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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Most people totally advise against stealth. When you’re inside the bubble and paying attention to every announcement of your nearest 3-4 competitors it’s easy to get despondent when they get their killer press articles or announce new features. I wrote about it in detail in this article. Read their articles.

Marketing 380
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Think about Performance Before Building a Web Application

TechEmpower

Often this situation is characterized as a “good problem to have” until you’re the technical person who needs to solve the problem—and quickly. Well, there are a number of technical reasons for applications suffering performance issues. We therefore routinely advise leads of new projects to consider performance early.

Web 200
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Len Short (Red)ily Discusses Google, Bono & Steve Jobs

InfoChachkie

Despite this technical glitch, I opted to publish our discussion, given the high-quality content of his comments. free weekly Infochachkie articles! Len remains an active advisor to several startups. He was kind enough to conduct a video interview from his car. Unfortunately, his iPhone flipped his image to landscape mode.

Google 220
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What is the Right Burn Rate at a Startup Company?

Both Sides of the Table

In that article I linked to I outline the difference between gross margin & net margin. In these kinds of businesses I’m on the record as advising “ Ring the Freakin Cash Register.” You technically have more gas left but you never know if some unexpected circumstance causes you to run out of gas.

Startup 383
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6 Ways To Make You An Entrepreneur Before The Product

Startup Professionals Musings

Many of the entrepreneurs I advise or invest with spend considerable time on the Internet, keeping up with technology, customers, and competitors, but very few feel the need for an early personal presence. In fact, some totally avoid it, assuming their product or solution will speak for itself later.

Product 127
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Software Patents are Becoming a Tax on Innovation

Startup Professionals Musings

I always advise software startups to file patents to protect their “secret sauce” from competitors, and to increase their valuation. essay, and the most recent “ Enough is Enough ” article by VC Fred Wilson, sparked by the Lodsys case. They don’t insist on something very narrow, with proper technical content.

Patents 91
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Many Startups Stumble on International Cultures

Startup Professionals Musings

The international opportunity is large, as I related in an earlier article , but there are some major challenges as well. Our own subsidiary, of a major technology company, started to repair and service competitive products in order to maintain our own technical staff and service capabilities.

Startup 90