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FEBRUARY 13, 2012

Los Angeles-based OpenX , the developer of online advertising serving software, reported today that it has achieved its first full quarter of profitability, and is has exceeded an annual run rate of $100M. OpenX develops online ad serving software, which is used by web publishers to display web advertising. READ MORE>>.

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SEPTEMBER 23, 2013

Los Angeles-based online advertising technology provider OpenX announced this morning that it has named former SpotRunner executive John Gentry as its President. OpenX said that Gentry will head up its three core operating teams in business, engineering, and product. openx spotrunner overture online advertising executive'

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SEPTEMBER 19, 2012

Los Angeles-based online advertising technology firm OpenX has opened up a new office in Tokyo, as the firm continues it international expansion. The firm said that it has named Nick Kovac as General Manager, OpenX Japan, to oversee business operations in the country. OpenX has been in Japan since 2010.

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JUNE 4, 2012

Los Angeles-based online advertising technology developer OpenX reported this morning that it has named Jason C. White, who has been advising OpenX since 2010, was previously a VP at Adknowledge, and also served at FOX Audience Network's MyAds. White as its General Manager, Publisher Business - West. READ MORE>>.

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SEPTEMBER 1, 2010

Los Angeles-based OpenX , the developer of ad serving technology, said late last night that it is launched a new effort in Japan called OpenX Market Japan. OpenX said it has entered into a multi-year partnership with cyber communications inc. The two said they will launch OpenX Market Japan sometime in the fourth quarter.

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FEBRUARY 3, 2014

Los Angeles-based mobile advertising firm Airpush , and Pasadena-based ad exchange and ad technology provider OpenX said Monday that the two companies are in a partnership to launch a new, private mobile ad exchange. airpush openx mobile exchange advertising android' Financial details of the deal were not disclosed. READ MORE>>.

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JANUARY 31, 2013

Los Angeles-based OpenX Software , the provider of Internet advertising technology, said Wednesday that it has connected with AdTruth to provide mobile targeting capabilities to its OpenX Market. OpenX Market is the company's real-time-bidding platform for online and mobile advertising.

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OCTOBER 23, 2014

Los Angeles-based advertising technology developer OpenX said this morning that it has hired a trio of new executives. openx advertising technology executive scott braley julie ullen deborah roth' Braley previously headed up Facebook''s U.S. Van Ullen was most recently at the IAB. READ MORE>>.

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OpenX Advertising Demand Los Angeles 164

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OCTOBER 23, 2013

Los Angeles-based online and mobile advertising technology developer OpenX Technologies has launched a new system it says helps publishers forecast their traffic and manage their advertising inventory. OpenX is venture backed by Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation.

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FEBRUARY 2, 2012

Los Angeles-based OpenX. Rosenthal also has previously served at DoubleClick, Kyte, Verizon, and Panther CDN/CDNetworks OpenX is backed by Accel Partners, Index Ventures, SAP Ventures, AOL Ventures, Mitsui & Co., Rosenthal was previously at AOL, serving as VP of National Sales.

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AUGUST 27, 2012

Los Angeles-based online advertising technology firm OpenX and Japanese firm CyberWing Corporation announced this morning that the two have launched a new, private advertising exchange aimed at the Japanese mobile market. The two said they expect to launch the advertising exchange in the second half of the year.

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APRIL 8, 2013

Los Angeles-based digital advertising technology developer OpenX has launched a new service today, which it says will combine content optimization and ad monetization for publishers. OpenX said it can the use that information to help improve advertising revenues. Pricing on the new product was not announced. READ MORE>>.

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JULY 11, 2013

Two, Los Angeles online advertising firms have linked up in a technology deal today. The two companies said that OpenX will provide United Online Media Group with its full monetization platform, including its real-time-bidding, ad network, direct sale, and other tools. Financial details of the link were not announced. READ MORE>>.

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MARCH 1, 2012

Los Angeles-based OpenX , the developer of ad serving software and an ad marketplace, said it is adopting the new advertising units from the Interactive Advertising Bureau. The firm said its product, OpenX Enterprise, will support the new IAB Rising Stars" Ad Units, the six new ad units which were recently approved by the IAB.

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JULY 2, 2013

Los Angeles-based advertising technology developer OpenX , which is backed by Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation, said this morning that it has hired two executives, one from Hewlett-Packard, the other from SAP. president vice executive advertising openx' READ MORE>>.

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MAY 28, 2014

Los Angeles-based online and mobile advertising technology provider OpenX announced this morning that it has named Tish Whitcraft as the company''s new Chief Customer Officer. OpenX said that Whitcraft will head up OpenX''s partner services team, which includes support, sales engineering, and customer operations.

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JUNE 13, 2011

Los Angeles-based OpenX , the developer of ad serving software and operator of an online advertising marketplace, has expanded into Japan, the firm said today. OpenX said it has launched the OpenX Market Japan, in a deal with Japanese media rep firm Cyber communications inc (cci). Global Investment, Inc.,

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SEPTEMBER 26, 2012

Los Angeles-based online advertising technology provider OpenX announced this morning that it has appointed Douglas McPherson, the former General Counsel of Idealab, as its new Chief Legal Officer. OpenX said that McPherson has joined the board of directors of Idealab as part of the move. READ MORE>>.

