatively easy to find current content and highly relevant content surrounding Los Angeles Technology.

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Crowdfunder Raises $3.5M

socalTECH

Los Angeles-based crowdfunding site Crowdfunder.com , the equity crowdfunding site led by Chance Barnett, has raised $3.5M Crowdfunder said its equity crowdfunding site has been used in such startups as GoCoin, Social Rewards, Bitvore, and others. in a Series A funding, the company said late Tuesday evening. READ MORE>>.

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Rubicon: CPMs Up For Ad Publishers

socalTECH

Los Angeles-based Rubicon Project , which provides online advertising optimization for web publishers, reports this morning that its latest advertising market survey finds that CPMs are up "significantly" in Q2. Rubicon is venture backed by Clearstone Venture Partners, Mayfield Fund, and IDG Ventures, and has raised $33M in funding.

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Rubicon Project Buys SiteScout

socalTECH

Los Angeles-based Rubicon Project , the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity Fund, announced this morning that it has acquired SiteScout , a Seattle-based firm providing malware security technology. Financial terms of the buy were not announced. READ MORE>>.

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Rubicon Updates Publisher Tool

socalTECH

Los Angeles-based Rubicon Project , which supplies ad optimization software to web publishers, announced today that it has released a new version of its VANTAGE Firefox browser plug-in, which helps provide its publishers with revenue and impressoin statistics and other information. READ MORE>>.

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ThisNext Gets New Funding

socalTECH

Los Angeles-based social shopping site ThisNext announced this morning that it has raised a new round of funding, and inked a partnership with online advertising firm Federated Media. Clearstone Venture Partners and Anthem Venture Partners also participated. Amount of the funding was not disclosed. READ MORE>>.

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Rubicon Project Launches Updated Ad Product

socalTECH

Los Angeles-based Rubicon Project has launched an updated sales and pricing application aimed at premium advertisers, the firm said today. product allows publishers to gain transparency on the level of geographic region, partner, site, and price. According to Rubicon, its Permission Control 2.0

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