Both Sides of the Table

JANUARY 12, 2010

I recently wrote a post about avoiding the “ Deferred Life Plan &# and some related thoughts about personal productivity that came from Tim Ferriss’s book, The Four Hour Workweek. I would love to say that I’m the productivity guru. Like you, I struggle to return everybody’s emails because I get too many.

Product 280

Product Startup Email Technical Review 280

Startup Professionals Musings

MARCH 11, 2023

Savvy entrepreneurs start testing their ideas on potential customers even before the concept is fully cooked. There is real value in doing the key things yourself, before your startup is even started: Demonstrate thought leadership before selling a product. Start actively blogging on your own site, as well as on industry forums.

Ideas 126

Ideas Startup Social Media Blogging 126

Berkonomics

JUNE 18, 2020

On the other hand, your target audience is already talking to their friends and associates about products and services they like and use. Email readers, continue here…] How do you engage your customers in a conversation instead of merely broadcasting your message again and again in hope that some one remembers it?

Marketing 120

Marketing Social Media Advertising .Net 120

Both Sides of the Table

APRIL 12, 2017

As executives we’re all seemingly accessible at any moment to anybody via email, Twitter, Facebook, LinkedIn or Text. People expect blog posts, Tweets, panels, speeches. It’s why sometimes I respond to emails in 5 minutes at other times I go dark for a week at a time. The modern world is daunting.

Activity 297

Activity Blogging Email Startup 297

InfoChachkie

JULY 16, 2012

In addition, a number of advertisers have invested significant resources into creating libraries of video content which effectively communicate brand and product attributes but are incapable of eliciting a particular action, such as: clicking to a landing page, completing a lead form, or initiating a purchase. Share and Enjoy.

Customer 226

Customer Custom Entrepreneur Advertising 226

Both Sides of the Table

MARCH 2, 2011

It’s apropos because there is so much noise these days with email, Twitter, Facebook, blogs, web shows, etc. I was thinking back to a few previous “insider baseball&# blog debates that raged for several weeks: AngelGate (aka Bin38 secret cabal), convertible debt vs. equity, bubble vs. not, and now the AngelList discussion.

Email 287

Email Blogging Venture Capital Writing 287

Startup Professionals Musings

FEBRUARY 15, 2023

It’s equally easy to go online and incorporate your new entity, register some intellectual property and have some fun with social media for marketing and interacting with customers. Use multiple social-media channels, blogging, email and voicemail to build the same image and responsiveness as larger competitors.

Equity 139

Equity Social Media Startup Summary 139

Both Sides of the Table

JANUARY 14, 2014

If you follow the tech media you would be subject to a lot of narrative biases that are completely off base – and this includes the value of email and phone calls. In fact 61% of all mobile searches where a customer contacts a business it is via a phone call (source: Google). billion email accounts. THE FULL STORY.

Email 339

Email SaaS Venture Capital Google 339

Startup Professionals Musings

JUNE 1, 2016

Savvy entrepreneurs start testing their ideas on potential customers even before the concept is fully cooked. There is real value in doing the key things yourself, before your startup is even started: Demonstrate thought leadership before selling a product. Start actively blogging on your own site, as well as on industry forums.

Customer 58

Customer Custom Social Media Startup 58

Startup Professionals Musings

MAY 15, 2013

Customer service has always been reactionary, meaning someone has to wake up and answer website email requests. That’s just not savvy enough to hold today’s fickle, less loyal, and ready to jump customer. This exemplary customer service is just savvy marketing. Respect your customer’s view of usability.

Customer 89

Customer Custom Services High Tech 89

Both Sides of the Table

MAY 27, 2013

In this period (less than 2 years) he has brought on incredibly talented senior execs is sales, marketing, product management, client services, finance, vp engineering and more. So what are Rob’s secret hacks that he didn’t spill in his blog post? . Email updates frequently. That in itself is quite a challenge.

