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TrueCar Prices IPO

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Santa Monica-based TrueCar has priced its IPO, saying last night that it will sell 7.8 The pricing was below the company''s earlier, estimated IPO range of $12.00 The company offers up online pricing of news cars as well as powers affiliate car buying programs. million shares of its stock at $9 per share. in the IPO offering.

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TrueCar Launches New Pricing Tool

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Santa Monica-based TrueCar.com , the online automotive pricing startup headed up by Scott Painter, said Thursday that it has launched a new tool to help new car buyers. TrueCar said that it has launched a Best Local Price tool, which will allow car shoppers to search for the best local deals on a vehicle. READ MORE>>.

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Anthem Ventures Backs Rollick In Series A

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Santa Monica-based Anthem Ventures has made an investment in the Series A funding for affinity buying program Rollick Outdoor , in a Series A funding. Series A funding was led by LiveOak Venture Partners, and also included Anthem Venture Partners and ManchesterStory Group, plus Silverton Partners, Autotech Ventures and Capital Factory.

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Viewdle Being Acquired By Google, Says Report

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Viewdle , a developer of computer vision technology which is venture backed by Anthem Ventures and Qualcomm, among others, is in the midst of an acquisition by Google , according to reports today. The rumored price for the firm is around $30M. The original report came via Forbes, with followup from TechCrunch. READ MORE>>.

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TrueCar Officially Launches Car Pricing Site

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Santa Monica-based TrueCar has officially launched its new car pricing site today, saying that it is now providing consumers with details on the prices paid for people on cars in their area. TrueCar is venture backed by Zag, Anthem Venture Partners, Global Retail Partners, Capricorn, Capital One Auto Finance, and Arcturus Capital.

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TrueCar Files For IPO

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TrueCar--which is led by Scott Painter--is backed by USAA, Capricorn Investment Group, Upfront Ventures, Anthem Ventures, Vulcan Capital Growth Equity, and Peppy Capital Partners. truecar merger acquisition exit nasdaq true automobile buying pricing' TrueCar reported a loss of $22.6M READ MORE>>.

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BeachMint Expands Product Line

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The company--which runs JewelMint, StyleMint, ShoeMint and intiMINT--said the new products are part of the "JewelMint Studio Series Collection", where it is providing jewelry collections from award winning designers, at its accessible price points.

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