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Snap Launches Augmented Reality Ad Studio, Arcadia

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Los Angeles-based Snap said on Tuesday that it is launching a new, augmented reality advertising studio, which it is calling Arcadia. The new studio--which is not based in Arcadia, California, despite the name--will provide a team of experts focused on mobile augmented reality (AR) advertising for its brand and agency partners.

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Myricom Names New Sales VP

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Arcadia-based Myricom , the developer of low latency, 10 Gigabit Ethernet clustering products for the high performance computing (HPC) market, said Monday that it has named Mike McPherson as the firm's new Vice President, Worldwide Sales.

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BioIQ Partners With Health Insurance Brokerage

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BioIQ said that so far, the two have worked together to conduct wellness programs at Huntington Memorial Hospital in Pasadena, Methodist Hospital in Arcadia, and Eisenhower Medical Center in Rancho Mirage.

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Siimpel Acquired By Tessera

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Arcadia-based Siimpel , a developer of micro-electro mechanical systems (MEMS) based cameras, has been acquired by Tessera Technologies , Tessera announced Tuesday afternoon. The deal was worth $15M in cash. Siimpel was founded in 2000, and had 42 employees, as well as a stable of 65 patents and patent applications.

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Siimpel Snags $813,000

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Arcadia-based Siimpel , a developer of MEMs-based, optical microsystems being applied to the cell phone camera market, has raised raised $813K as part of a new, $8.0M fundraising effort, according to a regulatory filing from the firm today.

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Myricom, Emulex Tie On High Performance Computing

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Arcadia-based Myricom , the provider of low latency, 10 Gigabit Ethernet and other networking adapters specifically aimed at the high performance computing (HPC) market, and storage networking hardware provider Emulex , which is based in Costa Mesa, said today that they are in a strategic partnership.

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Myricom Adds Distributor

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Arcadia-based Myricom , the developer of 10-Gigabit Ethernet adapters for the high performance computing market, said today that it has added a new distributor for its products. Myricom said it has tapped New Jersey-based Info X to distribute its products. Info X distributes electronics products to over 2000 value added resellers.

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