socalTECH

SEPTEMBER 24, 2009

Los Angeles-based Ace Metrix , which is venture backed by Hummer Winblad Venture Partners and Palomar Ventures, said today that it has rolled out a number of enhancements to the firm's service for the advertising market.

Advertising 154

Advertising Services Palomar Content 154

socalTECH

NOVEMBER 23, 2009

Los Angeles-based Ace Metrix , which operates a service to help television advertisers judge the effectiveness of their creative, has raised $1.7M Ace Metrix has previously raised funding from Hummer Winblad Venture Partners and Palomar Ventures. in a debt funding round, according to a regulatory filing from the firm Monday.

Palomar 150

Palomar Advertising Content Los Angeles 150

socalTECH

SEPTEMBER 8, 2010

Los Angeles-based CoreObjects Software , a provider of software development to both startups and other firms, has been acquired. According to Symphony Service Corp. , a provider of software product engineering services based in Bangalore, India, it has acquired CoreObjects and its delivery centers in Bangalore and Pune, India.

Outsource Development 140

Outsource Development Palomar Outsource Los Angeles 140

socalTECH

JULY 12, 2010

Los Angeles-based Ace Metrix , which operates an online service which measured the effectiveness of television advertising, has snagged a new executive from comScore, INc. According to the firm, it has named Jack Flanagan as Chief Revenue Officer, who will be based in New York City. READ MORE>>.

Palomar 133

Palomar Advertising Media Los Angeles 133

socalTECH

NOVEMBER 23, 2009

Los Angeles-based Ace Metrix , which operates a service to help television advertisers measure the effectiveness of their creative content, announced this morning that it has added Greg Drew to its board of directors. Ace Metrix is venture backed by Hummer Winblad, and Palomar Ventures. READ MORE>>.

Palomar 133

Palomar Advertising Los Angeles Content 133

socalTECH

DECEMBER 16, 2009

Los Angeles-based Ace Metrix , which operates an online service which provides analytics for television ads, announced today that it has raised $6.0M The round was led by Leapfrog Ventures, and also included prior investors Hummer Winblad Venture Partners and Palomar Ventures. in a Series B funding round. READ MORE>>.

Palomar 133

Palomar Advertising Venture Capital Los Angeles 133

socalTECH

FEBRUARY 10, 2010

Los Angeles-based Ace Metrix , the online advertising rating and analytics firm run by Steve Goldman , has applied the firm's ad rating service to the Super Bowl XLIV ads.

Palomar 124

Palomar Advertising Entertainment Google 124