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FEBRUARY 19, 2014

Los Angeles-based OpenX appears to be continuing to bolster its executive ranks--and a possible IPO bid--with the naming of Tom Fuelling, the former CFO of Hulu, as its Chief Financial Officer this morning. openx fuelling hulu executive merger acquisition' Fuelling was at ARTISTdirect when it went through its own IPO.

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JULY 25, 2012

Los Angeles-based online advertising technology firm OpenX has opened up its fifth data center, the company announced this morning, to help support its online advertising marketplace. OpenX said the new data center will be located in Chicago, and comes on top of its existing data centers in LOs Angeles, Virginia, Amsterdam, and Tokyo.

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MAY 31, 2011

Los Angeles-based OpenX Technologies , the developer of online advertising serving software, announced this morning that it has raised $20M in a Series D funding round. The firm said the new funding will go to accelerate growth, internatioanl expansion, and further adoption of its OpenX Enterprise software. READ MORE>>.

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APRIL 22, 2014

Los Angeles-based online advertising technology provider OpenX and YP said this morning that the two are in a new, display advertising deal, where YP will offer up programmatic, digital display advertising based on OpenX''s technology. openx display advertising programmatic digital' READ MORE>>.

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AUGUST 28, 2013

Los Angeles-based advertising technology provider OpenX has launched a new product today, saying it has launched a new, real-time traffic quality monitoring system to help filter out suspicious advertising traffic for its customers. OpenX said the new product was designed by a team with experience from Yahoo!, READ MORE>>.

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OCTOBER 9, 2017

Los Angeles-based OpenX has named a new CTO, saying this morning that it has appointed Paul Ryan as its new Chief Technology Officer. OpenX CEO Tim Cadogan said he has known Ryan for nearly two decades. OpenX operates an online advertising exchange and also is a provider of ad serving software.

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SEPTEMBER 10, 2020

Los Angeles-based advertising technology and ad exchange operator OpenX announced on Wednesday that it has named Mark Liao as the company's new Chief Financial Offier. According to OpenX, Liao will head up its financial strategy, accounting, business intelligence and revenue performance teams. OpenX is led by CEO John Gentry.

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JUNE 21, 2016

Los Angeles-based advertising technology and ad network operator OpenX is expanding in the Los Angeles area, saying this morning that it has opened up a new, Culver City office. OpenX said it is particularly looking to expand its engineering team, although it is expanding across all of its areas. READ MORE>>.

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JUNE 26, 2018

Los Angeles-based advertising technology developer OpenX is in an expansion in the Asia Pacific region, saying that it has opened up a new office in Singapore. According to OpenX, the new Singapore office will serve as a regional hub for the company. READ MORE>>.

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MARCH 13, 2018

Los Angeles-based advertising exchange and technology developer OpenX said on Tuesday that its net revenues rose to $172M in 2017, as it saw 20 percent growth in its revenues for the fourth quarter. OpenX said the growth came from its mobile, video, and quality initiatives. OpenX is led by CEO Tim Cadogan. READ MORE>>.

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MARCH 16, 2017

Online advertising exchange operator and ad technology developer OpenX has rolled out a new, page analysis tool for Google Chrome, called Ad Footprint by OpenX Labs , the company said on Wednesday. According to OpenX, a number of its premium publishers, including CafeMedia, Intermarkets, Vice Media and Vox Media, are using the tool.

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SEPTEMBER 26, 2017

Los Angeles-based OpenX has acquired Mezzobit and PubNation , two companies in the programmatic advertising space, the company said on Monday. According to OpenX, it plans to integrate Mezzobit and PubNation's tools into its platform. Financial details of those acquisition were not announced by the company.

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MARCH 9, 2018

Los Angeles-based online advertising exchange and ad technology provider OpenX said on Thursday that it has banned the popular 300x250 video ad unit from its exchange, citing the extremely high video fraud rate on that format.

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FEBRUARY 13, 2017

Los Angeles-based programmatic advertising marketplace operator OpenX has signed on Publishers Clearing House (PCH) as a customer, the company reported this morning. According to OpenX, Publishers Clearing House has implemented its OpenX Bidder and private marketplace products. READ MORE>>.

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APRIL 19, 2017

Los Angeles-based programmatic advertising marketplace operator OpenX reported a win with personal finance news publisher Kiplinger on Tuesday, saying Kiplinger will use the company's header bidding, private marketplace and real-time guaranteed deals. OpenX said that Kiplinger sees over 4.5 million unique monthly readers.

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AUGUST 21, 2020

Los Angeles-based OpenX said this week that it has launched a new product, Apollo, which it says helps publishers maximize their programmatic revenue. OpenX develops software for online publishers, helping them to manage online advertising on their properties. Pricing on the new tool was not announced. READ MORE>>.

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MAY 3, 2018

Los Angeles-based OpenX , which develops advertising technology, in addition to running its own ad exchange, said this morning that it has named three new executives. Chung, who will be responsible for OpenX's mobile app development initiatives, was previously at AdColony, and also served at YP.com. READ MORE>>.

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MAY 12, 2017

Los Angeles-based online programmatic advertising marketplace operator OpenX said on Thursday that the business involving private marketplace or advertising, its "programmatic direct" business, grew by over 500 percent year-over-year. Actual dollar amounts were not announced by OpenX. READ MORE>>.

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SEPTEMBER 11, 2017

Los Angeles-based programmatic advertising software developer OpenX says it has been selected by online publisher the Guardian. According to OpenX, The Guardian has more than 150 million unique browsers worldwide per month. OpenX said The Guardian is using its OpenX Ad Exchange product.

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