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How to Use Generative AI and LLMs to Improve Search

TechEmpower

Artificial Intelligence (AI), and particularly Large Language Models (LLMs), have significantly transformed the search engine as we’ve known it. With Generative AI and LLMs, new avenues for improving operational efficiency and user satisfaction are emerging every day.

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Can you profit by serving early adapters?

Berkonomics

Our test sites. I found a willing test site in the Royal Sonesta Hotel in Cambridge, Massachusetts, whose management was thrilled to participate in an industry-changing experiment with new technology. By agreement, Sonesta withheld payment until completion of the beta test period. The real test: The industry trade show.

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It is satisfying, but rarely profitable, serving early adopters.

Berkonomics

The industry was abuzz about this “artificial intelligence” system and its purported early results, and I wrote the cover story for the industry magazine about the system, and organized a panel composed of executives from Sonesta, Marriott and other chains to present and discuss this newest industry marvel.