Tips 365

Tips Email Venture Capital CTO Coach 365

Startup Professionals Musings

JUNE 8, 2020

Savvy entrepreneurs start testing their ideas on potential customers even before the concept is fully cooked. There is real value in doing the key things yourself, before your startup is even started: Demonstrate thought leadership before selling a product. Start actively blogging on your own site, as well as on industry forums.

Ideas 124

Ideas Tips Marketing Social Media 124

Startup Professionals Musings

NOVEMBER 27, 2021

Customers go there to check on the details of your offerings and verify that you are not a scam, investors look there to check out your management and sales approach, and suppliers expect to find contact information. Two months later they still didn’t have a web site, and didn’t have a customer. Websites do take time to get done right.

Web 139

Web Startup Sites Design 139

Startup Professionals Musings

AUGUST 15, 2022

This gives rise to the personalization and customization that we all want. Analytics will soon drive nearly all business decisions for any company that wants to remain relevant to its customers. Look for and reward quantum changes, like cutting cycle time in half, in your processes, products, and services.

Startup 126

Startup Social Media Entertainment Metrics 126

SoCal CTO

DECEMBER 19, 2012

I was talking with an early-stage founder who has a product vision and wants to get it built. He wanted to get input from me on what he's doing, and he wants to begin to ask developers what it would take to build his product. Me : Product definition, use cases, feature list, wireframes, comps, really whatever you have.

Develop 354

Develop Development Technical Review CTO Coach 354

InfoChachkie

JULY 5, 2012

Coull Entrepreneurs Get More Customers. We develop products that contextually engage the user at the moment at which they are most actively engaged with a given concept. You can also check out my blog for emerging entrepreneurs HERE. . Coull Offers Advertisers Video Skimlinks. <JG Stitching Content With Commerce.

Customer 133

Customer Custom Entrepreneur Advertising 133

Berkonomics

JULY 25, 2013

On the other hand, your target audience is already talking to their friends and associates about products and services they like and use. Email readers, continue here.] How do you engage your customers in a conversation instead of merely broadcasting your message again and again in hope that some one remembers it?

Social Media 179

Social Media Advertising .Net Content 179

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164

Customer Custom Advertising SEM 164

socalTECH

AUGUST 24, 2009

Los Angeles-based mobileStorm , the email marketing and digital marketing provider headed by Jared Reitzin, has revamped the company's offerings. The firm's new offerings and site actually launched on August 18th, according to Reitzin in his blog, and is the output of a project launched in January to position the firm in the market.

Email 162

Email Blogging Tool Los Angeles 162

SoCal CTO

MARCH 1, 2010

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. Great stuff. where Tony Wright suggests charging right now. Good stuff from Jason.

Pricing 150

Pricing Acquisition Customer Custom 150

Both Sides of the Table

APRIL 21, 2010

Finally, a lot of people asking me about typos on my blog. I also talked about Virgin Money , a product that I have used to lend friends money in the past. Assistly “Multi-channel customer support and management service&# – this is another industry I love and I specifically love the team at Assistly. Enter Xobni.

Venture Capital 265

Venture Capital Capital Email Blogging 265

Startup Professionals Musings

MAY 30, 2015

Image via Flickr by SideWages.com These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. Search engines and people love blogs these days. The registration process to join can give you a very targeted email list. Widgets and badges.

Blogging 105

Blogging eBook Content Web 105

TechCrunch LA

APRIL 12, 2018

Located at the southeastern tip of the San Fernando Valley, the Los Angeles suburb counts its biggest employers as the adhesive manufacturer Avery Dennison; the Los Angeles industrial team for the real estate developer CBRE; the International House of Pancakes; Disney Consumer Products; DreamWorks Studios; Walt Disney Animation and Univision.

Glendale 271

Glendale Los Angeles Startup Technical Review 271

Startup Professionals Musings

MAY 18, 2020

It’s equally easy to go online and incorporate your new entity, register some intellectual property and have some fun with social media for marketing and interacting with customers. Use multiple social-media channels, blogging, email and voicemail to build the same image and responsiveness as larger competitors.

