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Many Startups Stumble on International Cultures

Startup Professionals Musings

The international opportunity is large, as I related in an earlier article , but there are some major challenges as well. Our own subsidiary, of a major technology company, started to repair and service competitive products in order to maintain our own technical staff and service capabilities.

Startup 90
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International Cultures are Key Business Challenges

Startup Professionals Musings

The opportunity is large, as I related in an earlier article , but there are some major challenges as well. As a follow-on to that article, here are a few examples from my personal experience: You need to translate/localize your products. We retained legal council in Milan and were advised that we would loose if the case went to trial.