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BlackLine Systems Hires Chief Marketing Officer

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Los Angeles-based financial software developer BlackLine Systems has hired its first, Chief Marketing Officer, the company announced today. BlackLine said it has hired David Downing, most recently the Chief Marketing Officer of NetSuite, as its first CMO. The company is backed by private equity firm Silver Lake.

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Payvia Becomes Outspoken, Focuses On Mobile Marketing

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Los Angeles-based Payvia , which is backed by Silver Lake Sumeru, said today that it has rebranded the company and refocused the company on SMS and MMS marketing. The shift comes about ten months after the acquisition of SMS and MMS marketing company Mogreet by Payvia. READ MORE>>.

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Payvia, Mobile-XL Partner On Mobile Payments

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Los Angeles-based Payvia , which is developing mobile payment technology, and Mobile-XL , which develops software for providing access to digital services to people in Africa and India, are in a partnership, the companies said this morning. Mobile-XL''s services are offered in conjunction with Orange, MTN, Vodafone, Etisalat, Idea and Airtel.

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payvia Buys Mogreet

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Los Angeles-based mobile carrier billing service Payvia has acquired fellow Los Angeles firm Mogreet , the two companies said this morning. According to payvia, the deal will allow it to offer a solution which includes mobile payments, user targeting and mobile marketing. Financial details of the acquisition were not announced.

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BlackLine Investors Look For More Liquidity In New Offering

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Los Angeles-based accounting softare developer BlackLine announced late Monday that it will be launching an underwritten public offering of 8,000,000 shares of its stock, in what appears to be a move to provide some liquidity to its early investors. Silver Lake Sumeru is looking to sell around 6.1M

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Outspoken Ties With Apple Passbook

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Los Angeles-based mobile messaging and marketing firm Outspoken , which is led by James Citron, said this morning that it is now supporting Apple''s Passbook application with its mobile marketing platform. marketing ticketing tickets application passbook apple outspoken' READ MORE>>.

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Mobile Messenger Names, Promotes VPs

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Los Angeles-based Mobile Messenger , the mobile marketing firm majority owned by Silver Lake Partners, said earlier this week that it has named Larry Robiner as its VP of CRM Channel Sales. Robiner joins the firm from Epsilon, where he was VP of Business Development.