socalTECH

JUNE 13, 2011

Los Angeles-based OpenX , the developer of ad serving software and operator of an online advertising marketplace, has expanded into Japan, the firm said today. OpenX said it has launched the OpenX Market Japan, in a deal with Japanese media rep firm Cyber communications inc (cci). Global Investment, Inc.,

OpenX 133

OpenX Advertising Los Angeles Media 133

socalTECH

JUNE 21, 2016

Los Angeles-based advertising technology and ad network operator OpenX is expanding in the Los Angeles area, saying this morning that it has opened up a new, Culver City office. OpenX said it is particularly looking to expand its engineering team, although it is expanding across all of its areas. READ MORE>>.

Culver City 124

Culver City OpenX Pasadena Los Angeles 124

socalTECH

MAY 31, 2011

Los Angeles-based OpenX Technologies , the developer of online advertising serving software, announced this morning that it has raised $20M in a Series D funding round. The firm said the new funding will go to accelerate growth, internatioanl expansion, and further adoption of its OpenX Enterprise software. READ MORE>>.

OpenX 145

OpenX SoCalTech Advertising Los Angeles 145

socalTECH

MARCH 9, 2018

Los Angeles-based online advertising exchange and ad technology provider OpenX said on Thursday that it has banned the popular 300x250 video ad unit from its exchange, citing the extremely high video fraud rate on that format.

OpenX 124

OpenX Advertising Los Angeles Networking 124

socalTECH

FEBRUARY 24, 2015

Los Angeles-based online advertising technology developer and marketplace operator OpenX is reporting a win this morning with Major League Gaming (MLG), saying that MLG has selected the company as its exclusive provider of ad serving and monetization of its digital media advertising. openx advertising major league gaming market'

OpenX 100

OpenX Advertising Los Angeles Platform 100

socalTECH

OCTOBER 16, 2014

Los Angeles-based Spreeify , the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market. server advertising technology display network mobile spreeify' Pricing on the new tool was not announced. READ MORE>>.

Mobile 218

Mobile Product OpenX Yahoo 218

socalTECH

MARCH 23, 2015

Los Angeles-based online advertising technology developer OpenX said today that it has launched a "next generation" traffic quality monitoring platform, which it is using to help eliminate fraud in programmatic advertising. openx advertising fraud detection quality exchange programmatic' READ MORE>>.

OpenX 100

OpenX Platform Software Review Technical Review 100

socalTECH

JULY 8, 2013

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project). READ MORE>>.

Advertising 253

Advertising Mobile OpenX Software Review 253

socalTECH

AUGUST 29, 2016

Los Angeles-based OpenX , the programmatic advertising marketplace operator, said this morning that it has extended a partnership with Meredith Local Media Group. The two said the expansion covers both desktop and mobile peroperties for Meredith Local. Meredith has 17 owned or operated television stations across the U.S.,

OpenX 113

OpenX Advertising Los Angeles Mobile 113

socalTECH

FEBRUARY 27, 2017

Los Angeles-based Rubicon Project announced on Monday that it has named former OpenX executive Khoi Nguyen as its new Vice President, Product Management For Video. Director of Product Management for Video, OTT, and Mobile at OpenX. Nguyen was most recently GM/Sr. READ MORE>>.

OpenX 100

OpenX Symantec Product Google 100

socalTECH

NOVEMBER 19, 2013

Chance Barnett , Crowdfunder (Los Angeles, crowdfunding). Allison Beal , StyleSaint (Los Angeles, fashion). James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Josh Brooks , OnTheRunTech.com dba Post Cards On The Run (Los Angeles, mobile apps).

Southern California 279

Southern California SoCalTech Dollar Shave Club Santa Monica 279

socalTECH

NOVEMBER 13, 2013

Among the highest ranked in the annual program was OpenX Software , based in Pasadena, which had a 44,075% five year growth rate, which was ranked at number 5 in the nation, based on its fiscal revenue growth rate from 2008 to 2012.

Southern California 199

Southern California Marina Del Rey El Segundo Santa Monica 199

socalTECH

JUNE 30, 2016

Los Angeles-based HomeMe , which develops an app to pre-approve renters for apartments, has named two executives, the company said earlier this week. Chauhan has previously served at Adslot Technologies, OpenX Technologies, Rubicon Project, Move, and Yahoo! and had founded online ad networks Banner Brokers and ClickAgents.

OpenX 100

OpenX Yahoo Equity Sales 100

Both Sides of the Table

JUNE 12, 2010

We had a special edition of This Week in Venture Capital this week shooting out of the Next New Networks offices in New York. Launched in 2007 in Los Angeles by Adam Bernhard and Konstantin Glasmacher. Social network app developer and ad network. Our guest was Mo Koyfman of Spark Capital. Total raised: $56.3mm.

Venture Capital 217

Venture Capital Capital Metrics Competition 217

socalTECH

APRIL 1, 2010

Earlier this week, Los Angeles-based Burstly (www.burstly.com) announced that it had raised $1.8M You have advertising networks and mediation players, but you don't really have an ad management platform like ours. Ad networks were springing up, but there was no infrastructure to power them. Our space is pretty young.

Startup 164

Startup Platform Advertising GRP Partners 164