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TrueCar Prices IPO

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Santa Monica-based TrueCar has priced its IPO, saying last night that it will sell 7.8 The pricing was below the company''s earlier, estimated IPO range of $12.00 The company offers up online pricing of news cars as well as powers affiliate car buying programs. million shares of its stock at $9 per share. in the IPO offering.

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Anthem Ventures Backs Rollick In Series A

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Santa Monica-based Anthem Ventures has made an investment in the Series A funding for affinity buying program Rollick Outdoor , in a Series A funding. Series A funding was led by LiveOak Venture Partners, and also included Anthem Venture Partners and ManchesterStory Group, plus Silverton Partners, Autotech Ventures and Capital Factory.

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TrueCar Files For IPO

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TrueCar--which is led by Scott Painter--is backed by USAA, Capricorn Investment Group, Upfront Ventures, Anthem Ventures, Vulcan Capital Growth Equity, and Peppy Capital Partners. truecar merger acquisition exit nasdaq true automobile buying pricing' The IPO is being underwritten by Goldman, Sachs & Co. READ MORE>>.

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Zag Spins Out TrueCar

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According to TrueCar, it will provide information about new car pricing, using the actual price people have paid for cars. The firm said it has scored Series A funding from Zag, Anthem Venture Partners, Global Retail Partners, Capricorn, Capital One Auto Finance, ARcturus Capital, Scott Painter, and co-founder Tom Taira.

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Zag Links With USAA, Mercedes-Benz On Promotion

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Santa Monica-based Zag.com , the online automotive buying firm headed by Scott Painter, announced Thursday that the company has reached an agreement with Mercedes-Benz USA to offer an additional $5000 off pricing of new Mercedes-Benz cars to members of USAA, one of the affinity groups using Zag's auto pricing and purchasing services.

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This Week in VC with Farb Nivi, Founder of Grockit

Both Sides of the Table

And the broader question of whether VC’s will continue to invest in the Twitter ecosystem. Current round: $3.35mm in Series A by TomorrowVentures (Eric Schmidt’s personal investment vehicle), Saban Ventures, Founder Collective, SK Telecom Ventures. Estimated 15mm downloads to date. LibreDigital. Orchard for e-Books”. MetaMarkets.

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Interview with Todd Jerry, Marmol Radziner

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Many local entrepreneurs might know Todd Jerry , formerly a venture capitalist at Anthem Venture Partners. Todd has a unique view, having worked both on the venture and high technology investing side at Anthem, as well as the architecture and construction industry now. First, explain what your company is all about?