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Hydra Restructures Firm In Buyout

socalTECH

Beverly Hills-based Hydra Network , an online performance-based ad network, has been restructured in a deal where an investor group, Hydra Group led by Hydra founder and CEO, Zac Bradenberg, is purchasing the assets of Hydra LLC , the original owner of the ad network. READ MORE>>.

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Hydra Rolls Out Campaign Tracking Software

socalTECH

Beverly Hills-based Hydra , which operates an online, cost-per-acquisition (CPA) advertising network, said today that it has officially debuted its new campaign tracking software for its advertisers. Tags: hydra online advertising fraud prevention network. The firm said the new software, HN 2.0, READ MORE>>.

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Hydra Partners With Brand Monitoring Firm

socalTECH

Beverly Hills-based Hydra , which operates a cost-per-action (CPA) advertising network, disclosed Tuesday afternoon that the firm is in a partnership with brand monitoring firm BrandVerity. Financial details on the business deal was not disclosed. Financial details on the business deal was not disclosed. READ MORE>>.

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Hydra Snags Exec From LowerMyBills

socalTECH

Beverly Hills-based Hydra , a pay-for-performance advertising network, said yesterday that it has named Josh Eldrige as the firm's Director of Display Media. Eldrige joins the firm from LowerMyBills.com, where he was Marketing Director. Eldrige has also served at CarParts Technologies, L. READ MORE>>.

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One Kings Lane Finds $112M More For Home Furnishings

socalTECH

The funding came from Mousse Partners, Kleiner Perkins Caufield & Byers, Greylock Partners, Institutional Venture Partners, Scripps Networks Interactive and Tiger Global Management. The company''s LA offices are in Beverly Hills, next to the Beverly Wilshire. READ MORE>>.

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Hydra Launches Education Site

socalTECH

Beverly Hills-based online advertising network Hydra is targeting the education market, saying today that it has launched a new vertical website, MyDegreeFinder.com , specifically aimed at students looking for higher education degree programs.

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Hydra Looks Up, With Funding In Hand, Legal Troubles Behind

socalTECH

Beverly Hills-based Hydra Media , the cost-per-action (CPA) advertising network, has new funding in hand and legal issues behind it, and is now looking upmarket, the firm told socalTECH in an interview Thursday. Tags: hydra media advertising network. How does the firm hope to attract more large brand advertisers?