Social Media 169

Social Media Startup Equity Summary 169

Tech Zulu Event

NOVEMBER 18, 2011

Having paying “Customers” is what makes the cash register roar. An entrepreneur having low self worth is the number one deterrent for a potential customer not buying into what you are selling. Using your service or owning your product isn’t why a person buys, it’s the experience your customer will have.

Customer 85

Customer Custom Marketing SEO 85

Startup Professionals Musings

DECEMBER 3, 2021

Smart potential customers only visit and buy from credible and memorable websites. Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Follow-up for customer satisfaction. Put yourself on the site.

Web 117

Web Search Engine Optimization eBook Advertising 117

Both Sides of the Table

JANUARY 11, 2014

In his maiden post on the topic he wrote, “After product-market fit and an efficient conversion process, the next critical step is finding scalable, repeatable and sustainable ways to grow the business. The more the supply of dollars spent in your channel the higher the cost-to-acquire new customers.

Technical Review 384

Technical Review SEM SEO Marketing 384

InfoChachkie

JULY 25, 2012

RingRevenue's unique technology allows online and offline advertisers and publishers to consistently increase revenues from mobile, print, search and email campaigns by tracking the phone calls generated by such ads. Consumers are calling advertisers tens of billions (yes billions) of times a year to inquire about products and to buy things.

Netflix 191

Netflix Blogging Mobile Advertising 191

Startup Professionals Musings

JUNE 4, 2021

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). If you do all these things right as a search results advertiser, you will make money from selling your product.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

DECEMBER 8, 2013

These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. You have to build a web presence with marketing content to get visibility above the 51 million other new websites created last year, and attract the customers you need. Widgets and badges.

Content 114

Content Marketing Startup eBook 114

InfoChachkie

JUNE 3, 2013

You can watch/listen to how John and Kyle turned their email newsletter into an international bestseller in the following 9-minute excerpt from John''s recent talk at UC Santa Barbara. Upon graduation from Wharton, John and Kyle launched a startup based upon a simple, pedestrian product: a computer mouse shaped like the head of a golf driver.

Newsletter 233

Newsletter Startup Entrepreneur Writing 233

InfoChachkie

AUGUST 22, 2012

The following guest post comes from Sean Percival, CEO of Wittlebee , a kids clothing club that sends its customers a new customized box of clothes every month, based on their children's age, color preferences and geographic location. That’s also the case on Pinterest where he pins bits of awesome and products he loves.

Blogging 178

Blogging RSS Social Network Screening 178

Startup Professionals Musings

JULY 8, 2013

Today’s platform is built of people, including yourself, followers, and contacts, who can amplify your message through social media and spread it to your target customers. Building your home base with personal and product traction. Make your customers your platform. Using the platform to expand your reach. How about yours?

Platform 105

Platform Entrepreneur Startup Social Media 105

Eric Greenspan

MAY 7, 2013

Their stamp of approval can put the spotlight on any product or service and can open doors to new markets and opportunities. Their influence is strongest in the area of child education, products aimed at children or parents, parenting, and many other family oriented industries. Complete this quick form or email sales@zodiac805.com.

IBM 154

IBM IBM Email Research 154

Both Sides of the Table

MARCH 27, 2011

By definition, you read blogs. If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. People often ask me why I started blogging.

Blogging 373

Blogging Startup Writing Venture Capital 373

Both Sides of the Table

MARCH 31, 2012

I got an email recently from my friend & fellow VC, Jeff Bussgang from Flybridge Capital Partners in Boston. Jeff (also an HBS alum) co-teaches the LTV course with Professor Eisenmann about a student of theirs who had written a blog post about sales taking on some of my previous assertions. And that leads me to today’s post.

Startup 319

Startup Sales Course Competition 319

Both Sides of the Table

MAY 13, 2018

If you truly believe that you, your company and your products are exceptional and your company will be valuable then you’re actually doing them a FAVOR by helping them invest in your startup. Like any sale you first need to plan your “prospects” and qualify whether or not they’d be a good fit for your product?—?an Sometimes?—?best

Venture Capital 332

Venture Capital Funding Startup Sales 332