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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I actually like finding entrepreneurs who are more circumspect, less braggadocios and generally more planned about their actions. That’s fine if entrepreneurs are your target market.

Marketing 380
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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

There’s an article making the rounds in tech circles titled “ Growth Hacking is Bull ” written by Muhammad Saleem. I’d like to make the case that the article is wrong. And if there is a term for that which helps entrepreneurs stay focused on these good and true objectives then I’m all for it.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. Underbelly.

Marketing 379
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6 Ways To Make You An Entrepreneur Before The Product

Startup Professionals Musings

Many of the entrepreneurs I advise or invest with spend considerable time on the Internet, keeping up with technology, customers, and competitors, but very few feel the need for an early personal presence. Every future entrepreneur should start by networking. Make your lifestyle a model of the online reputation you want.

Product 127
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Guerilla Marketing, Brad Feld Style

InfoChachkie

This article originally appeared on Forbes HERE. Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! Trada – Guerilla Marketing In Action.

Marketing 233
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Angel Investing Skill 2 – Domain Knowledge

Both Sides of the Table

This is the second article in a series on what it takes to be a great angel investor (and why this should matter to entrepreneurs). I like to invest where I have a personally strong connection with the entrepreneur and/or a strong intuition on the market from prior experience. In fact, sometimes seeing social proof (e.g.

Invest 288
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Interview with Lolita Carrico, Gloss Network

socalTECH

We're doing a lot in social media with Twitter, Facebook, and contributors to our site, and figuring out how they are promoting articles and content through social media. Whereas, when I was running ModernMom, we were putting out two or three articles a day, here we're now pushing out 20 to 30 articles on average a day.