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Scaling Sales: Arming & Aiming – Objection Handling

Both Sides of the Table

This is part of a series on sales & marketing. The original post of this article on appeared on GigaOm in a more concise version here. I previously covered how early phase sales teams should be “evangelical&# and consultative in nature. More experienced sales leaders seldom compete on price.

Sales 289
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Improving Sales: The Excuse Departement is Closed

Both Sides of the Table

This article originally appeared on TechCrunch. Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. I had never had any sales training so everything we did for the first couple of years was instinctual. Here are mine.

Sales 316
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Scaling Sales: Arming & Aiming – A’s, B’s & C’s

Both Sides of the Table

This article was originally posted in a much more concise version over GigaOm if you prefer the shorter version. This is part of my ongoing Sales & Marketing Series. The next few posts are going to talk about scaling your sales operations as you move out of the evangelical phase.

Sales 286
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Some Thoughts about Selling at Startups

Both Sides of the Table

Jeff (also an HBS alum) co-teaches the LTV course with Professor Eisenmann about a student of theirs who had written a blog post about sales taking on some of my previous assertions. That student is Erin McCann who formerly worked in sales at Google, so she has some ground to stand on in her assertions.

Startup 319
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Get a View From the Customer to Close Sales Faster

Startup Professionals Musings

All the experts these days are talking about the increasing need for customer focus and maximizing sales. Typically entrepreneurs and even professional sales people think this means more emphasis on the customer selling process, when in fact it really means spending more time understanding the customer buying process (view from the customer).

Sales 96
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What to Make of Andreessen Horowitz’s Returns?

Both Sides of the Table

In short, the VC industry is very sharp-elbowed amongst some very competitive people who are used to winning and most deals don’t have enough space to share investment rounds so people were naturally pretty quick to judge A16Z. What about those RETURNS the WSJ article spoke of? Do they win competitive deals? Absolutely.

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Every New Venture Needs A Product And A Business Plan

Startup Professionals Musings

It allows all members of your team, including marketing, support, and sales, to size and build the business plan processes they need to find customers, deliver, and maintain grow the business. Opportunity segmentation and competitive environment. Executives, marketing & sales, financial projections, and funding.

Product 112