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Anthem Ventures Backs Rollick In Series A

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Santa Monica-based Anthem Ventures has made an investment in the Series A funding for affinity buying program Rollick Outdoor , in a Series A funding. Rollick is based in Austin, Texas. READ MORE>>.

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Viewdle Being Acquired By Google, Says Report

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Viewdle , a developer of computer vision technology which is venture backed by Anthem Ventures and Qualcomm, among others, is in the midst of an acquisition by Google , according to reports today. The rumored price for the firm is around $30M. The original report came via Forbes, with followup from TechCrunch. READ MORE>>.

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Zag Raises Funding

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Santa Monica-based Zag , which has developed an automobile configuration and buying service for affinity organizations like credit unions and automobile organizations, has a funding round of undisclosed size. The firm recently spun out True Car, an automotive pricing information site. READ MORE>>.

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Zag Spins Out TrueCar

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According to TrueCar, it will provide information about new car pricing, using the actual price people have paid for cars. The firm said it has scored Series A funding from Zag, Anthem Venture Partners, Global Retail Partners, Capricorn, Capital One Auto Finance, ARcturus Capital, Scott Painter, and co-founder Tom Taira.

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Zag Raises $32.4M

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in a funding round. Apparently, the company was a victim of TechCrunch's Arrington's crusade against PR embargoes, and disclosed the funding based on an embargoed draft. Zag is venture backed by Anthem Ventures, Arcturus Capital, Capital One, Capricorn Management, GRP Partners, and the Tech Coast Angels, along with USAA.

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Zag Powers AAA Service

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Zag provides the technology to power affiliate car buying services, allowing members of associations like the AAA to get fully configured, exact quotes on new cars at pre-negotiated prices. Zag is venture backed by Anthem Venture Partners, USAA, GRP Partners, Arcturus Capital, Callaway Cars and the Skoll Fund. READ MORE>>.

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This Week in VC with Om Malik & Paul Jozefak

Both Sides of the Table

Venture Capital funds: the different between “closed funds&# (which typically have a 10-year time horizon) and “evergreen funds&# which re-invest profits back into the fund. An investment doesn’t guarantee your product will suddenly be on the investor’s price sheet. Total raised: $5.0mm.