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Snap Launches Augmented Reality Ad Studio, Arcadia

socalTECH

Los Angeles-based Snap said on Tuesday that it is launching a new, augmented reality advertising studio, which it is calling Arcadia. The new studio--which is not based in Arcadia, California, despite the name--will provide a team of experts focused on mobile augmented reality (AR) advertising for its brand and agency partners.

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Siimpel Scores Investment From Korean Firm

socalTECH

Arcadia-based Siimpel Corporation , which is developing MEMs-based components for mobile cameras, announced Monday afternoon that the firm has raised an additional round of investment from LG Innotek. Siimpel develops MEMs modules which are used to design higher quality, mobile phone cameras.

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Siimpel's November Haul: $8.78M

socalTECH

Arcadia-based Siimpel , a developer of micro-electro-mechanical optical technology, hauled in $8.78M in its November funding, according to figures released in this week's PricewaterhouseCoopers/NVCA MoneyTree report. Siimpel's MEMs-based products provide autofocus, and very small form factors.

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Siimpel Gets New Investment

socalTECH

Arcadia-based Siimpel Corporation, a developer of micro-electrical-mechanical optical technology, announced today that it has scored another round of funding. Amount of the funding was not disclosed. Siimpel has previously raised more than $52M in funding. READ MORE>>

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