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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x. Rebelling is simply a form of snobbery.

Marketing 379
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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

There’s an article making the rounds in tech circles titled “ Growth Hacking is Bull ” written by Muhammad Saleem. I’d like to make the case that the article is wrong. I’d strongly encourage you to read it. Avoid the spin, stay heads down and deliver the goods.

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Why Your Marketing Campaign Sucks

Both Sides of the Table

This article originally appeared on TechCrunch. If I’m covering a company can I get evidence of what the competition is doing so the story is balanced? You can imagine the press release, “New innovative model allows us to do audits differently than the competition!” Final example. They sell accounting services.

Marketing 389
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Social Media Marketing Should Not Be Used Alone Today

Startup Professionals Musings

None should be considered competitive mutually exclusive to any other. According to a recent article in Entrepreneur , 94% of small and medium businesses (SMBs) now use social media as a marketing tool, and 81% use it to drive growth. These give good customer connection and SEO.

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Guerilla Marketing, Brad Feld Style

InfoChachkie

This article originally appeared on Forbes HERE. If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! By not relying exclusively on conventional marketing tactics, you no longer have to out-spend your competition in order to garner attention and be perceived as a thought leader. .

Marketing 233
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Interview with Lolita Carrico, Gloss Network

socalTECH

Is this competitive with Modern Mom? Lolita Carrico: I don't think it's competitive. We're doing a lot in social media with Twitter, Facebook, and contributors to our site, and figuring out how they are promoting articles and content through social media. That definitely has something to do with it.

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Start With a Business Blog as Your Website

Startup Professionals Musings

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. Blogs help because sites that update data frequently get higher SEO rankings. Anchor blog in your domain name. Add outgoing links.