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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Market to Your Target Audience – I’ve seen a lot of startups who like to write blog posts on life as an entrepreneur. I wrote about it in detail in this article. They come and go.

Marketing 380
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. My articles never appeared on Digg so I didn’t focus on it at all. How do people drive SEO growth? Rebelling is simply a form of snobbery.

Marketing 379
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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I have a very detailed article that covers stuff I won’t cover in detail in this post. Blogging is an important way to build an audience and also drive SEO traffic. But if you like this topic please consider reading the Mashable article. Don’t just write a carbon copy of what somebody else is doing.

Blogging 286
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The Power of Quora & Why Benchmark was Right to Pay Up

Both Sides of the Table

Fred talks about it here – he beat me to the punch because I always wanted to write about how awesome this is. articles and leaves. Let’s face it, you give out money for a living so if you can write well you’re always bound to have a big following (me: um, thanks, I guess). Quora “Lite&#.

Blogging 301
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Why Your Marketing Campaign Sucks

Both Sides of the Table

This article originally appeared on TechCrunch. ” Here’s what I mean … Let’s start with what it takes for a journalist to want to write a story. Do I have an “angle” from which to write the story (first company to do X, company does biggest X, consumer behavior is doing X)?

Marketing 389
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Guerilla Marketing, Brad Feld Style

InfoChachkie

This article originally appeared on Forbes HERE. If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! We write blogs, we do music videos, we show up, we engage with people…we love our product. Write Your Own Playbook. Brad Feld, Managing Director, Foundry Group.

Marketing 233
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Angel Investing Skill 2 – Domain Knowledge

Both Sides of the Table

This is the second article in a series on what it takes to be a great angel investor (and why this should matter to entrepreneurs). Lead investors and follow investors can both win equally but in each case you know why you personally are writing the check. Part 1 – Access to Great Deal Flow – is here.

Invest 288