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Apple learned that their leverage was in the simultaneous creation of an easy-to-use retail music store for seamlessly downloading songs, podcasts and later applications to the device. By agreement, Sonesta withheld payment until completion of the beta test period. The industry’s annual technology trade show came up during these tests.
Apple learned that their leverage was in the simultaneous creation of an easy-to-use retail music store for seamlessly downloading songs, podcasts and later applications to the device. It did not hurt that Apple always seemed to trump the competition in design of the product and the product’s user interface too.
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