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6 Keys To Finding The Right People For A Winning Team

Startup Professionals Musings

In these days of rapid change, the pandemic, and worldwide competition, you need to make sure your entire team is customer-focused, innovative, and always looking around the corner for the next big thing. Recent articles report that companies where everyone is focused on the big picture can increase their returns by up to 400 percent.

Coach 174
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5 Rewards Of Independence That Excite Entrepreneurs

Startup Professionals Musings

According to a classic article and poll by Startups.co.uk , having the independence to make your own decisions is considered the key benefit of being an entrepreneur. Beat the competition and discover yourself. Competition drives innovation, and innovation drives competition. If you are here in the U.S.,

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6 Marketing Specifics That Apply To Every New Venture

Startup Professionals Musings

In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons. I like the guidance from marketing coach David Newman’s classic book “ Do It! How many customers will have any idea what this means to them? Marty Zwilling.

Marketing 141
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5 Keys To Business Culture That Are Counter-Intuitive

Startup Professionals Musings

In the popular press, it’s easy to find articles that will convince you that companies with a good culture, such as Google, do it by lavishing perks and benefits , including some combination of free meals, trips and parties, financial bonuses, gyms, and a dog-friendly environment. Ongoing culture steps require tuning of measurements.

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What to Make of Amazon’s Work Practices?

Both Sides of the Table

There is much discussion about this weekend’s article in the NY Times regarding Amazon’s work practices. For anybody who has never worked in a hard-charging environment I can see how this article portrays a unidimensional view of Amazon but it isn’t one I believe tells the complete story. Why should I expect less?

Startup 150
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The Importance of Realism in Startups

Both Sides of the Table

I made many classic first-time mistakes which serves both as my warning signal of which teams to avoid funding (if I perceive they will make critical mistakes often led by hubris) and also as my source for coaching others. It’s why I believe startup coaches are so important and I wish I know more great ones.

Startup 412
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6 Keys To Marketing That Many Entrepreneurs Overlook

Startup Professionals Musings

In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons. I like the guidance from marketing coach David Newman’s classic book “ Do It! How many customers will have any idea what this means to them? Marty Zwilling.