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This Week in VC with Farb Nivi, Founder of Grockit

Both Sides of the Table

Current round: $8.1mm in Series C by S3 Ventures (lead), Adams Capital Mgmt, Triangle Peak Partners. Pricing engine helps publishers ascertain ad inventory pricing by analyzing ad transaction data from the market/exchanges. MetaMarkets. Provider of real-time data and predictive analytics for web site publishers. Hello, Chair.