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Insights: 21 Strategies for Generating Irresistible SEO Benefits

socalTECH

For today's Insights and Opinions article, where we feature insightful articles and opinions from the Southern California technology community, we have a piece from Dustin Luther , chief storyteller and founder of social media consultancy 4realz.net. Creativity is the key to good SEO (More.). I see businesses do it every day.

SEO 189
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. My articles never appeared on Digg so I didn’t focus on it at all. How do people drive SEO growth? Rebelling is simply a form of snobbery.

Marketing 379
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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

There’s an article making the rounds in tech circles titled “ Growth Hacking is Bull ” written by Muhammad Saleem. I’d like to make the case that the article is wrong. I’d strongly encourage you to read it. Avoid the spin, stay heads down and deliver the goods.

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Perfect Market Unveils New Content Monetization Tool

socalTECH

According to the firm, which is run by Julie Schoenfeld, the new tool helps newsrooms and editors to determine the biggest demand for articles, and help publishers monetize their content based on that demand. Pricing on the new tool was not released.

Content 199
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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). And they’re reading your press articles and thinking, “shit, they have everything figured out.&# I wrote about it in detail in this article. Read their articles.

Marketing 380
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Perfect Market Names Chief Strategy Officer

socalTECH

Perfect Market is developing software to automatically monetize long tail content from newspapers and other publishers, by matching their archive articles and applying SEO, social media, and other techniques--as well as matching advertisers--to that content. READ MORE>>.

Altadena 154
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Google Hell

SoCal CTO

I've worked with several businesses that were essentially based on driving traffic via search engine optimization (SEO). I just saw a Forbes article talking about Google Hell - getting placed in the secondary index. There are a wide variety of techniques that can be used, but getting high rankings is not easy and highly volatile.

Google 150