socalTECH

NOVEMBER 23, 2009

Los Angeles-based Ace Metrix , which operates a service to help television advertisers judge the effectiveness of their creative, has raised $1.7M Ace Metrix has previously raised funding from Hummer Winblad Venture Partners and Palomar Ventures. in a debt funding round, according to a regulatory filing from the firm Monday.

Palomar 150

Palomar Advertising Content Los Angeles 150

socalTECH

JULY 12, 2010

Los Angeles-based Ace Metrix , which operates an online service which measured the effectiveness of television advertising, has snagged a new executive from comScore, INc. According to the firm, it has named Jack Flanagan as Chief Revenue Officer, who will be based in New York City. READ MORE>>.

Palomar 133

Palomar Advertising Media Los Angeles 133

socalTECH

NOVEMBER 23, 2009

Los Angeles-based Ace Metrix , which operates a service to help television advertisers measure the effectiveness of their creative content, announced this morning that it has added Greg Drew to its board of directors. Ace Metrix is venture backed by Hummer Winblad, and Palomar Ventures. READ MORE>>.

Palomar 133

Palomar Advertising Los Angeles Content 133

socalTECH

SEPTEMBER 8, 2010

Los Angeles-based CoreObjects Software , a provider of software development to both startups and other firms, has been acquired. CoreObjects has received venture funding from Palomar Ventures. According to Symphony Service Corp. , Financial terms of the buy were not disclosed. READ MORE>>.

Outsource Development 140

Outsource Development Palomar Outsource Los Angeles 140

socalTECH

JUNE 17, 2010

Los Angeles-based Ace Metrix , which operates an online service which helps television advertisers gauge the effectiveness of their ads, has scored an investment from advertising giant WPP , the firms announced this morning. The firm is also backed by Leapfrog Ventures, Hummer Winblad Venture Partners and Palomar Ventures. READ MORE>>.

Invest 133

Invest Palomar Advertising Venture Capital 133

socalTECH

JUNE 16, 2009

Los Angeles-based Ace Metrix is looking to apply analytics to the television advertising market, saying this morning that it has launched a service which helps advertisers measure persuasion and watchability of their advertising. Hummer Winblad's Ann Winblad and Palomar's Jim Gauer sit on the firm's board. READ MORE>>.

Advertising 100

Advertising Palomar SaaS Research 100

socalTECH

DECEMBER 16, 2009

Los Angeles-based Ace Metrix , which operates an online service which provides analytics for television ads, announced today that it has raised $6.0M The round was led by Leapfrog Ventures, and also included prior investors Hummer Winblad Venture Partners and Palomar Ventures. in a Series B funding round.

Palomar 133

Palomar Advertising Venture Capital Los Angeles 133

socalTECH

JULY 6, 2010

The analysis was based on tracking of venture capital, angel, and private equity deals by socalTECH.com, which maintains its own proprietary database of local and national venture capital deals and dealmakers. billion in the area in Q2, up slightly from around $1.4 billion invested in Q1, and up from $1.0 billion in Q2 of last year.

Southern California 195

Southern California Westlake Village Invest Tech Coast Angels 195

socalTECH

FEBRUARY 10, 2010

Los Angeles-based Ace Metrix , the online advertising rating and analytics firm run by Steve Goldman , has applied the firm's ad rating service to the Super Bowl XLIV ads.

Palomar 124

Palomar Advertising Entertainment Google 124

socalTECH

MAY 3, 2010

Los Angeles-based Ace Metrix , which operates an online service which helps televisoin advertisers determine the effectiveness of their advertising and creative, said today it has named Peter Daboll as CEO of the company. Ace Metrix is venture backed by Leapfrog Ventures, Hummer Winblad Venture Partners and Palomar Ventures.

Palomar 113

Palomar Yahoo Advertising Resource 113

socalTECH

SEPTEMBER 24, 2009

Los Angeles-based Ace Metrix , which is venture backed by Hummer Winblad Venture Partners and Palomar Ventures, said today that it has rolled out a number of enhancements to the firm's service for the advertising market.

Advertising 154

Advertising Services Palomar Content 154

SoCal Tech Calendar

AUGUST 4, 2010

Current Confirmed Panelists: Sumant Mandal, Managing Director, Clearstone Venture Partners; Kevin Jacques, Partner, Palomar Ventures; Jim Andelman, General Partner, Rincon Venture Partners; Mark Suster, Partner, Los Angeles, GRP Partners; Klaus Koch, Managing Partner, Vicente Capital Partners. See [link] (more).

LAVA 100

LAVA Venture Capital Palomar GRP Partners 100

socalTECH

JULY 1, 2009

Los Angeles-based CoreObjects , a provider of outsourced product development services to the venture-backed technology community, has raised $2.0M According to the filing, Palomar Ventures--a prior investor in the firm--still holds two board seats, with Jim Gauer and Scott Walters sitting on the firm's board of directors.

Outsource Development 100

Outsource Development Palomar Outsource Funding 100

SoCal CTO

FEBRUARY 4, 2009

Last month we Launched Los Angeles Tech and in the announcement we provide the Hot List for the first half of January 2009. This hot list is based on various social signals of what people are writing about, reading, bookmarking, searching, etc. You can go to the Hot List post to see what was hot then. Here's the rest. Here’s how to do it.

Layoffs 159

Layoffs Woodland Hills Southern California Orange County 159

socalTECH

OCTOBER 20, 2009

in 32 deals, followed by Los Angeles with $172.3M PwC/NVCA said that Mission Ventures and Enterprise Partners were the most active local VCs for the quarter, with five deals each; Clearstone Ventures had four, and DFJ Frontier and Palomar Ventures reported three deals each. In the region, San Diego led in Q3 deals, with $236.3M

Southern California 100

Southern California Invest Orange County Palomar 100

socalTECH

SEPTEMBER 30, 2009

Los Angeles-based Crosscut Ventures (www.crosscutventures.com) is one of the newest venture capital funds in the area, and has quietly been working on funding local companies over the last year. We spent six plus years at a local firm, Palomar Ventures, doing Series A and Series B investments. Let's start with an overview of the fund.

Southern California 153

Southern California Startup Palomar Rustic Canyon 153

socalTECH

JULY 8, 2009

Los Angeles-based Ace Metrix (www.acemetrix.com) launched its software-as-a-service, TV advertising rating service last month, and we spoke with the firm's CEO and co-founder, Steve Goldman, recently to learn more about the firm. Ace Metrix is venture backed by Hummer Winblad, and Palomar Ventures. Tell us a bit about your company?

Advertising 100

Advertising Palomar Startup Customer 100

Jason Nazar

MARCH 22, 2011

I asked the panelists ( David Travers , Brian Norgard , Fouad ElNaggar , & Demian Sellfors ) about the specific challenges that we face down here in Los Angeles as opposed to Silicon Valley. That’s typically not the case in Los Angeles. Challenge #3 – There Needs to Be More Institutional Capital in Los Angeles.

Company 111

Company Companies Startup Twiistup 111

Both Sides of the Table

JUNE 23, 2015

Crosscut Ventures has just announced their 3rd fund and clocking in at $75 million , which will be focused heavily on Los Angeles – FTW. Brian grew up locally and after he was graduated from Stanford (engineering) and Stanford MBA he went to work at a firm called Palomar Ventures.

News 150

News Funding Venture Capital Dollar Shave Club 150