Interview with Gordon Gould, SmartyPants Vitamins
socalTECH
MARCH 21, 2011
In the case of SmartyPants Vitamins (www.wearesmartypants.com), it's at the core of the company. There was a real opportunity for me to arbitrage the last decade and a half of my experience in the Internet, and apply that to a products company, and to get some real competitive advantage.
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