Both Sides of the Table

JANUARY 19, 2015

We have made 5 online video investments in total – some we will talk about later this year. Content is a “hits driven business” and therefore you can only invest in platforms not media. You must invest in technology. But you don’t need to spend money on SEM. I think most arguments miss the mark.

SEM 150

SEM Content Platform Acquisition 150

Startup Professionals Musings

JUNE 18, 2012

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. No need to make the assumption that you will need a rich uncle or an angel investor for every idea you come up with. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

Startup Professionals Musings

FEBRUARY 15, 2011

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. No need to make the assumption that you will need a rich uncle or an angel investor for every idea you come up with. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

Both Sides of the Table

MARCH 25, 2016

In many ways the fact that it has become so cheap to start a company and relatively cheap to raise angel/seed money that we as an industry have gotten lazy on basic planning. What would it take in investments to acquire and retain traffic to support these businesses? But not doing basic research makes no sense. Market Structure.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

FEBRUARY 13, 2010

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. No need to make the assumption that you will need a rich uncle or an angel investor for every idea you come up with. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs.

Startup 50

Startup High Tech Search Engine Optimization SEM 50

socalTECH

SEPTEMBER 14, 2009

We're self funded as our own angel investor, and we thought based on the numbers in Hawaii it would be a nice sideline. We bat about 800 in terms of people buying off on the idea, who understand the bigger reach we have on the Internet, and the more SEO/SEM we do, which delivers business to them that they wouldn't have gotten otherwise.

Activity 164

Activity Startup Sites Web 164

Both Sides of the Table

MAY 15, 2010

We spoke about the changes to an “accredited investor&# proposed by Chris Dodd – This would be bad for angel investing. Following Microsoft’s addressable advertising trials with NBC in June 2009, many suspect that Google’s investment may have some defensive motivations, as well. We spoke briefly about why.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285