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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

Every one of you business owners I know periodically introduces new products and services to sustain growth, fight off competitors, or take advantage of new technologies. The cost of any new product these days must include education and rollout marketing, perhaps equal or greater than the development costs. Incent these early.

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Interview with Andrew Schydlowsky, TrackStreet: Brand Protection Using AI

socalTECH

Andrew spoke to us about TrackStreet's brand protection software and artificial intelligence efforts. We're also giving them the technology to grow their sales, both through online and offline channels. The partners they have online are also more important, and they're starting to drive a lot more education and brand loyalty.

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Fuel50: Helping Employees Figure Out Their Career Path, With Anne Fulton

socalTECH

We caught up with Fuel50 founder and CEO Anne Fulton to learn more about the startup. Anne Fulton: Fuel50 is a career pathing startup, part of the HR technology landscape. We're a disruptor, the third wave in human resources technology. However, we've had some learning curve around global security requirements.

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