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Competition Is A Lie – Tracy DiNunzio Explains Why

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A version of this article previously appeared on Forbes. Tracy DiNunzio, Founder and CEO of Tradesy , recently shared her insights regarding the best approach for entrepreneurs to address competition. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! Competition Is A Lie.

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In Defense of Uber: An Unbiased Opinion

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They were a little too fierce in their competitive practices against Lyft to sign up drivers. As somebody who has to rub shoulders with big tech companies often I can tell you that there is much blood spilled in the competitive trenches of Apple, Twitter, Facebook, Google and so on. This article had much resonance with me.

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Scaling Sales: Arming & Aiming – Objection Handling

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The original post of this article on appeared on GigaOm in a more concise version here. In the evangelical phase you’re working through these with customers on the fly. But they want to establish a baseline in the customer’s mind of the value they will get by using your product. It is tacit knowledge.

Sales 289
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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

There’s an article making the rounds in tech circles titled “ Growth Hacking is Bull ” written by Muhammad Saleem. I’d like to make the case that the article is wrong. I tell people that they need to blog about their industry to drive customers and not blog to their egos to drive their peer group to their blogs.

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Why The Media Has Been Wrong About YouTube Networks

Both Sides of the Table

For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. Selling at smaller retailers will net you fewer customers and higher margins.

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Some Thoughts about Selling at Startups

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My list of excuses includes: product, pricing, competition and lack of sales support. That said, I think it is written without taking the full extent of my sales articles into account. This includes presentations, ROI calculators, competitive analyses and so forth. My guess is that we are likely in total agreement. In Summary.

Startup 319
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

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It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x. ” Here are some examples: 1.

Marketing 379