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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Most people totally advise against stealth. Market to Your Target Audience – I’ve seen a lot of startups who like to write blog posts on life as an entrepreneur. You always have too much technical debt, too many problems, staff members quitting, not enough capital, customer complaints, etc. Read their articles.

Marketing 380
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Think about Performance Before Building a Web Application

TechEmpower

Often this situation is characterized as a “good problem to have” until you’re the technical person who needs to solve the problem—and quickly. Well, there are a number of technical reasons for applications suffering performance issues. User experience is suffering and it’s the worst possible time with the product taking off.

Web 200
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What is the Right Burn Rate at a Startup Company?

Both Sides of the Table

In that article I linked to I outline the difference between gross margin & net margin. In these kinds of businesses I’m on the record as advising “ Ring the Freakin Cash Register.” You technically have more gas left but you never know if some unexpected circumstance causes you to run out of gas.

Startup 383
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Roping in the Legal Eagles

InfoChachkie

free weekly Infochachkie articles! Your lawyer is a trusted advisor, but in the end, you run your business, your lawyer does not. In other words, find a lawyer who will take the time to understand the issues underlying your business and advise you how to best accomplish your objectives while minimizing your legal exposure.

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Tech Giants’ Partnership To Explore Ethics, Societal Impacts of AI

Xconomy

Each company is investing untold billions of dollars in developing AI technologies, betting on a future defined by computer systems that can perceive, reason, advise, and decide. General interest, awareness, and discussion about AI has waxed and waned since the field was founded in 1956,” they write ( PDF ). “We

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Why I F **g Hate Unicorns and the Culture They Breed

Both Sides of the Table

Do you know how many people I meet these days who are “packaging up money in SPVs (special purpose vehicles),” or raising syndicates or doing secondaries or advising high-net-worth individuals how to get into unicorns? ” When I asked his area of technical speciality he said, “Oh, no, I’m not technical. .”