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6 Keys To Finding The Right People For A Winning Team

Startup Professionals Musings

In these days of rapid change, the pandemic, and worldwide competition, you need to make sure your entire team is customer-focused, innovative, and always looking around the corner for the next big thing. Recent articles report that companies where everyone is focused on the big picture can increase their returns by up to 400 percent.

Coach 174
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6 Marketing Specifics That Apply To Every New Venture

Startup Professionals Musings

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons.

Marketing 141
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From Call Center Agent To C-Suite Executive: How This Amazing Woman Did It

InfoChachkie

A version of this article previously appeared on Forbes. August Scott began her Zappos career in their customer support call center. Her positive attitude and willingness to take chances rapidly propelled her to the coveted and influential position of Coach. I started in the call center, in the customer loyalty department.

Coach 182
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Get a View From the Customer to Close Sales Faster

Startup Professionals Musings

All the experts these days are talking about the increasing need for customer focus and maximizing sales. Typically entrepreneurs and even professional sales people think this means more emphasis on the customer selling process, when in fact it really means spending more time understanding the customer buying process (view from the customer).

Sales 96
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Learn What Customer Focus Really Means in Sales

Startup Professionals Musings

All the experts these days are talking about the increasing need for customer focus and maximizing sales. Typically entrepreneurs and even professional sales people think this means more emphasis on the customer selling process, when in fact it means spending more time understanding the customer buying process (view from the customer).

Sales 93
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6 Keys To Marketing That Many Entrepreneurs Overlook

Startup Professionals Musings

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons.

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7 Guidelines For Entrepreneurs To Do The Right Thing

Startup Professionals Musings

Does it mean the right thing from a customer perspective, societal impact, maximizing business returns or personal benefit? Another article indicates that 80 percent of customers continue to base some portion of their buying decisions on their perceptions of the company’s ethics. Be a coach, rather than a dictator.